Franchise · Gaming
Mario
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
Search
mario
Articles
· Carl Samson
Man Drives a ‘Mario Kart’ Over Tokyo’s Rainbow Bridge, Still on the Run From Police
A real-life “Mario Kart” that sped down a restricted highway and over the Rainbow Bridge in Tokyo is now being chased by local authorities. According to TBS News, the rented go-kart was spotted racing along the Metropolitan Expressway in Odaiba, an artificial island in Tokyo…
· Ryan General
Real-Life ‘Mario Kart’ Is Coming to Los Angeles
Die-hard fans of Mario Kart in multiple cities are in for a special treat as they will have an opportunity to participate in a real-life version of the game. Called the “Mushroom Rally” by its creators, the live Mario Kart competition will let participants “race against your…
· Ryan General
Netizen Just Discovered That Mario Hasn’t Been a Plumber For Years
We all know Mario as the mushroom-munching, princess-chasing, reptile-pummeling, pipe-plumbing hero of Nintendo’s Mario video game franchise…or so we thought. As it would turn out, Mario has hung up his utility belt without any of us noticing — the savior of the mushroom kingdom…
· Ryan General
Goodbye Pokémon Go, Super Mario is Coming to iOS and Android Soon
If there was something people got excited about at the recently concluded iPhone 7 Launch event on Wednesday in California, it certainly was not the new iPhone color variant, nor the ultra pricey earbuds. One of the few things that got a lot of people really stoked was finally…
· Editorial Staff
Science Says Playing ‘Mario Kart’ Actually Makes You a Better Driver
Playing “Mario Kart” actually makes you a better driver, according to a recent university study. Those hours you spent drifting your way through Rainbow Road may have paid off after all. A new study, published this month in the Psychological Science journal, confirms that…
· Editorial Staff
Best Marketing Stunt Ever: Real-Life Mario Kart
For many in our generation, Mario Kart on the Nintendo 64 was and is still a staple in our childhood development (some of us are forever children). If Mario Kart has a special place in your heart, then you’ll love this marketing stunt that Nintendo and Pennzoil used to promote…
· Ryan General
Skin Whitening Brand Tells Dark-Skin Filipinos to Fight Discrimination by Becoming Whiter
A skin whitening brand received universal backlash from the public after telling women in the Philippines with dark skin to fight discrimination by using their products. Glutamax, which sells a variety of products that whiten the skin, released its ill-conceived promotional…
· Bryan Ke
Stolen Kobe Bryant Jersey Returned By Chinese Fan Who Bought it for $2,000
A Chinese fan of Kobe Bryant has returned a jersey he bought online after discovering that he purchased stolen memorabilia of the former Los Angeles Lakers player. View this post on Instagram Really hope to give this jersey back to Kobe Bryant when he come to China on March…
· Bryan Ke
U.S. Army Member Wanted for Murdering Wife, Fleeing to Thailand
A member of the U.S. Army stationed in Fort Carson, Colorado is wanted for allegedly murdering his wife Khuang Par during the holidays last year. Investigators have identified the suspect as 21-year-old Peter Van Bawi Lian, who flew from Colorado to Indianapolis on…
· Carl Samson
Uber Driver Builds Hello Kitty Car to Find His Future Wife
Meet Logan, a 28-year-old Uber driver based in Los Angeles. For a few months now, he’s been hitting the streets with the aptly-named “Super Fast Uber,” a 700-horsepower SUV that’s quite the head-turner.
· Ryan General
Wife of Philippines’ Most Brutal Dictator Found Guilty For Funneling $200 Million to Swiss Bank
Former Philippine First Lady Imelda Marcos has been found guilty of seven counts of graft by local anti-corruption court Sandiganbayan in a court proceeding that lasted 27 years. Sandiganbayan Court Fifth Division, which presides over cases involving graft and corruption,…
· Bryan Ke
Social Experiment in Korea Puts Asian Man vs German Model to Collect Girls’ Numbers
An Asian man and a German model/YouTuber recently challenged each other in a “social experiment” to see which of them other people consider to be more attractive. In the video published on Mario Adrion’s (the German model) YouTube channel last month, Mario and the Korean…
· Carl Samson
Racist Woman Harasses Black and Samoan Men Calling Them ‘N***ers’
A video of a White woman blasting two men of color with racial slurs has spurred angry comments on social media. The incident occurred outside a bar in Kansas City, Missouri on Oct. 16.
· Bryan Ke
Suge Knight’s Son Claims Tupac Shakur is Alive and Living in Malaysia
Marion “Suge” Knight’s son, Suge J. Knight, is igniting the “Tupac is Alive” conspiracy flame once again by claiming that the legendary rapper was not murdered, and that he is alive and well living in Malaysia.
· Carl Samson
British Restaurant Critic Mocks Chinese Staff’s English in Racist Review
A British restaurant critic ridiculed a Chinese restaurant staff’s ability to communicate in English in a new review. Giles Coren, an award-winning columnist, penned the questionable part while evaluating his time at Kaki, a Chinese restaurant that opened in London last month.
· Bryan Ke
London Chef Fired for Mocking Asian People With Fake Accent on YouTube
Shaun Beagley, the chef behind the YouTube channel Boring Kitchen, has been fired from his job after cooking videos of him mocking Asian people and their culture by using a fake accent was discovered online. Beagley, who worked as a chef at Som Saa, a trendy Thai restaurant in…
· Ryan General
How a Pitch on an Elevator Ride Made ‘Kingdom Hearts’ Possible
“Kingdom Hearts”, one of the most beloved franchises in video games, would not have happened if it wasn’t for one very special elevator ride. A collaboration between Disney and Square Enix (formerly Squaresoft), the series consists of nine games (excluding collections and mobile…
· Bryan Ke
Nintendo Seemingly Gave Luigi a ‘Bulge’ and the Internet is Breaking
The internet doesn’t seem to be able to handle Nintendo’s commitment to detail; first it was Mario’s nipples in a speed run mode in “Super Mario Odyssey,” and now it’s Luigi’s bulge in “Mario Tennis Aces”. Luigi’s clothed salami was revealed in Nintendo’s latest released…
· Bryan Ke
Japanese Netizens Rank the 10 Most Iconic Characters that Represent Japan
Many netizens have given their opinion on who are the top 10 iconic characters from all sorts of media that best represent Japan. Here are who the people voted as listed on Goo Ranking as translated by SoraNews24:
· Carl Samson
MasterChef Judge Humiliates Asian Women, Says Chinese Men ‘Have Some Defects’
Italian-American restaurateur Joe Bastianich has come under fire for humiliating Chinese women and insisting on the tired and offensive stereotype on Asian male genitalia. In a recent episode of “MasterChef Italia,” Bastianich, who serves as a judge in the cooking show, visited…
Mario → Nintendo
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
+98.6% net sales growthNintendo
People & Works
Open
Results
Culture · console / game world
Nintendo Switch
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Company · Japan · TYO:7974
Nintendo
Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.
Nintendo · Gaming · TYO:7974
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
Your next Switch 2 costs more. Mario is why Nintendo thinks you still pay.
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.