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Japan wants its young people to drink more

  • The National Tax Agency in Japan is holding a contest asking those aged 20-39 to share business ideas for increasing alcohol demand among young people.
  • The campaign, called “Sake Viva!”, hopes to make drinking more desirable.
  • Participants have until the end of September to submit their ideas, the best of which will be developed and presented in November.
  • According to the campaign’s website, Japan’s alcohol industry is declining due to the country’s aging population.

To boost its alcohol industry and economy, the National Tax Agency in Japan is holding a contest for participants to design alluring business proposals that will increase alcohol demand among the younger generation.

According to the “Sake Viva!” campaign’s website, the alcohol market in Japan is declining due to a significant factor: the older demographic of the country’s population. Drinking habits altered by the COVID-19 pandemic are also listed as a cause for the decline in alcohol sales.

Japanese Lawmaker Says Not Having Children is ‘Selfish’

Politicians from Japan’s ruling party are placing the blame of the country’s population crisis on people who preferred not to have children, with one official calling them “selfish.”

Japan’s population decline, which sees a trend decreasing the number of Japanese by one third in the next 50 years, has prompted the government to implement measures to boost rates to at least 1.8 children per woman, Express reports.

Japan Sees the Fastest Drop in Population Ever Recorded

Japan’s population has fallen at the fastest rate last year since its survey started in 1968. As per government data released on Wednesday, the number decreased by 308,084 from the previous year to 125,583,658 as of January 1, 2017.

According to Japan’s Internal Affairs and Communications Ministry, this marked the eighth consecutive year of decline, despite the fact that measures have been taken to address the graying society.

Why the South Korean Government Is Paying Families To Have More Babies

In a desperate effort to improve the nation’s waning birthrate, South Korea has been offering monetary incentives for families to have three or more children.

So far, between 2006 to 2016, the South Korean government has spent over 101.6 trillion won ($90,000,000) to encourage people to procreate. The campaign, however, has yet to yield the necessary results to keep South Korea’s population of 51 million stable.