Costco’s typical shopper is a 39-year-old Asian American woman earning over $125K a year, report says
If you know a 39-year-old Asian American woman who makes more than $125,000 annually, chances are she shops at Costco.
Who said so: The portrait of the retail giant’s typical shopper comes from Numerator, a Chicago-based market intelligence firm focused on omnichannel marketing, merchandising and sales data. The company says it “wakes up every day looking to provide brands and retailers with the most complete view of the modern consumer.”
Those shopping for Asian artwork on Etsy may have instead found themselves staring at photos of topless Asian women, according to an investigation by The Verge, which first reported on the incident.
The issue was brought to light by an Asian American artist on Twitter, whose identity remains undisclosed due to harassment concerns.
Editor’s Note: The opinions expressed in this piece are solely those of the author.
Last Tuesday, Robert Aaron Long shot and killed eight people at Asian-owned massage spas. Six of his victims were Asian women. Long blamed his killing spree on a “sex addiction,” rather than racial motivation. But the shooter’s targeting of Asian-owned massage spas, where predominantly Asian women work, makes it unlikely that race had nothing to do with the tragic attacks.
Vivian Chan is the co-founder of East Meets Dress, a contemporary fashion startup that serves thousands of brides each year and allows Asian Americans to celebrate their heritage without compromising style. Despite revolutionizing the wedding world and having the revenue to show for it, Chan didn’t feel like a success at the time.
Like many women in the workforce, Chan felt that she was suffering from “imposter syndrome.” The original term “imposter phenomenon” was first explored in a study about high-achieving women by psychologists Pauline Rose Clance and Suzanne Imes in 1978.
Asian Americans recorded the highest jobless rates among U.S. women in the last six months of 2020, data from the Bureau of Labor Statistics (BLS) show.
The country lost a net total of 140,000 jobs in December, the first month of job loss since employment opportunities resumed last May.
This article was originally published on Medium and reposted with permission. The article was inspired by Vietnamese Women’s Day, which falls on October 20.
For 30 years of my life, I have always had very low self-esteem. I usually criticized myself for everything that happened around my life — from my family, my relationship, and my company. I don’t feel that I’m pretty enough, or talented enough, or nice enough!
When someone goes into a salon to get their makeup, hair, eyelashes, or other services done, it’s only right they’re expecting to come out feeling pampered and glamorous. Unfortunately in a society where western beauty is idolized and considered the norm, Asian clients sometimes encounter stylists who aren’t as well-versed in our features, or even worse, are just downright ignorant.
Here are some cringe-worthy experiences:
We all know an ABG, are a full or part-time ABG, or have ABG tendencies. No, not medical terminology, ABGs are Asian baby girls or Asian baby gangsters.
Back when AIM was still our preferred mode of communication, their screen names were something along the lines of “xAznbbygirlx”. Give or take a few Xs, the Z and S were interchangeable.
As an Asian American woman in a society built on oppressive stereotypes, we get a lot of dumb, offensive, microaggressive comments. If you want to be respectful and not be a total d-bag to the Asian women in your life, read this list of things you should never say. Ever.
1. Where are you from, originally?
The New York Times is defending its decision to hire South Korean-born writer Sarah Jeong after a series of her old tweets aimed at White people recently resurfaced on Twitter.
Many of Jeong’s unearthed tweets date back to 2013 and 2014 when she used the hashtag #cancelwhitepeople.
Makeup is often all about highlighting features to improve one’s appearance.
But when the job is left to Asian women with superb application skills, spot-on cosmetic extensions and a good eye for fashion, the results can be off the charts.