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· Editorial Staff
Donnie Yen Releases the First Official ‘Ip Man 4’ Trailer on Instagram
After wrapping up filming in July, Donnie Yen has released the first official trailer for “Ip Man 4,” the final film that concludes the epic martial arts franchise that started over 10 years ago.
· Heather Johnson Yu
Why So Many Nail Salons Are Run By Vietnamese People
If you’ve ever been to a nail salon before, chances are you’ve encountered a Vietnamese establishment; in fact, they seem to be running any given nail salon that you might walk into. But why? Is it a family tradition, the secret of the French manicure passed down from generation…
· Bryan Ke
Little Girl Breaks Down When She Has to Say Goodbye to Her Family Maid
A viral video showing a heartbreaking goodbye between a young girl and her family’s maid is giving a lot of netizens the feels. The clip, which was uploaded to Facebook and has now more than 891,000 views, shows the family sending their maid off at the airport. According to…
· Carl Samson
Single Asian Mom Files $500 BILLION Lawsuit Against Rich Parents in College Bribe Scandal
A single mother in San Francisco filed a $500 billion class-action lawsuit against rich parents involved in the nationwide college admissions scandal that allegedly robbed more deserving Asian or Asian American applicants. Jennifer Kay Toy, a former teacher in the Oakland…
· Ryan General
Orangutan in Indonesia Rescued with 74 Air Rifle Pellets in Her Body
A mother orangutan and her baby, who suffered senseless cruelty at the hands of humans, were recently rescued by Indonesian authorities from a local park. On Saturday, Natural Resources Conservation Agency (BKSDA) of Aceh reportedly evacuated the pair of Sumatran orangutans from…
· Carl Samson
Taiwanese Models Sticks Hundreds of Needles in Her Face to Maker it ‘Smaller’
Belle Zhuo, a Taiwanese model shocked her Instagram followers after posting a picture of her face covered in tiny needles. Zhuo, also known as Bear Genie, boasts more than 542,000 followers on the platform. She previously won FHM’s 100 Sexiest Woman in Taiwan.
· Bryan Ke
Chinese Dad Trains Dog to Watch His Daughter Do Homework
A good dog is now going viral in China after being taught by the family’s father to watch over his daughter as she does her homework. The dog was trained by the girl’s father, surnamed Xu, to put its front paws up on the table and watch over her so that she doesn’t get…
· Bryan Ke
Taiwan’s Legendary ‘Pokémon Go’ Grandpa Has Evolved, Now Has Even More Phones
It appears like Chen San-yuan, Taiwan’s legendary “Pokémon Go” grandpa, has evolved and harnessed the power of even more smartphones onto his bike. When he was first spotted roaming the streets last year, Chen only had nine smartphones strapped to his bike. But recently, he was…
· Bryan Ke
Japanese ‘Race Queen’ Model Crowdfunds To Compete Against Professional Drifters
Meet Awano Kisaragi, a motorsports model who became a professional drifter who launched a campaign to help crowdfund her race entries, maintenance for her car and travel expenses.
· Carl Samson
YouTuber Goes on a Mission to Visit All of Taiwan’s Allies Around the World
A Taiwanese YouTuber has embarked on a quest to visit the island’s remaining allies — countries that continue to recognize it as the “one true China” amid Beijing’s growing influence in the global arena. At present, only 17 states recognize Taiwan over mainland China after El…
· Carl Samson
Shanghai Has a Fake Supreme Store and They DGAF
A brand labeled by the original, New York-based Supreme as a “counterfeit organization” reportedly threw a fake launch party for a flagship store in Shanghai, China last week. Supreme Italia, which is based in Barletta, Italy “opened” its store near a number of international…
· Ryan General
Chinese Policeman Morphs Into a Pretty Woman to Warn Against Catfishing Scams
A short clip of a policeman transforming into a beautiful young woman is making the rounds on Chinese social media. The 20-second video, which has since gone viral since it was uploaded last week, is aimed at warning netizens against romance scams proliferating online in China.
· Ryan General
Activist Praises Asian Woman’s ‘Use of Her White Privilege’ to Help Protect Black Protester
Activist Ebony Janice Moore took to Instagram on Friday to highlight how an Asian woman used her “White privilege” in protecting a Black man from police during a courtroom meeting that erupted into a protest last week. Moore, the womanist scholar and activist behind The Free…
· Bryan Ke
Thai Durian Millionaire Finds Suitor For His Daughter, But Says He’s ‘Too Handsome’ For Her
Viral Thai durian tycoon Arnon Rodthong has reportedly rejected a potential suitor for his daughter, saying that he looks “too handsome.” Arnon caused massive uproar on Thai social media when he made a post saying that he would give 10 million baht ($315,000) to the lucky man…
· Editorial Staff
Men Scream Like Girls at the Mall After Experiencing the Pain of Childbirth
Videos of men screaming in agony at “childbirth bars” in China have once again graced the internet. “Delivery Bars” or “Childbirth Bars,” which have become attractions at malls and department stores throughout China, use electrodes to stimulate the abdomen to simulate…
· Bryan Ke
Tsou Model Becomes Taiwan’s ‘Barbecue Queen’
Ruo Yan, a member of the Tsou (Cou) indigenous group in southern Taiwan, is now being regarded as “Barbecue Queen” after going viral online for her beauty. A video of Ruo, which was taken by a customer in their barbecue joint in Alishan Highway, Taiwan, quickly circulated online…
· Carl Samson
Japanese Company’s AI Now Catches Shoplifters BEFORE They Steal
A tech startup in Tokyo, Japan has developed an artificial intelligence software that detects potential shoplifters. Vaak, based in Chiyoda, calls its software Vaak Eye, which harnesses deep learning from more than 100,000 hours of surveillance data.
· Carl Samson
Air India Orders Crew to Shout ‘Hail India’ After Every Announcement
Air India, the country’s flag carrier, has demanded all crew members to shout “Hail India” after every in-flight announcement. The directive, which was first issued in 2017, was reminded earlier this week to acquaint new staff, according to a spokesman.
· Ziye Wang
Thai Millionaire Puts $315,000 on the Line to Find His Daughter a Husband
A Thai durian tycoon has gone viral for putting out a public offer to find a husband for his 26-year-old daughter. Thousands of eligible bachelors are now vying for not only the daughter’s hand in marriage, but also a prize of 10 million baht ($315,000) and the opportunity to…
· Ryan General
K-Pop Star is Too Young to Drink Wine So Taiwan Gave Him Boba Milk Tea Instead
South Korean singer Park JiHoon was given bubble tea to drink before meeting with fans during his recent visit to Taiwan. The 19-year-old K-pop star, whose Korean boy group “Wanna One” disbanded earlier this year, made Taipei his first stop for a fan meeting during his solo Asia…
Answer
BTS connects to HYBE, Weverse, memberships, merch, and tickets.
People & Works
Open
Person · Screen
Anna Sawai
Her 'Shogun' win cracked a category that had never gone to an Asian actor in 76 years of the Emmys — a ceiling break that arrived only once the industry let an Asian-led epic play in its own language.
Culture surface · Beauty
Beauty retail
Beauty retail is a culture-first entry point into the listed company behind it.
Person · Music
Dimash Qudaibergen
A Kazakh singer with a freakish multi-octave range conquered China's living rooms overnight and became Central Asia's most improbable soft-power export — a diaspora-of-one proving fandom now flows East before West.
IP · Anime
Haikyu!! films
Haikyu!! is the rare franchise that peaked commercially after its manga ended — the 2024 film cleared $100M worldwide and back-catalog sales grew ~50% post-conclusion, evidence that a well-timed theatrical event can reactivate a completed IP rather than merely close it out.
Platform · Platforms
Kakao Entertainment
Kakao Entertainment connects to Kakao and the broader platforms story around it.
Culture surface · Platforms
Kling AI
Kling AI connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kuaishou
Kuaishou connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kwai
Kwai connects to Kuaishou and the broader platforms story around it.
Culture surface · Retail
Lifestyle retail
Lifestyle retail connects to Miniso and the broader retail story around it.
Results
Culture · brand
Uniqlo
Uniqlo connects to Fast Retailing, the company behind the stores, basics, and repeat buying habit.
Culture · routine / beauty brands
K-beauty
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Culture · platform
Weverse
Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.
Company · Japan · TYO:7832
Bandai Namco Holdings
Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.
Company · China · HKEX:1024
Kuaishou
Kuaishou is China's number-two short-video platform, where livestream selling turned everyday creators into a shopping channel and rewired how goods get sold.
Company · India · NSE:ZEEL
Zee Entertainment
Zee is one of India's largest media networks — the TV channels and ZEE5 streaming that carry Bollywood and regional-language entertainment to a billion viewers and the diaspora.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · Korea · KOSDAQ:035900
JYP Entertainment
JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.
Company · Korea · KOSDAQ:041510
SM Entertainment
SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.
Company · Korea · KOSDAQ:122870
YG Entertainment
YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.
Company · China · NYSE:BABA
Alibaba
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Alibaba · Platforms · NYSE:BABA
The Grammys created an award for Asian pop. BTS said no.
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
NetEase · Streaming · HKEX:9999
Your playlist depends on deals you never see.
NetEase helps explain gaming, music streaming, and online entertainment habits in Chinese consumer culture.
CJ ENM · Entertainment · KOSDAQ:035760
Before the first song drops, H//PE Princess already has a global Warner deal.
A debut deal matters less than whether the group turns into repeat listening, touring, merch, and fandom across markets.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Explainer · Amorepacific
K-beauty won the Amazon cart. The real prize is your second bottle.
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.