Franchise · Gaming
Mario
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
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· Ryan General
Netizen Just Discovered That Mario Hasn’t Been a Plumber For Years
We all know Mario as the mushroom-munching, princess-chasing, reptile-pummeling, pipe-plumbing hero of Nintendo’s Mario video game franchise…or so we thought. As it would turn out, Mario has hung up his utility belt without any of us noticing — the savior of the mushroom kingdom…
· Ryan General
Goodbye Pokémon Go, Super Mario is Coming to iOS and Android Soon
If there was something people got excited about at the recently concluded iPhone 7 Launch event on Wednesday in California, it certainly was not the new iPhone color variant, nor the ultra pricey earbuds. One of the few things that got a lot of people really stoked was finally…
· Editorial Staff
Science Says Playing ‘Mario Kart’ Actually Makes You a Better Driver
Playing “Mario Kart” actually makes you a better driver, according to a recent university study. Those hours you spent drifting your way through Rainbow Road may have paid off after all. A new study, published this month in the Psychological Science journal, confirms that…
· Editorial Staff
Best Marketing Stunt Ever: Real-Life Mario Kart
For many in our generation, Mario Kart on the Nintendo 64 was and is still a staple in our childhood development (some of us are forever children). If Mario Kart has a special place in your heart, then you’ll love this marketing stunt that Nintendo and Pennzoil used to promote…
· Ryan General
Asians Dominate the World’s Most Beautiful Faces of 2017
An actress from the Philippines and a K-pop superstar topped this year’s list of the world’s most beautiful and handsome faces by Independent Critics. The top spot for “The 100 Most Beautiful Faces of 2017” went to actress Liza Soberano, while Kim Tae Hyung, aka V of the popular…
· Heather Johnson Yu
24 Chinese Bootleg Toys Naughty Kids Better Pray They Won’t Get This Christmas
Christmas is just around the corner, and while everyone is busy hanging up their stockings and chugging hot cocoa, Santa is busy making his list and checking it twice. If you’ve been good this year, you’re bound to get that … ohh, what is it that kids are playing with these…
· Bryan Ke
Wisconsin Woman Caught with 75 Pounds of Marijuana After Running a Stop Sign
A 56-year-old La Crosse, Wisconsin woman was recently caught with 75 pounds of marijuana hidden inside her car when she was stopped by a state trooper for committing a traffic violation. The woman, identified as Mai Houa Xiong, was pulled over by an unnamed state trooper on the…
· Max Chang
No Name ‘Best Selling Author’ Attacks Congressman Ted Lieu With Racist Tweet
Meet Steve Santagati. He’s a self-proclaimed “best selling author” of “The Manual: A True Bad Boy Explains How Men Think, Date, and Mate — and What Women Can Do to Come Out on Top,” despite the amount of 1-star reviews on Amazon.
· Ryan General
Final Fantasy VII, Naruto Games and Anime Recovered From Osama Bin Laden’s Compound
Newly released files recovered from the 2011 raid of Osama Bin Laden’s compound in Abbottabad, Pakistan reveal that his fighters may have been spending their free time playing Japanese RPG video games and watching anime. Pirated copies of video games, Arabic-subtitled anime,…
· Ryan General
China Suddenly Bans Stinky European Cheeses Due to ‘Too Much Bacteria’
China has recently imposed a ban on soft European cheese as local officials say they contain “too much bacteria”. According to CNN, customs officials have now begun blocking the importation of popular French cheeses, such as brie, camembert, and roquefort, to the country.…
· Heather Johnson Yu
How ‘Crazy Rich Asians’ Would Be Like if Rachel Chu Was Whitewashed
As the release date of “Crazy Rich Asians” draws ever nearer, articles pop up every now and again praising Kevin Kwan’s firm stance against Whitewashing his cast — especially the main female lead, Rachel Chu (played by Constance Wu). While the novel’s name would make it seem…
· Heather Johnson Yu
5 Asian Myths That Explained Solar Eclipses
If you currently exist (and chances are you probably do), you know about the solar eclipse happening today. The celestial event happens every couple years; this one’s path of totality will stretch from Salem, Oregon to Charleston, South Carolina.
· Kyle Encina
eSports Could Be Coming to the 2024 Olympics
Video games and eSports may have a chance of being part of the 2024 Olympics. It seems like the gap between eSports, video games and the Olympics is starting to close in. With last year’s memorable opening ceremony featuring iconic game character Mario, it’s clear that video…
· Kyle Encina
Japan is Going to Have the Best Parade For the 2020 Summer Olympics
Olympics Organizing Committee chairman Yoshiro Mori favors anime pop culture over traditional Japanese culture when it comes to the 2020 Summer Olympics’ opening ceremony. The Olympic games so far had its share of memorable moments such as Prime Minister Shinzo Abe’s iconic…
· Khier Casino
Charli XCX’s New Thirst Trap Video Tastefully Includes Hot Asian Boys
Riz Ahmed, Joey Badass, and Panic at the Disco’s Brendon Urie seducing us on a bed of roses — those are just some of the famous boys featured in Charli XCX’s new video for her single, aptly titled “Boys”. While Vine star Cameron Dallas swinging a chainsaw around with his shirt…
· Khier Casino
Vogue India Sparks Outrage For Featuring Kendall Jenner on 10-Year Anniversary Cover
Kendall Jenner being featured on the cover of Vogue India’s 10-year Anniversary issue has sparked outrage over the magazine’s failure to feature an actual Indian model. The backlash comes about a month after the supermodel half-sister of Kim, Kourtney and Khloe Kardashian,…
· Carl Samson
McDonald’s is Partnering With Nintendo to Bring Back the Best Happy Meal Toys Ever
If you happen to visit any McDonald’s branch between April 26 and May 22, chances are you’ll find yourself traveling back in time. That’s literally the case when you ask for a Happy Meal, which features eight Nintendo toys that strike a chord among nostalgic fans.
· Carl Samson
Adorable ‘BBC Interview Kids’ Get a Web Series Made About Them
A little over a month after crashing into their dad’s live television interview, Marion and James Kelly are back to amuse us with their “very own” show. See, these kids must already have some fan base, so why not? And this one isn’t just a parody, y’all!
· Khier Casino
Kid Who Interrupted Dad’s Viral BBC Interview Becomes a Sass Queen at Press Conference
Marion Kelly, a.k.a. the “BBC interview kid,” won’t let anyone forget her sassiness as she took the spotlight once again at a Wednesday press conference with her family in South Korea. The four-year-old girl, along with her 8-month-old brother James and mother Kim Jung-a, went…
· Carl Samson
Professor Dad in Viral BBC Video Breaks His Silence
Days after his BBC video went viral, Professor Robert E. Kelly finally shared what went on inside his head when his kids adorably crashed the interview. The associate professor at Busan National University spoke to the Wall Street Journal along with his family. Gone was his suit…
Mario → Nintendo
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
+98.6% net sales growthNintendo
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Culture · console / game world
Nintendo Switch
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Company · Japan · TYO:7974
Nintendo
Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.
Nintendo · Gaming · TYO:7974
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
Your next Switch 2 costs more. Mario is why Nintendo thinks you still pay.
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.