“With immediate effect, all are required to announce ‘Jai Hind’ at the end of every announcement after a slight pause and with much fervour,” Director of Operations Capt. Amitabh Singh said in a circular.
Coincidentally, the reminder comes amid India’s biggest military stand-off with Pakistan in years.
The latest crisis emerged after the suicide bombing of a Pakistani militant in Kashmir on Feb. 14, which left 44 Indian troops dead.
The militant is a member of Jaish-e-Mohammed (JeM), an extremist Muslim group that aims to control the Indian Administered Kashmir (IAK) and merge it with Pakistan under its own interpretation of Shariah Law.
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Twelve days after the bombing, India retaliated with air strikes. Nuclear-armed Pakistan then captured and released an Indian pilot, who apparently became a national hero.
On Monday, Indian news outlets reported the destruction of a Pakistani military drone in northern India. Pakistan announced the following day that it had deterred an Indian submarine from entering its waters, according to AFP.
While many welcomed Air India’s directive on social media, some questioned whether patriotism could save the airline from its crippling debts. According to BBC, the national carrier has not turned a profit since 2007, while a recent bid for shares failed to attract takers.
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