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Rui Hachimura’s ‘Black Samurai’ sneaker and apparel collab collection with Jordan Brand is on fire

Japanese NBA star and Washington Wizards power forward Rui Hachimura and Jordan Brand have released a collection of sweaters, shirts and footwear inspired by Hachimura’s Japanese roots.

The now sold-out Rui Hachimura x Jordan Brand collection, called “Black Samurai,” is Hachimura’s first full collection with the company. The Nike-produced line features four pieces of apparel and two pairs of sneakers. All of the items feature the kanji-inspired logo designed by Hachimura for his Jordan Brand partnership, which was announced in 2019.

Hoops photographer Koolmac designs boba tea-inspired Air Jordan 36 Low sneakers for Nike collab

  • Cameron Look, who goes by “Koolmac” on Instagram, posted pictures on Monday to showcase the boba tea-inspired Air Jordan 36 Low sneakers he designed in official collaboration with the Jordan brand.
  • The artist told NextShark that talks about the project began in late 2021: “It definitely took some time, but it was well worth the wait. The creative process is always fun.”
  • On Sunday, Boston Celtics forward Jayson Tatum was spotted rocking the Koolmac-designed shoes during a game against the Milwaukee Bucks in the NBA Playoffs.
  • “I’ve built a strong relationship with Jayson over the past four years when he trains in L.A. during the off-season with Drew Hanlen,” Koolmac said. “The colorway was perfect since he plays for the Boston Celtics, and the timing couldn’t have been better given the fact that it’s both NBA playoffs and AAPI Heritage Month.”

Asian American basketball photographer Koolmac finally achieved his dream of designing his own Jordan sneakers.

Cameron Look, who goes by “Koolmac” on Instagram, posted pictures on Monday to showcase the boba tea-inspired Air Jordan 36 Low sneakers he designed in collaboration with the Jordan brand.

See the long-awaited Nike x Hello Kitty sneakers set to drop just in time for summer

Sneakerheads are pumped for the new Nike x Hello Kitty Air Prestos sneakers collaboration. 

Those who missed out 18 years ago on the infamous first Nike x Hello Kitty sneakers collab — which is just about everyone — will have another chance to obtain a pair of Hello Kitty sneakers late next month. Official images of the new Hello Kitty x Nike Air Prestos collaboration to be released next month have been unveiled. 

Why Nike and Adidas no longer dominate in China

  • Nike and Adidas used to top China’s sneaker market but quickly ceased to dominate following the Xinjiang cotton controversy in early 2021.
  • Both brands have released statements denouncing forced labor and maintaining that they have no connections to the region facing such allegations.
  • Local Chinese brands Li Ning and Anta, which have offered support to Xinjiang cotton production, now dominate the country’s sneaker market.

Chinese consumers are no longer patronizing Nike and Adidas like they used to, a trend that is purportedly driven by nationalistic rejection of forced labor accusations against the country.

The insight comes from a new analysis by Bloomberg, which pointed to the Xinjiang cotton crisis in early 2021 as a “watershed moment.”