Influencer analysis site Lefty ranked Blackpink member Jisoo as the No. 1 influencer at New York Fashion Week Womenswear Spring/Summer 2025, with an impressive $8 million earned media value (EMV), largely attributed to her appearance at the Tommy Hilfiger show.
The ranking also propelled the brand to the top of the fashion week list with a $56.4 million EMV. The hashtag #JISOOxTommyHilfigerSS25 was used over 243,579 times, surpassing even the event’s main hashtag. Making a surprise return to NYFW after last attending in 2018, Jisoo arrived from Seoul to support Tommy Hilfiger, wearing a chic ensemble featuring a black mini skirt, white top and varsity jacket. The fashion world regular is also an ambassador for Dior, Cartier and other brands.
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