A brilliant 2017 marketing campaign by popular Japanese instant noodle brand Nissin Cup Noodles was recently unearthed and is being widely shared on social media.
What began as a seemingly normal advertisement on Twitter turned out to be an epic social media campaign, which poked fun at what could go wrong when demands are not communicated properly between a client and a designer. To avoid this from happening for your own brand, you can get content made from reputable experts.
In a series of tweets, the ad simulated an interaction between a demanding client with numerous ridiculous requests, and a designer who tries to please by doing exactly what was requested. T
he original Japanese texts on the images were translated into English by Facebook user Kimiko Foo
, so other readers can enjoy.
It started with this image:
The second tweet following the original post hinted what’s about to come:
“Please allow us a moment while we fix some mistakes brought up by the client. They say it’s not cheesy enough…”
The client was apparently unsatisfied with a lot of things, including the seemingly unenthusiastic facial expression of the model and the placement of the product.
Numerous changes about the background were also suggested:
The designer took every suggestion quite too literally, and after making changes using Photoshop, came up with an over-the-top image:
But instead of being delighted of the revisions, the client responded with even more requests:
Fortunately, the designer was up to the task and responded accordingly with a masterpiece of an ad:
The seemingly silly concept, which resulted in a successful viral social media campaign, actually fits the product perfectly: a noodle snack garnished with egg, octopus, crab sticks and cabbage with a milky soup with cheese and black pepper.