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· Bryan Ke

South Korean President Moon Jae-in to bring BTS along with him on trip to America

K-pop mega group BTS will accompany South Korean President Moon Jae-in as special presidential envoys at the 76th session of the United Nations General Assembly in New York next week. Awarding ceremony: The seven-man group was awarded the certificates on Tuesday appointing them…

· Isa Peralta

BTS, Olivia Rodrigo and more win at 2021 MTV Video Music Awards

Asian and Asian American artists, such as K-pop group BTS and singer Olivia Rodrigo, received several awards and nominations at the 2021 MTV Video Music Awards. About the event: The awards show, hosted by Doja Cat, took place on Sep. 12 at New York City’s Barclays Center,…

· Grace Kim

BTS inducted into Guinness World Records Hall of Fame, score No. 1 song of summer with ‘Butter’

K-pop superstar group BTS continues to dominate the global music industry with their hit song “Butter,” finishing at the top of Billboard’s Songs of the Summer Chart, just days after the band was inducted into the Guinness World Records’ Hall of Fame. Topping the charts: The…

· Ryan General

‘Chinese Backstreet Boys’: BTS fans demand apology from Dominican radio show over racist comments

Hosts of a radio show in the Dominican Republic are under fire for ignorant remarks made on-air about members of Korean supergroup BTS. A barrage of insults: Program “Esto No Es Radio” has earned the wrath of many BTS fans (AKA the ARMY) after ridiculing the popular boyband and…

· Isa Peralta

Olympic athletes jam to K-pop groups, from BTS to BLACKPINK

Songs by popular K-pop groups have kept athletes’ spirits high throughout this Olympics season. What’s being played: Tunes by BTS, BLACKPINK, ITZY, Seventeen, NCT 127, OH MY GIRL, EXO and more, have given athletes something to dance, compete and celebrate to, The Korea Times…

· Ryan General

BTS member V expresses support to South Korean table tennis star Shin Yu-bin

South Korean table tennis teen phenomenon Shin Yu-bin received a special message from BTS member V supporting her Olympic bid. Olympic ARMY: Shin, the youngest ever Korean Olympic table tennis player at 17, is a self-proclaimed BTS fan and V is her favorite among the group’s…

· Ryan General

BTS becomes South Korea’s special envoy to UN for future generations

Members of K-pop supergroup BTS have been appointed as South Korea’s special envoys for public diplomacy. New role: The group was bestowed the official title of the “Special Presidential Envoy for Future Generations and Culture” by President Moon Jae-in himself, spokesperson…

· Thy Nguyen

Bang PD, the Man Behind BTS, Steps Down as CEO

Bang Si-Hyuk (Bang PD) is stepping down from his role as CEO of HYBE, the company which launched K-pop juggernaut BTS, as part of the company’s leadership reconstruction plan so he can focus on his music production career. Stepping down: HYBE, formerly known as Big Hit…

· Carl Samson

Boston Dynamics’ Robot Dogs Just Danced to BTS and We’re Obsessed

A seven-member group of Spot robots is taking on BTS with a short dance performance of the K-pop supergroup’s 2020 song, “IONIQ: I’m On It.” Behind the video: The dance routine, cleverly titled “Spot’s On It,” celebrates Hyundai’s controlling acquisition of engineering and…

· Thy Nguyen

Ed Sheeran Spoils New BTS Song Title He Wrote, Fans Meme Big Hit Entertainment’s Reactions

Ed Sheeran spoiled the title of the song he wrote for BTS on Instagram on Monday and fans are making fun of Big Hit Entertainment’s reaction to the spoiler. Spoiler alert: During an interview with Most Requested Live on Sunday, Sheeran spilled that he was writing a song for BTS’…

· Ryan General

BTS’ 2nd English Language Song ‘Butter’ is Demolishing Multiple Records at Different Billboard Charts

BTS’s historic latest single, “Butter,” broke multiple records last week when it debuted at the top spot on Billboard Global 200 chart and the Billboard Hot 100 songs chart. Breakaway winner: With 11 total tracks on the “Global 200” ranking, BTS has broken its previous tie with…

· Thy Nguyen

BTS Scalpers Sell Merchandise for Hundreds of Dollars, One McNugget Sold for $100K

BTS fans are scalping all types of merchandise online for hundreds of dollars and making money off of their idols. Scalping the merchandise: K-pop fans, especially ones in the BTS ARMY, are notorious for buying and selling collectibles to show their support for their favorite…

· Ryan General

BTS’ RM Learned English From ‘Friends,’ Now Will Appear in the Reunion Special

HBO announced earlier this month that South Korean supergroup BTS will make an appearance in the highly-anticipated “Friends” reunion special. Former English teachers: Several members of BTS are fans of the popular ‘90s sitcom, but the group’s leader Kim Nam-joon, who goes by…

· Editorial Staff

McDonald’s BTS Meal Officially Drops with Behind-The-Scenes on App

McDonald’s highly anticipated BTS Meal is now available for order with exclusive never-before-seen digital content on the App. What’s in it: The signature order includes a 10-piece Chicken McNuggets, medium fries and a medium Coke.

· Bryan Ke

BTS Breaks Their Own Record for Biggest YouTube Music Video Premiere With ‘Butter’

South Korean supergroup BTS has broken its previous record for the biggest YouTube music video Premiere after the release of “Butter.” New song: On Friday, the music video of BTS’ newest English-language single received over 108.2 million views in 24 hours, beating the group’s…

· Ryan General

BTS Becomes First All-Asian Group on Rolling Stone With ‘Future of Music’ Issue

South Korean supergroup BTS just became the first all-Asian act to appear on the front cover of pop culture magazine Rolling Stone. .@BTS_twt appears on our June cover.

· Kimberly Nguyen

BTS and McDonald’s Collab Brings New South Korean-Inspired Sauces to ARMY in Nearly 50 Countries

The BTS ARMY has something new to look forward to next month as the South Korean supergroup collaborates with McDonald’s on a signature order. The BTS-approved meal will include a 10-piece Chicken McNuggets, medium fries and a medium Coke, according to a press release.

· Ryan General

BTS Comes Out in Support of #StopAsianHate Movement

Members of K-pop sensation BTS have expressed “grief and anger” amid the rise of hate crimes toward Asian Americans and Pacific Islanders in recent months. The South Korean group tweeted a statement supporting the #StopAsianHate movement on March 29.

· Bryan Ke

Topps Sparks Outrage With Sticker Showing BTS Beaten Amid Anti-Asian Attacks

Topps, an American trading card manufacturing company, has apologized for a newly released product that depicts a Grammy Awards trophy ready to injure the members of K-pop group BTS. The item is one of the stickers from Topps’ “Shammy Awards” sticker collection, which was…

· Bryan Ke

German Radio Station Sparks Outrage After Comparing BTS to a ‘Virus’ Over Coldplay Cover

A German radio station has issued a public apology after fans and artists called out a radio host for comparing BTS to the coronavirus. Bayern 3, a radio station in Bavaria state in southeast Germany, released the apology on Feb. 26 after its host, Matthias Matuschik, shared his…

Answer

BTS connects to HYBE, Weverse, memberships, merch, and tickets.

People & Works

Artist · K-pop

BTS

BTS didn't just come back — they re-coronated K-pop's top tier. 'Arirang' fuses Korean folk roots with global pop, and the tour proved the machine HYBE built scales to stadiums worldwide.

Company: HYBE
Open

IP · Gaming

BTS games

BTS games connects to Netmarble and the broader gaming story around it.

Company: Netmarble
Open

Results

Culture · platform

Weverse

Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.

Companies: HYBE
Memberships, merch, paid content, fan app.
Open

Company · Korea · KRX:352820

HYBE

One of the layers behind BTS, SEVENTEEN, TXT.

Known for: BTS · SEVENTEEN · TXT
K-pop
Open

Company · Korea · KRX:251270

Netmarble

Netmarble is Korea's mobile-game powerhouse that turns pop-culture IP into games — from BTS titles to Marvel — and is one of HYBE's largest shareholders, linking K-pop and gamin...

Known for: Seven Knights · BTS games · Marvel Future Fight
Gaming
Open

HYBE · K-pop · KRX:352820

A BTS comeback is not just songs. It’s albums, merch, tickets, and Weverse.

A BTS comeback can start with one stream on your phone, then turn into a fan-club sign-up, merch order, livestream ticket, and more time spent inside Weverse.

Source: HYBE
40% revenue growth
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Alibaba · Platforms · NYSE:BABA

The Grammys created an award for Asian pop. BTS said no.

Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.

Source: AP News
Published signal
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