Shanghai Has a Fake Supreme Store and They DGAF
By Carl Samson
A brand labeled by the
Supreme Italia, which is based in Barletta, Italy “opened” its store near a number of international labels in the Huaihai Lu area, including Adidas, Nike and Uniqlo.
Photos from the event show shoppers forming a long line outside the store sitting between Ray-Ban and Intimissimi, which are also Italian brands.
Inside, items such as bags, caps and shirts, including RIMOWA collaborative pieces, are seen on the shelves.
Responding to the event, a legal counsel from Supreme told Hypebeast that the Shanghai store of the “counterfeit organization” has not officially opened and that those queuing outside it had been paid to look like customers.
According to the representative, Supreme Italia does not have a trademark registration in China, which renders its sale of any products in the country illegal.
Additionally, the knockoff brand cannot operate in Italy due to a standing judicial order that prohibits the manufacture, advertisement and sale of any products with Supreme, Supreme Italia or Supreme Spain trademarks.
The representative, who pointed out that Supreme has never lost a case against Supreme Italia, added that the New York brand is now working with Chinese authorities to enforce its trademark rights.
Supreme Italia made headlines in December when Samsung China announced a collaboration with the brand to coincide with the launch of Galaxy A8s. After an immediate backlash, the tech giant stated that it was “reevaluating” the partnership, and by February, the deal was officially off.
Featured Images via Instagram / @hiraethman (Left) and QQ (Right)
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