Franchise · Gaming
Mario
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
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· Carl Samson
Legendary Nintendo Designer Reveals Mario’s ‘True’ Ethnicity
A former Nintendo employee credited for developing the company’s first home console has shed light on the true ethnicity of Mario this month. Since the character’s debut in the “Super Mario Bros.” franchise in the late 1980s, many assumed that he must be Italian.
· Carl Samson
Man Drives a ‘Mario Kart’ Over Tokyo’s Rainbow Bridge, Still on the Run From Police
A real-life “Mario Kart” that sped down a restricted highway and over the Rainbow Bridge in Tokyo is now being chased by local authorities. According to TBS News, the rented go-kart was spotted racing along the Metropolitan Expressway in Odaiba, an artificial island in Tokyo…
· Ryan General
Real-Life ‘Mario Kart’ Is Coming to Los Angeles
Die-hard fans of Mario Kart in multiple cities are in for a special treat as they will have an opportunity to participate in a real-life version of the game. Called the “Mushroom Rally” by its creators, the live Mario Kart competition will let participants “race against your…
· Ryan General
Netizen Just Discovered That Mario Hasn’t Been a Plumber For Years
We all know Mario as the mushroom-munching, princess-chasing, reptile-pummeling, pipe-plumbing hero of Nintendo’s Mario video game franchise…or so we thought. As it would turn out, Mario has hung up his utility belt without any of us noticing — the savior of the mushroom kingdom…
· Ryan General
Goodbye Pokémon Go, Super Mario is Coming to iOS and Android Soon
If there was something people got excited about at the recently concluded iPhone 7 Launch event on Wednesday in California, it certainly was not the new iPhone color variant, nor the ultra pricey earbuds. One of the few things that got a lot of people really stoked was finally…
· Editorial Staff
Science Says Playing ‘Mario Kart’ Actually Makes You a Better Driver
Playing “Mario Kart” actually makes you a better driver, according to a recent university study. Those hours you spent drifting your way through Rainbow Road may have paid off after all. A new study, published this month in the Psychological Science journal, confirms that…
· Editorial Staff
Best Marketing Stunt Ever: Real-Life Mario Kart
For many in our generation, Mario Kart on the Nintendo 64 was and is still a staple in our childhood development (some of us are forever children). If Mario Kart has a special place in your heart, then you’ll love this marketing stunt that Nintendo and Pennzoil used to promote…
· Carl Samson
Universal Studios Japan is Opening a Super Nintendo World in 2021
Universal Studios Japan will open its highly-anticipated Nintendo theme park area early next year, bringing notable characters headed by Mario to life. The area, officially “Super Nintendo World,” was initially scheduled for a July 2020 launch before being pushed back due to the…
· Carl Samson
Student Creates a Game Boy Out of a Durian
Cedrick Tan, the Singaporean student behind the “MelonBoy,” is back at his fruit-to-console transformation game. This time, the 24-year-old set his crafty eyes and hands on the durian — arguably the last thing some people would want to touch and smell for some “Super Mario Bros.…
· Ryan General
NJ Teen Gets $2,500 ‘Police Overtime’ Bill for Leading Peaceful BLM Protest, Mayor Steps In
A New Jersey mayor is backing down on the “police overtime bill” issued to a teenager for organizing a Black Lives Matter protest rally after getting public backlash.
· Bryan Ke
90-Year-Old Japanese Grandma Sets World Record as Oldest Video Game Streamer
A 90-year-old grandmother in Japan is now the holder of the oldest video game streamer record, according to the Guinness World Records. Hamako Mori, who is also known by her online name and YouTube channel Gamer Grandma, has been playing games for 39 years, according to her…
· Bryan Ke
Who is Kim Yo-jong and Why is Twitter Suddenly Obsessed With Her?
Many people online have suddenly developed a fascination Kim Jong-un’s 32-year-old sister, Kim Yo-jong, as rumors circulate about the North Korean leader’s health after a reported heart operation. Unverified reports of Kim Jong-un’s health started to surface when he failed to…
· Ryan General
Meet the Legendary Scientist Working on Treatments For COVID-19 and Other Coronaviruses
Dr. David Ho’s work as an HIV/AIDS researcher has been nothing short of legendary. As director of the Aaron Diamond AIDS Research Center and professor of medicine at Columbia University, Ho has made numerous scientific contributions to the understanding and treatment of the HIV…
· Bryan Ke
Brooklyn Mom Gets 18 Years in Prison for Drowning Daughter to Discipline Her
A 28-year-old mother from Brooklyn, New York was recently sentenced to 18 years in prison for drowning her 2-year-old daughter four years ago. Lin Li was convicted of manslaughter and two counts of acting in a manner injurious to a child for the death of her daughter, Melody…
· Ryan General
Victoria’s Secret Model Gets $64 Million Reward for Giving Tycoon’s Family a Grandson
Chinese supermodel Ming Xi was reportedly “rewarded” for giving birth to her son with husband Mario Ho, son of Macau casino tycoon Stanley Ho. The 30-year-old mom gave birth to a baby boy named Ronaldo in October 2019, three months after getting married to Ho. Her husband had…
· Benny Luo
Andrew Yang Once Chewed Me Out During a Job Interview and Changed My Life Forever
It’s the summer of 2007, I’m sitting inside my room on campus with the A/C on full-blast. I had just finished my freshman year at UC Irvine. Back then, it was known as a “safety school” before rapidly moving up the UC ranks in recent years. I was born and raised in San Francisco…
· Bryan Ke
Congressman Ted Lieu Slams Walmart for ‘Making Up Stupid Sh*t’ by Blaming Video Games for Mass Shootings
Democratic Representative Ted Lieu slammed Walmart for taking down video games that depict violence days after a mass shooting occurred at one of their branches. The 50-year-old politician took to his Twitter page on August 9 to call out the chain for their decision.
· Carl Samson
Women Delay Flight for 70 Minutes After Whining About ‘Terrorist’ Muslim Passengers
A pair of White women were kicked off of their flight after complaining about the presence of three other male Muslim passengers. The incident occurred on a Thomas Cook Airlines flight from Dalaman, Turkey to Gatwick Airport, England on Friday.
· Bryan Ke
Futuristic Clothes That Grow for 4 Years is Every Asian Child’s Worst Nightmare
New parents – even old ones – often have problem on how to dispose or give away the clothes that their kids had already outgrown, but it seems like this could potentially become a thing of the past as Petit Pli created a line of children’s clothing that grows with the kid.
· Ryan General
Son of Macau Billionaire Throws ‘Fairytale’ Proposal for Victoria’s Secret Model Ming Xi
Chinese supermodel Ming Xi was surprised with a “fairytale” proposal by her boyfriend of two years, Mario Ho. Mario, son of Macau casino tycoon Stanley Ho, popped the question on Monday with a pink castle background inside Shanghai’s L’Avenue Mall, AsiaOne reports.
Mario → Nintendo
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
+98.6% net sales growthNintendo
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Culture · console / game world
Nintendo Switch
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Company · Japan · TYO:7974
Nintendo
Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.
Nintendo · Gaming · TYO:7974
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
Your next Switch 2 costs more. Mario is why Nintendo thinks you still pay.
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.