- Ikea China has allegedly banned Chinese influencers after the “American high school” trend became disruptive to other shoppers, according to Chinese tech investor and analyst Rui Ma.
- The trend, called "Meigaofeng" (American high school style in English), is currently popular on China’s version of Instagram, Xiaohongshu (Little Red Book).
- As part of the trend, influencers dress up in American high school uniforms like those worn in “Gossip Girl” or “The Princess Diaries” — coat, white buttoned long sleeves, pleated skirts, tie and all — and pose in front of the lockers in Ikea.
- The blue lockers are meant for customers to store their belongings while shopping. Some Xiaohongshu commenters have complained that the influencers are causing much disruption to their activities.
- “It’s really annoying,” one Xiaohongshu user complained. “The last time I went to Ikea, I wanted to see the furniture exhibits, but a group of teenagers was taking photos, so I couldn’t get a good look.
A new online trend has flooded Chinese social media platforms with images of influencers dressing like preppy American high school students and posing in front of Shanghai Ikea lockers, much to the chagrin of shoppers.
The trend, called “Meigaofeng” (American high school style in English), is currently prevalent on Xiaohongshu (Little Red Book), China’s version of Instagram. Several accounts on Weibo, such as Jimu News, have also reported on the trend.
Viral video shows panicked shoppers attempting to escape an Ikea outlet in China during flash lockdown
- Chaos ensued at an Ikea outlet in Shanghai’s Xuhui district after security announced a flash lockdown on Saturday due to potential COVID-19 exposure.
- The order came after authorities learned that one shopper had been in close contact with a positive case, Shanghai Health Commission deputy director Zhao Dandan said on Sunday.
- Although Zhao did not specify when the close contact visited the Ikea outlet, he said that everyone located in the building and its surrounding areas was required to quarantine for two days, followed by five days of health monitoring.
- Citing eyewitness reports on Chinese social media, Bloomberg reported that some shoppers were stuck inside the outlet for around four hours before they were transported to quarantine hotels.
- Videos taken on Saturday have been circulating on social media, with one video on Twitter having already amassed more than 146,000 views.
Chaos ensued at an Ikea outlet in Shanghai after security announced a flash lockdown due to potential COVID-19 exposure last weekend.
The incident occurred at an Ikea in Shanghai’s Xuhui district on Saturday. Health officials ordered the outlet to commence a flash lockdown after authorities learned that one shopper had been in contact with a positive case – a 6-year-old boy from Lhasa in Tibet – according to Shanghai Health Commission deputy director Zhao Dandan on Sunday.
- Furniture retail company Ikea will bring back its Filipino food menu from July 19 to July 24 in three United Arab Emirates stores this month.
- The menu’s dishes will include chicken menudo, Filipino-style barbecue chicken and bistek Tagalog.
- Traditional sweet desserts, including buko pandan and leche flan, will also be available.
- Ikea previously launched a special Filipino menu for a limited time from May 24 to May 26 for the Filipino community and to introduce Emiratis to the cuisine.
Furniture retail company Ikea will be bringing back its Filipino food menu in three stores in the United Arab Emirates this month.
The Swedish furniture store announced its “Best of Filipino Cuisine” will return to its restaurant’s menu from July 19 to July 24.
The world’s largest IKEA store is expected to open in the Philippines next year.
The store, set to be located at the country’s biggest mall complex — Mall of Asia in Pasay, Metro Manila — will cover an area of at least 65,000 square meters (700,000 square feet).
A Taiwanese YouTuber has been charged with indecent conduct and unlawful entry for reportedly spending the night at IKEA in Taiwan and pretending to take a shower naked inside the store.
Max Lee broke into the Sinjhuang branch IKEA on Oct. 28, according to Taipei Times.
IKEA stores in China have rolled out their welcome mats for many Chinese residents who crash the showrooms to escape the summer heat, have a quick nap or just hangout.
The Swedish furniture maker’s outlets have become the mecca for showroom nappers who want to enjoy some air conditioning and comfy furniture during the hot summer months.
A woman who left the U.S. to fulfill her 20-year-long dream of living in Europe allegedly became the helpless victim of sexual harassment just three days after she moved to the Netherlands.
Stephanie Soong, originally from San Francisco, recalled the events of the chilling encounter in a Facebook post on June 12. She was receiving heavy pieces of furniture from a four-man team of IKEA employees in her new Amsterdam home.
“IKEA Heights” had all the trappings of a typical soap opera: romance, intrigue, mystery, some eerie plot-twists, and a trippy intro reminiscent of those 90s era shows.
But while this seven-episode gem of a series is merely a spoof of the genre, it deserves more love than it received when it first came out and went kind of viral back in 2009.
Swedish furniture giant IKEA was met with severe backlash from Chinese netizens following its sexist commercial that aired in China.
After the negative response, the company was forced to pull the advertisement from airing and issue a public apology.
Some customers in China have been observed to taking naps and spending whole afternoons relaxing in the display beds and couches inside Ikea stores, prompting one vlogger to take action on the bad behavior.
The popular Swedish furniture brand tried to implement a store-wide ban on couch-hoarding customers in 2015, but to no avail; images of shoppers enjoying the display furniture way too much were already viral on social media.
Yanjindulam Altansuh, aka Yanjaa Wintersoul, is a Mongolian award-winning Memory Champion who recently impressed judges and Swedish audiences with her performances at “Sweden’s Got Talent” earlier this year.
Despite reaching the prestigious competition’s finals, the 23-year-old polyglot remains relatively unknown internationally.
We’ve seen Chinese girls live-stream themselves while dancing on busy streets and on top of toilets. It’s a popular and sometimes very lucrative activity, especially if there’s a chance to earn up to $20,000 a month.
This time, one pair in Beijing hoped to join the club by streaming a “sleepover” episode. While their idea seemed pretty decent, the location they chose said otherwise.