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Nykaa Fashion connects to Nykaa and the broader beauty story around it.
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· Carl Samson
BTS’s Jin makes a huge splash at Milan Fashion Week 2024
Jin ignited a media frenzy at the recent Milan Fashion Week, emerging as the most talked-about figure during the Gucci runway show. Drawing unprecedented crowds, the BTS member also took social media by storm, significantly outpacing mentions of other celebrities. Journalist…
· Carl Samson
Blackpink’s Jisoo ranked New York Fashion Week’s top influencer
Influencer analysis site Lefty ranked Blackpink member Jisoo as the No. 1 influencer at New York Fashion Week Womenswear Spring/Summer 2025, with an impressive $8 million earned media value (EMV), largely attributed to her appearance at the Tommy Hilfiger show. The ranking also…
· Bryan Ke
Legendary Japanese fashion designer Yohji Yamamoto calls work a ‘prison’
Japanese veteran fashion designer Yohji Yamamoto recently revealed his feelings about work. When asked by The Wall Street Journal if he ever found it difficult to begin work in the morning and how he managed to maintain his work ethic, the 80-year-old, renowned for his masterful…
· Ryan General
Viral Olympic Korean sharpshooter stuns in debut fashion photoshoot
South Korean Olympic silver medalist Kim Ye-ji recently captivated fans with her debut fashion photoshoot for W Korea magazine. The sharpshooter, who gained viral fame for her beauty and calm demeanor during competitions at the Paris 2024 Olympics, showcased her distinctive…
· Editorial Staff
How Love, Bonito is celebrating and uplifting women through fashion
What started as a humble blog shop named BonitoChico in 2005 has evolved into Southeast Asia’s largest omnichannel womenswear brand, driven by the founders’ mission to empower and serve women across diverse Asian communities. Initially, co-founder Rachel Lim only intended to…
· Michelle De Pacina
How Trader Joe’s tote bags became so fashionable in Japan
While Trader Joe’s tote bags in the U.S. have become a viral sensation due to social media, the canvas bags have long been an unexpected status symbol in Japan. Key points:
· Ryan General
Mackenyu’s fashion brand hints at collab with ‘One Piece’
Japanese actor Mackenyu Arata, who recently portrayed “One Piece” character Roronoa Zoro in Netflix’s live-action adaptation, has hinted at a collaboration between his apparel and jewelry brand, INCRM, and the beloved anime franchise. What sparked speculation: The INCRM brand…
· Carl Samson
Blackpink’s Jennie debuts own fashion label
Jennie has launched her own fashion company this week, marking the beginning of her “solo journey in 2024.” About the brand: Established last month, the company, known as Odd Atelier (OA), will be “a space that aims to create new things that attract attention in a different way…
· Bryan Ke
Louis Vuitton to debut Hong Kong fashion show with Pharrell Williams’ 2nd men’s collection
Louis Vuitton will present its first-ever fashion show in Hong Kong next week, with creative director Pharrell Williams unveiling his second men’s collection. About the show: In partnership with billionaire Adrian Cheng’s K11 MUSEA, the debut Hong Kong show will be held on a…
· Bryan Ke
South Asian New York Fashion Week set to return for its second year
South Asian New York Fashion Week (SANYFW), which brings South Asian designers from around the world to Manhattan, is kicking off this weekend. Key details: The invite-only event, which will be held at four different locations around the Upper East Side and Chelsea, starts on…
· Ryan General
Shein partners with Forever 21 to expand their fast fashion reach
Pundits have since raised questions about the environmental implications of this union
· Ryan General
How a $20 Uniqlo bag became fashion’s hottest accessory
A $20 shoulder bag from Japanese casual wear company Uniqlo has taken the world by storm to become this quarter’s most sought-after accessory. Uniqlo’s Round Mini Shoulder Bag has earned its place at the top of online fashion retailer Lyst’s breakdown of the hottest products for…
· Ryan General
Blogilates founder accuses fast fashion label Shein of stealing her skirt design
Cassey Ho, founder of the popular fitness brand Blogilates, recently took to social media to accuse Chinese fast fashion retailer Shein of stealing one of her skirt designs. In an Instagram post, the 36-year-old fitness entrepreneur expressed frustration and anger after…
· Daniel Anderson
Netflix drops ‘Next in Fashion’ Season 2 trailer with Tan France and Gigi Hadid
Netflix’s reality competition show ‘Next in Fashion’ is back in season, except this time with new co-host Gigi Hadid. The supermodel replaces designer Alexa Chung as co-host alongside Tan France. In the trailer, Hadid is seen modeling on a runway before France tells her to cut…
· Khier Casino
Sweet or sour? Panda Express teams with Uprisers for Chinese takeout-inspired fashion
Panda Express and Asian American and Pacific Islander-owned streetwear brand Uprisers are collaborating on a new limited-edition collection called “Future Is Now.” The full collection will make its introduction at ComplexCon, which will be held in Long Beach, California, from…
· Ryan General
Olympic gold medalist Chloe Kim can now add ‘fashion designer’ to her resume
Two-time Olympic gold medalist Chloe Kim has designed a full collection of snowboard apparel and accessories for sportswear brand Roxy. The Chloe Kim Signature collection, which was launched globally on the brand’s website on Nov. 9, features colorful pullover jackets, full-zip…
· Daniel Anderson
Dazzling diplomacy: Seattle Hanbok fashion show celebrates 140 years of Korea-US relations
The “Runway to Partnership” Hanbok performance and fashion show took place on Oct. 29 at the University of Washington to commemorate 140 years of Korea and U.S. relations. Hanbok were designed by brands Kumdanje, OUWR and #whysocerealz!, while performers included fusion gugak…
· Grace Kim
Community, confidence and Coco: How fashion designer Andrew Kwon is making his way to the red carpet
New York City was a pipedream at first, its skyline set as his lock screen as a reminder of what life could look like beyond his small, predictable hometown. It’s all thanks to a 2004 commercial for Chanel No. 5.
· Chandler Treon
Austin City Limits festival fashion to help serve as your inspirAsians for Weekend Two
I am absolutely wiped after spending an exciting first weekend at Austin City Limits. As my body recovers, I’ve found myself looking back on not only the phenomenal shows put on by huge stars like Conan Gray and up-and-coming artists like spill tab, but on the impressive range…
· Daniel Anderson
NCT’s Jeno teams with designer Peter Do to become first K-pop artist to open New York Fashion Week runway show
NCT’s Jeno is the first K-pop star to open a runway show at New York Fashion Week. Vietnamese American luxury designer Peter Do joined forces with SM Entertainment's first initiative at the fashion event. Do’s collection focuses on the concept of time and includes personalized…
Hello Kitty → Sanrio
Hello Kitty connects to Sanrio through characters, licensing, merch, collabs, cafes, and games.
Sanrio wants Hello Kitty to be more than merch.
If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.
10 titlesSanrio
People & Works
Open
Culture surface · Fashion
ANTA
ANTA connects to Anta Sports and the broader fashion story around it.
Culture surface · Fashion
Arc'teryx
Arc'teryx became the uniform of Asia's 'gorpcore' elite — a Canadian mountaineering brand now majority-owned by China's Anta, where Greater China grew over 50% and helped push the label past $2 billion in its first year as a public company.
Culture surface · Fashion
China
China connects to Anta Sports and the broader fashion story around it.
Culture surface · Fashion
China Li-Ning
China Li-Ning connects to Li Ning and the broader fashion story around it.
Culture surface · Fashion
FILA China
Anta turned a fading Italian tennis label into China's premium athleisure crown jewel by keeping FILA's ~2,000-store footprint flat and instead tripling productivity per store — proof that in China, brand cachet and retail discipline beat raw expansion.
Brand · Fashion
GU
GU connects to Fast Retailing and the broader fashion story around it.
Culture surface · Fashion
Guochao
Guochao connects to Li Ning and the broader fashion story around it.
Brand · Fashion
Helmut Lang
Helmut Lang connects to Fast Retailing and the broader fashion story around it.
Culture surface · Fashion
Li-Ning
Li-Ning connects to Li Ning and the broader fashion story around it.
Results
Company · China · HKEX:2020
Anta Sports
Anta is China's largest sportswear group — it out-sells rivals at home and owns FILA China plus Arc'teryx and Salomon, turning national-brand pride into a global portfolio.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · China · HKEX:2331
Li Ning
Li Ning is the face of 'guochao' — the national-pride streetwear wave that made Chinese consumers choose a homegrown label over Nike and Adidas.
Company · India · NSE:NYKAA
Nykaa
Nykaa turned Indian beauty shopping into a cultural destination — influencer-led, house-brand-heavy, and bridging online with glossy physical stores.
Company · Japan · TYO:8136
Sanrio
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
Sanrio · Consumer · TYO:8136
Sanrio wants Hello Kitty to be more than merch.
If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.