NY
Nykaa
Beauty · NSE NYKAA
Nykaa turned Indian beauty shopping into a cultural destination — influencer-led, house-brand-heavy, and bridging online with glossy physical stores.
Nykaa built India's beauty tastemaker: content and influencers drive discovery, marketplace scale drives reach, and house brands drive the margin.
▼ 0.62% todayINR 322.8
Culture surfaces · 6
In the news
TirTir enters India's largest beauty platform NykaaThe Korea Herald · Jun 23, 2026Falguni Nayar's Nykaa is much more than a marketplaceForbes India · Jun 22, 2026India's Nykaa aims to surpass $5 billion in goods sold by fiscal 2030Reuters · Jun 18, 2026Nykaa Targets 100 Million Users With Tier-2 City PushEquitypandit · Jul 24, 2026Nykaa Turns Hot Pink Sale Deliveries Into Celebrity-Led ExperiencesEverything Experiential · Jul 23, 2026Nykaa turns Hot Pink Sale deliveries into celebrity and founder surprise experiencesAdgully.com · Jul 23, 2026
How Nykaa makes money
Beauty and fashion e-commerce marketplace plus owned house brands and offline stores.
Beauty marketplace — Third-party brand sales online and in stores
Owned brands — Higher-margin private-label beauty and fashion
Fashion & ads — Nykaa Fashion GMV and platform advertising
By the numbers