Cup Noodle maker Nissin is putting a nutritional twist on its instant ramen that no one saw coming.
With its new ”ultra-nutritious” ramen that supposedly contains “all nutrients your body needs,” the company is apparently veering away from the instant noodles’ unhealthy reputation.
In the New Year ad, Osaka and Nishikori are pitted against each other in what appears to be a tennis match, until it is revealed that they are actually playing a game of hanetsuki, a traditional Japanese game involving rectangular wooden bats called hagoita often played during New Year’s, according to SoraNews24.
A brilliant 2017 marketing campaign by popular Japanese instant noodle brand Nissin Cup Noodles was recently unearthed and is being widely shared on social media.
What began as a seemingly normal advertisement on Twitter turned out to be an epic social media campaign, which poked fun at what could go wrong when demands are not communicated properly between a client and a designer.
In partnership with the experts at Waraku Magazine and pottery masters at Seto Hongyo, the Jomon Doki Doki Cooker was inspired from the Kaengatta Doki pottery, which was created from the Middle Jomon period dating back roughly around 3,000 BC, according to SoraNews24.