Nissin recently unveiled its newest product in Japan: caffeinated Cup Noodles targeted at gamers.
About the new product: “Gaming Cup Noodle” is sauce-based and comes in two flavors: curry and garlic black pepper yakisoba. The former includes a base of vegetables and pork, while the latter has cabbage, egg, shrimp and pork.
The Cup Noodles have “no soup, so there is no need to worry about getting your hands and peripherals dirty, making them the perfect meal for in between playing games,” according to a news release.
Why they created it: Nissin explained that it aimed to create a “gamer-friendly” product because “the gaming population in Japan is growing year by year, especially among young people, and the number is said to have surpassed 50 million.”
Release date and price: The new product will be made available across Japan on Sept. 18. The curry flavor will be priced at 298 yen (approximately $2) while the yakisoba flavor will be priced at 280 yen (approximately $1.89).
Editorial Staff Follow NextShark on Facebook and Twitter to keep up-to-date on our posts! Send us tips, press releases, and story ideas to info[at]nextshark[dot]com.
SHARE THIS ARTICLE:
RELATED STORIES FROM NEXTSHARK
Support NextShark's Journalism
Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you.
Everything you see today is built by Asians, for Asians to help amplify our voices globally and support each other. However, we still face many difficulties in our industry because of our commitment to accessible and informational Asian news coverage.
We hope you consider making a contribution to NextShark so we can continue to provide you quality journalism that informs, educates, and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for supporting NextShark and our community.