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· Ryan General
CEO Gives an Epic Response After Failing a Customer Twice in a Row With Bad Milk
Customer-brand engagement has improved over the years thanks to the internet and social media. Customers are now able to give feedback in a variety of ways like never before while companies now have the chance to address such feedback and redeem themselves if the feedback has…
· Editorial Staff
American Man Makes a Living ‘Getting Laid’ by Asian Women
A California man who has been the subject of controversy in China for his sexual exploits across Asia is drawing further outrage from Chinese media for his latest video. David Bond, a “pick-up artist” and coach who has spent time across the Pacific since 2013 bedding local women…
· Editorial Staff
Man Tries to Impress Model Girlfriend With a Rented Lamborghini, Fails Miserably
How do you impress a hot model girlfriend? A flashy car like a Lamborghini would do the trick. How to not impress her? Smash that same car then blame it on her. Such is the case of a Taiwanese man only identified as Ding, who in an attempt to impress his 18-year-old girlfriend,…
· Ryan General
China Is Now Afraid Its Students Are Being Influenced By Western Culture
China is beginning to dismantle school programs that prepare students for studying abroad in what seems to be an effort to cut its students off from Western influences. The government has reportedly ordered some high schools to remove their international programs, reports the…
· Ryan General
2 Chainz Just Made $2 million From Selling Ugly Christmas Sweaters
Atlanta rapper 2 Chainz had a very merry Christmas after making $2 million off his “Dabbin’ Santa” ugly Christmas sweater line. Forbes reported that the artist earned $2 million from his holiday merchandise sales after assembling a team of 70 people to fulfill and handle orders.…
· Ryan General
This Woman Claims to Have Made a Ton of Money From Making a Video Shaming Fat People
Remember that viral Youtube video in which a thin girl goes on a fat shaming rant? Its creator Nicole Arbour is now claiming that “Dear Fat People” was just part of a marketing stunt to build her brand and should not be taken seriously.
· Editorial Staff
Dad Films His Kids Coming Down the Stairs On Christmas Morning For 25 Years
Nick Confalone is a writer and Viner based in Los Angeles, California. In one of his more popular videos on YouTube, he compiles footage his father took of him and his sister coming down the stairs on Christmas morning for 25 years. The results are pure magic.
· Editorial Staff
Science Explains Why We Get That ‘Warm and Fuzzy Feeling’ During the Holidays
According to new research, somewhere in our brains, there resides an area (or not) where there’s a spot for that warm, fuzzy feeling we get during the cold holiday season is held. A team of scientists from Denmark associated with Copenhagen University have found what they dubbed…
· Editorial Staff
This Chinese Tourist Has No Clue How to Get Through Airport Security
Going through airport security can be a pain in the neck, which might be why one Chinese air traveler decided to get inside the security checkpoint X-ray meant for luggage.
· Editorial Staff
Man Buys Pair of Socks, Finds Letter From Alleged Chinese Torture Victim
A man found a distressing and unusual letter written in Chinese hidden inside a pair of socks sold at clothing retailer Primark in Metrocentre, Newcastle. Shopper Shahkiel Akbar got the note translated into English after being curious of what it said. He was shocked to find out…
· Ryan General
Here’s the Truth To How Cards Against Humanity Treats Their Chinese Factory Workers
Cards Against Humanity, America’s favorite party game company that combines “mature” comedy with a socially relevant commentary, surprised everyone with something so unusual, they’ve got to be the first to do it. The Chicago-based firm paid for their Chinese factory workers’…
· Editorial Staff
The Hoodie Martin Shkreli Was Arrested in is Available Online For $15
Martin Shkreli’s hoodie has now become a much-sought item after he wore it Thursday during his arrest. The fraudster was taken into custody following a the recently filed indictment. The resourceful folks at Gawker analyzed various photos taken from that day and came up with…
· Editorial Staff
A 22-Year-Old Muslim-American Explains The Differences Between Islam and ISIS
Marwa Balkar is a 22-year-old Muslim college student from Corona, California, who made headlines last month for her Facebook post responding to Donald Trump’s call for Muslims to carry special IDs. Her post went viral within hours and has been subsequently shared over 170,000…
· Max Chang
The Billionaire Founder of Airbnb Still Rents His Couch for $50
Brian Chesky, the billionaire co-founder and CEO of Airbnb, still lives in the original San Francisco apartment that Airbnb started out of. The best part, however, is that Chesky still puts his couch on Airbnb for people to crash on for $50 a night. According to People, when the…
· Ryan General
You Can Rent an ‘Elf on a Shelf’ on Craigslist To Creep Out Your Friends For $100/hr
Looking for something creepy to freak out guests at your holiday dinner? This ‘Living Elf” will do just that for $100 per hour. You might want to schedule your request early though, as he’s really getting popular and might miss out on the opportunity. Posted on Boston Craigslist…
· Editorial Staff
Rich Singaporean Couple Charged With Starving Maid With Bread and Instant Noodles
A Singaporean couple are facing charges in court that they forced their Filipino maid to only eat bread and instant noodles, causing her to lose 44 pounds over the course of 15 months. The maid, 40-year-old Thelma Oyasan Gawidan, weighed about 64 pounds when she was admitted to…
· Editorial Staff
Saudi Millionaire Walks Free on Rape Charge After Claiming His Penis Fell Into Teenager
A Saudi millionaire was cleared of rape after he claimed he accidentally penetrated an 18-year-old girl because he tripped and fell. “I’m fragile, I fell down but nothing ever happened, between me and this girl nothing ever happened,” Ehsan Abdulaziz told the court.
· Editorial Staff
Science Explains Why Narcissistic Jerks are More Likely to Be Successful
If you’ve ever suspected your boss was a narcissistic jerk, a new study may back you up. Researchers from the University of Bern found that workers who scored higher on some “dark triad” traits — psychopathy, narcissism and Machiavellianism — often had more opportunities for…
· Editorial Staff
Rich People in China Are Buying Bottles of Fresh Air From Canada Because The Air is So Bad
China’s air pollution is so bad that many of its wealthier citizens have turned what was once a gag gift into serious business for the Canadian startup behind it. The one-year-old Vitality Air company only began selling their bottled air in China less than two months ago but has…
· Editorial Staff
This Man Discovered the Most Brilliant Way to Never Lose Your Luggage Ever Again
One unknown traveller has bestowed the gift of the greatest travel hack to the world — have your picture printed on your luggage. The man had a full body picture printed on his luggage, ensuring that no one will ever pick it up by mistake and that he’ll spot it a mile away.
Answer
BTS connects to HYBE, Weverse, memberships, merch, and tickets.
People & Works
Person · Screen
Anna Sawai
Her 'Shogun' win cracked a category that had never gone to an Asian actor in 76 years of the Emmys — a ceiling break that arrived only once the industry let an Asian-led epic play in its own language.
Culture surface · Beauty
Beauty retail
Beauty retail is a culture-first entry point into the listed company behind it.
Person · Music
Dimash Qudaibergen
A Kazakh singer with a freakish multi-octave range conquered China's living rooms overnight and became Central Asia's most improbable soft-power export — a diaspora-of-one proving fandom now flows East before West.
IP · Anime
Haikyu!! films
Haikyu!! is the rare franchise that peaked commercially after its manga ended — the 2024 film cleared $100M worldwide and back-catalog sales grew ~50% post-conclusion, evidence that a well-timed theatrical event can reactivate a completed IP rather than merely close it out.
Platform · Platforms
Kakao Entertainment
Kakao Entertainment connects to Kakao and the broader platforms story around it.
Culture surface · Platforms
Kling AI
Kling AI connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kuaishou
Kuaishou connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kwai
Kwai connects to Kuaishou and the broader platforms story around it.
Culture surface · Retail
Lifestyle retail
Lifestyle retail connects to Miniso and the broader retail story around it.
Results
Culture · brand
Uniqlo
Uniqlo connects to Fast Retailing, the company behind the stores, basics, and repeat buying habit.
Culture · routine / beauty brands
K-beauty
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Culture · platform
Weverse
Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.
Company · Japan · TYO:7832
Bandai Namco Holdings
Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.
Company · China · HKEX:1024
Kuaishou
Kuaishou is China's number-two short-video platform, where livestream selling turned everyday creators into a shopping channel and rewired how goods get sold.
Company · India · NSE:ZEEL
Zee Entertainment
Zee is one of India's largest media networks — the TV channels and ZEE5 streaming that carry Bollywood and regional-language entertainment to a billion viewers and the diaspora.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · Korea · KOSDAQ:035900
JYP Entertainment
JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.
Company · Korea · KOSDAQ:041510
SM Entertainment
SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.
Company · Korea · KOSDAQ:122870
YG Entertainment
YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.
Company · China · NYSE:BABA
Alibaba
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Alibaba · Platforms · NYSE:BABA
The Grammys created an award for Asian pop. BTS said no.
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
NetEase · Streaming · HKEX:9999
Your playlist depends on deals you never see.
NetEase helps explain gaming, music streaming, and online entertainment habits in Chinese consumer culture.
CJ ENM · Entertainment · KOSDAQ:035760
Before the first song drops, H//PE Princess already has a global Warner deal.
A debut deal matters less than whether the group turns into repeat listening, touring, merch, and fandom across markets.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Explainer · Amorepacific
K-beauty won the Amazon cart. The real prize is your second bottle.
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.





