Franchise · Gaming
Mario
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
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· Bryan Ke
Nintendo announces new ‘Super Mario Bros.’ movie, games
Nintendo has unveiled a slew of exciting projects in the “Super Mario Bros.” franchise on MAR10 (“Mario”) Day, including a new movie following its 2023 blockbuster hit. About the film: In a video announcement on March 10, Nintendo executive fellow and representative director…
· Michelle De Pacina
Jack Black suggests turning next ‘Super Mario Bros.’ movie into a musical
“The Super Mario Bros. Movie” star Jack Black has expressed interest in showcasing his singing skills in a potential sequel, proposing the idea of a musical titled “Bowser’s Revenge.” What he’s saying: While waiting for confirmation on the sequel from Universal Pictures and…
· Bryan Ke
Fans are loving Mario’s new voice in upcoming ‘Super Mario Bros. Wonder’
Mario’s new voice was recently unveiled in a new Nintendo Direct for the upcoming game “Super Mario Bros. Wonder.” Key details: The Nintendo Direct was shared on Tuesday and features 15 minutes’ worth of information about “Super Mario Bros. Wonder,” from introductions to new…
· Bryan Ke
Nintendo announces long-time voice actor of Mario stepping away after 3 decades
Charles Martinet, Mario’s long-time voice actor, has officially stepped away after 27 years. Key details: Nintendo broke the news in on X, formerly known as Twitter, on Monday, announcing that Martinet, 67, is retiring from his voice-acting role as Mario and will serve as…
· Bryan Ke
Watch: Mario can turn into an elephant in upcoming ‘Super Mario Bros. Wonder’
Nintendo has officially released a first-look trailer for its upcoming “Super Mario Bros. Wonder,” the latest installment in the long-running video game franchise, and with it came a reveal for the Italian plumber’s new form: an elephant. Key details: The trailer and teaser for…
· Isa Peralta
‘The Super Mario Bros. Movie’ surpasses $1 billion globally
Less than a month after its North American release, “The Super Mario Bros. Movie” has crossed the $1 billion mark at the global box office. The Nintendo-Illumintion-Universal collaboration, which premiered in the U.S. on April 5, is now the first film of 2023 that has garnered…
· Bryan Ke
‘The Super Mario Bros. Movie’ in Japanese gets US, Canada screenings
A limited-time screening of the Japanese version of “The Super Mario Bros. Movie” will hit select theaters across the United States and Canada. The special screenings, some of which will not include English subtitles, are scheduled for 10 theaters in Los Angeles, San Francisco,…
· Daniel Anderson
‘Super Mario Bros.’ theme becomes first video game track added to Library of Congress
The iconic “Super Mario Bros.” theme, composed by Koji Kondo, has become the first video game song added to the Library of Congress’ National Recording Registry this year. The theme was inducted as one of 25 songs, including Mariah Carey’s “All I Want for Christmas is You,”…
· Carl Samson
‘Super Mario Bros. Movie’ breaks 2023 box office with $377 million global debut
“The Super Mario Bros. Movie” leaped to the top of the box office in its long Easter weekend opening with a $377 million global haul, beating “Ant-Man and the Wasp: Quantumania’s” $225.3 million to become the biggest worldwide debut of the year yet. The…
· Isa Peralta
‘Super Mario Bros. Movie’ final trailer features Rainbow Road from ‘Mario Kart’
Universal Pictures and animation company Illumination have released the final trailer for the upcoming “The Super Mario Bros. Movie.” In the minute-and-a-half video, which was shared on Friday, Bowser (voiced by Jack Black) can be heard presenting an empowering speech about…
· Bryan Ke
Chris Pratt, Charlie Day troll ‘Super Mario Bros. Movie’ haters in Instagram video
Chris Pratt and Charlie Day just might have the perfect response to all the critics of their upcoming film “The Super Mario Bros. Movie.” Pratt, 43, posted a video on Instagram on Saturday teasing what his character, Mario, will sound like in the highly anticipated animated…
· Ryan General
Small change discovered in latest ‘The Super Mario Bros Movie’ trailer excites fans
The latest “The Super Mario Bros. Movie” trailer is creating some buzz online for a small yet significant change in how Mario performs his iconic “wahoo” shout. The change appears to be in response to fans who have taken issue with actor Chris Pratt’s previous delivery of the…
· Ryan General
New ‘Super Mario Bros.’ film poster recreates Mario’s iconic pose
The official Twitter account of “The Super Mario Bros. Movie” has unveiled brand new posters that feature Nintendo’s iconic video game characters in all their glory. In one of the posters, Mario is shown jumping with his fist raised high, just as he has since the original games…
· Ryan General
Universal Studios Hollywood’s Mario Kart attraction accused of ‘fatphobia’
Universal Studios Hollywood is facing criticism over the body size limitations for riders of its new “Mario Kart: Bowser’s Challenge” attraction. The ride, which is a part of the highly anticipated Super Nintendo World area, utilizes augmented reality and animatronics to allow…
· William Yuk
Listen: Radiohead’s ‘In Rainbows’ album recreated using ‘Super Mario 64’
A recent mashup of the 2007 Radiohead album “In Rainbows” and the soundtrack of the 1996 video game “Super Mario 64” transports listeners back to the dawn of a new millennium. On Jan. 14, YouTuber On4word uploaded a video titled “In Rainbow Roads (Radiohead – In Rainbows / Mario…
· Isa Peralta
‘Super Mario Bros. Movie’ toys leaked by McDonald’s employee hint at unannounced character
Before you read: Chris Pratt playing Super Mario may prove the Nintendo character is not Japanese after all A recent leak has hinted at the potential appearance of a key “Super Mario Galaxy” character in the upcoming “The Super Mario Bros. Movie.”
· Carl Samson
Casio, Super Mario Bros. collaborate for nostalgic $150 watch
Casio and Nintendo’s Super Mario Bros. have released a collaboration timepiece based on the original 1985 Nintendo Entertainment System game. The watch, which is part of Casio’s G-Shock lineup, comes with a distinctive shade of red for its bezel, as well as light blue and gold…
· Khier Casino
Fans are upset after Nintendo erases Mario’s butt in Direct announcement
Nintendo fans are livid at a new promotional poster for the Super Mario movie that does not feature the character’s big “thicc” buttocks. The Japanese video game company announced a new Direct for Thursday, focusing on the upcoming Mario movie, starring actor Chris Pratt as the…
· Michelle De Pacina
Mario Kart announces its first-ever Southeast Asian city track
The mobile game “Mario Kart Tour” announced its first-ever Southeast Asia-based city race track called the “Singapore Speedway.” The track’s debut also features a new Luigi skin and a Merlion-based kart. “Mario Kart Tour” announced its latest race track “Singapore Speedway,”…
· Ryan General
Chris Pratt playing Super Mario may prove the Nintendo character is not Japanese after all
Nintendo game director Shigeru Miyamoto, creator of the “Super Mario Bros.” games, made a surprise appearance during the Nintendo Direct on Thursday to give details on an upcoming animated Mario movie. It’s-a movie: Actor Chris Pratt, star of blockbuster franchises “Jurassic…
Mario → Nintendo
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
+98.6% net sales growthNintendo
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Culture · console / game world
Nintendo Switch
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Company · Japan · TYO:7974
Nintendo
Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.
Nintendo · Gaming · TYO:7974
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
Your next Switch 2 costs more. Mario is why Nintendo thinks you still pay.
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.