MA
Mario
Franchise · Gaming
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
By the numbers
In the news
Super Mario Bros. Speedrunners Are 0.1 Seconds Away From PerfectionKotaku · Aug 11, 2026I Give You My Silence by Mario Vargas Llosa review – Nobel laureate’s final novel is a love letter to PeruThe Guardian · Aug 11, 2026After 41 years, Super Mario Bros. players are 6 frames away from a literally perfect playthroughPolygon.com · Aug 10, 2026Endrick set to stay at Real Madrid despite interest from European clubs - The Athleticnytimes.com · Aug 10, 2026Super Mario Sunshine Review RoundupKotaku · Aug 10, 2026Uniqlo's Mario Kart collection is live in the US and UK, and I bet I know which one is going to sell quickestGamesRadar+ · Aug 10, 2026
The company behind Mario
NintendoTYO:7974 · Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
The Legend of Zeldaadventure and discoveryPokémoncollect, battle, tradeAnimal Crossingslow life simSwitchhybrid family consoleKirbysoft platformer charmSplatoonink-shooter rivalryDonkey Kongclassic platforming iconMetroidsci-fi explorationPikmintiny-crew strategyStar Foxspace combat seriesFire Emblemtactical story battles
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