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· Michelle De Pacina

ARMYs sing along to BTS’ V in Dubai as world’s tallest building lights up to honor his 26th birthday

The Burj Khalifa skyscraper in Dubai displayed BTS’ V on the side of the building for the second consecutive year in a grand birthday gesture from his Chinese fan club. V’s 26th Birthday: The K-pop idol’s Chinese fan club Baidu Vbar organized a three-minute birthday ad on the…

· Bryan Ke

Filipino artist amazes by sketching all 7 BTS member at the same time

A Filipino artist has gone viral for simultaneously sketching all seven members of the mega K-pop group BTS. Jaw-dropping talent: In a video posted on NPR’s Instagram page, Junel Salido, a 20-year-old artist from Rosario, a municipality in the Philippines’ province of Agusan del…

· Michelle De Pacina

Singaporean man who learned Hokkien, danced to BTS for his marriage proposal wins $19,000 wedding

A Singaporean man who danced to a BTS song as part of his marriage proposal won a free wedding worth over $19,000 at a Hilton hotel. The proposal: Titus Lim won Hilton Singapore Orchard’s marriage proposal contest with the prize being a free 15-table wedding lunch banquet…

· Ryan General

3 BTS members diagnosed with COVID-19

RM, Jin and Suga of South Korean boy band BTS tested positive for COVID-19 over the weekend. COVID-19 diagnoses: South Korean entertainment company Big Hit Music, which manages BTS, confirmed via online platform Weverse that the three BTS members tested positive soon after…

· Jiselle Lee

BTS’ Suga becomes first Asian solo artist to ever debut at No. 1 on Billboard Digital Song Sales chart

BTS’s Suga and late rapper Juice WRLD each made their first ever No. 1 hit in their careers. Suga is the first Korean soloist to ever debut at No. 1 on Billboard's Digital Song Sales Chart and, as a member of BTS, is also part of the only Asian groups to do so. Suga also became…

· Ryan General

Official video of the unforgettable BTS street concert witnessed by unsuspecting LA drivers is released

One lucky fan got to experience BTS’ traffic-stopping performance on “The Late Late Show With James Corden” much earlier than its official premiere on the show Friday night. Front-row seat: Filipino American news anchor Cher Calvin chanced upon BTS members RM, Jin, Suga, J-Hope,…

· Michelle De Pacina

Awkwafina and Sandra Oh to star as sisters trying to pay off their mother’s gambling debts in comedy film

20th Century Studios have taken over Gloria Sanchez’s untitled sister comedy from Netflix, starring Awkwafina and Sandra Oh. The sisters: Awkwafina and Oh will be playing estranged sisters who are forced to reunite and earn money together to pay off their mother’s gambling…

· Michelle De Pacina

BTS’ V is Google’s most searched Asian celebrity of 2021

BTS’ V was recently announced as Google’s most searched Asian celebrity of 2021. Google’s most searched: After breaking two Instagram world records, BTS’ V has also been revealed to be at the top of Google’s list of 100 most searched Asian celebrities in 2021, reported The Times…

· Michelle De Pacina

BTS’ Jin has surprise Billboard hit with viral ‘Super Tuna’ song, V breaks two Instagram world records

While on a temporary break, BTS’ Jin has a surprise hit on the Billboard chart for his viral “Super Tuna” song while V broke world records for his Instagram follower gain. #SuperTuna: Jin’s “Super Tuna” broke into the Top 10 Hot Trending Songs of the Billboard Hot 100 charts,…

· Bryan Ke

BTS sweep all 4 Daesang categories, win 5 other awards at 2021 Mnet Asian Music Awards

South Korean mega group BTS dominated the 2021 Mnet Asian Music Awards (MAMA) on Saturday through their nine award wins. What happened: The event, which was held at CJ ENM’s Contents World in Paju City in South Korea’s Gyeonggi Province, was hosted by Lee Hyo-ri, the first…

· Michelle De Pacina

BTS’ #StopAsianHate message is Twitter’s most retweeted tweet of 2021

BTS posted Twitter’s most retweeted tweet of 2021 and placed second for the most liked tweet of the year. “We stand against racial discrimination”: The K-pop band’s most retweeted tweet was a statement denouncing anti-Asian hate. It was posted on March 29 following the deadly…

· Maina Chen

BTS’ Jimin breaks Soundcloud record for most-streamed song ever, surpasses XXXTentacion hit

BTS member Jimin’s single has become Soundcloud’s most-streamed song ever. Stacks on stacks: The megahit K-pop celebrity, who is no stranger to smashing world records, released his solo single “Promise” on the platform on Dec. 31, 2018, which has already reached 300 million…

· Michelle De Pacina

BTS’ Jin goes viral as ‘cute candle guy’ for his reaction to his blooming flower birthday candle

BTS’ Jin garnered over 100 million views on Weibo in just a day with his reaction to a blooming flower candle lit for his birthday. The “cute candle guy”: To celebrate his 29th birthday celebration on Dec. 4, the K-pop star went live on South Korean livestreaming service V Live.…

· Grace Kim

BTS members join Instagram, all surpass 10 million followers within hours

All seven members of BTS launched their individual Instagram accounts on Monday shortly after announcing their upcoming break, expected to last until next spring. Fans around the globe have already flocked to their accounts, with each of the members gaining millions of followers…

· Bryan Ke

Popular streamer wears racist costume to BTS concert, carries photoshopped picture of V as Mao Zedong

A banned Twitch streamer drew outrage on Twitter for attending BTS’ Los Angeles concert while wearing a racist costume and displaying a Photoshopped picture of BTS member V as Mao Zedong. What happened: Twomad, whose real name is Muudea Sedik, ignited the fury of BTS’ fan base,…

· Michelle De Pacina

‘Sorry they gave me tickets and not you because you’re poor’: Streamer playing game at BTS concert angers ARMY

BTS fans took to Twitter to criticize a popular Twitch streamer for playing a mobile game during the K-pop band’s first concert in two years. The wrath of the ARMY: The gaming streamer, known as “39daph” to her nearly 1 million followers on Twitch, received online backlash from…

· Bryan Ke

BTS dominate 2021 year-end Spotify Wrapped, Apple Music Replay lists

South Korean group BTS dominated Spotify and Apple music in 2021, according to the streaming platforms’ year-end lists. Breaking records: Spotify’s “Wrapped 2021” report, released on Dec. 1, revealed that BTS surpassed Blackpink and Twice to take the No. 1 spot of the Top K-pop…

· Bryan Ke

WTA suspends all games in China over ‘serious doubts’ about Chinese tennis star Peng Shuai’s safety

The Women’s Tennis Association (WTA) has officially announced its decision to suspend all tournaments in China and Hong Kong, further pressuring Beijing to investigate Chinese tennis star Peng Shuai’s accusation against a former top Chinese Communist Party (CCP) official.…

· Maina Chen

‘Shang-Chi’ exclusive BTS clip teases bonus features in home video release

“Shang-Chi and the Legend of the Ten Rings” fans can now watch the movie and bonus content in the comfort of their homes with the latest release. The legacy: In an exclusive behind-the-scenes clip, the origins of the Marvel Cinematic Universe’s (MCU) Shang-Chi are revealed by…

· Michelle De Pacina

‘We have a heavy responsibility’: BTS talks their role in fighting Asian hate

BTS expressed heartfelt emotions about their return to stage for their live concert as well as their sentiments on Asian hate and the challenges facing Asian artists. “Is this really reality, or is this a dream?”: The K-pop band shared their enthusiasm for their first in-person…

Answer

BTS connects to HYBE, Weverse, memberships, merch, and tickets.

People & Works

Artist · K-pop

BTS

BTS didn't just come back — they re-coronated K-pop's top tier. 'Arirang' fuses Korean folk roots with global pop, and the tour proved the machine HYBE built scales to stadiums worldwide.

Company: HYBE
Open

IP · Gaming

BTS games

BTS games connects to Netmarble and the broader gaming story around it.

Company: Netmarble
Open

Results

Culture · platform

Weverse

Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.

Companies: HYBE
Memberships, merch, paid content, fan app.
Open

Company · Korea · KRX:352820

HYBE

One of the layers behind BTS, SEVENTEEN, TXT.

Known for: BTS · SEVENTEEN · TXT
K-pop
Open

Company · Korea · KRX:251270

Netmarble

Netmarble is Korea's mobile-game powerhouse that turns pop-culture IP into games — from BTS titles to Marvel — and is one of HYBE's largest shareholders, linking K-pop and gamin...

Known for: Seven Knights · BTS games · Marvel Future Fight
Gaming
Open

HYBE · K-pop · KRX:352820

A BTS comeback is not just songs. It’s albums, merch, tickets, and Weverse.

A BTS comeback can start with one stream on your phone, then turn into a fan-club sign-up, merch order, livestream ticket, and more time spent inside Weverse.

Source: HYBE
40% revenue growth
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Alibaba · Platforms · NYSE:BABA

The Grammys created an award for Asian pop. BTS said no.

Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.

Source: AP News
Published signal
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