Naomi Osaka, Nike launch coaching guide promoting sports access for girls in Japan

Naomi Osaka’s Play Academy has joined forces with Nike to promote sports access for girls in Japan. The partnership, which includes the Lond...

Nike to release ‘Year of the Dragon’ Air Force 1 Low in China

In time for the Chinese New Year, Nike is dropping a limited-edition “Year of the Dragon” version of their Air Force 1 Low sneakers in China...

Jason Day ends $100M Nike partnership to join Filipino-owned Malbon Golf

Australian golfer Jason Day rang in 2024 with the announcement that he is now ambassador for streetwear brand Malbon Golf, effectively endin...

Naomi Osaka’s latest Nike collection inspired by Japan, New York

Nike recently unveiled its latest collaboration with Japanese tennis star Naomi Osaka, a collection inspired by her time in Japan and New Yo...

Hawaii skate shop only sells Yuto Horigome x Nike SB Dunks to customers who can kickflip

A skate shop in Hawaii is making headlines for only selling pairs of Yuto Horigome x Nike SB Dunks to customers who can kickflip outside the...

Nobu collabs with Nike for the limited-edition ‘Sushi Force 1’

Nike’s massively popular Air Force 1 sneaker is getting a delicious makeover via a collaboration with Nobu Matsuhisa of the world-renowned N...

Miss Aloha Hula 2022 is first Native Hawaiian face of Nike’s Indigenous collection

Miss Aloha Hula 2022, a University of Hawai’i grad student, has been selected to represent Nike’s N7 collection, which helps and celebrates...

Nike pays homage to San Francisco’s Chinatown with Air Force 1 colorway

Nike is set to release an Air Force 1 Low that pays homage to San Francisco’s historic Chinatown community. In celebration of the iconic s...

Rui Hachimura’s ‘Black Samurai’ sneaker and apparel collab collection with Jordan Brand is on fire

Japanese NBA star and Washington Wizards power forward Rui Hachimura and Jordan Brand have released a collection of sweaters, shirts and foo...

Hoops photographer Koolmac designs boba tea-inspired Air Jordan 36 Low sneakers for Nike collab

Cameron Look, who goes by “Koolmac” on Instagram, posted pictures on Monday to showcase the boba tea-inspired Air Jordan 36 Low sneakers he...

See the long-awaited Nike x Hello Kitty sneakers set to drop just in time for summer

Sneakerheads are pumped for the new Nike x Hello Kitty Air Prestos sneakers collaboration.  Those who missed out 18 years ago on the infamou...

Why Nike and Adidas no longer dominate in China

Nike and Adidas used to top China’s sneaker market but quickly ceased to dominate following the Xinjiang cotton controversy in early 2021. ...

Naomi Osaka Expands Tennis Academy to LA and Haiti for ‘Next Generation of Girls’

Naomi Osaka is expanding a tennis program she launched in Japan last summer to locations in Los Angeles and Haiti.  Play Academy, which Osak...

Nike Ad Featuring Bullied Biracial Japanese Girl Has People Split On It Being Offensive

A new ad from Nike Japan has ignited controversy for shedding light on the bullying and racism faced by minorities in the country. The two-m...

Nike’s First Chinese New Year 2020 Ad Will Hit You Right in the Feels

Nike has released its Chinese New Year 2020 ad that plays on the red envelope culture of many Chinese people around the world during this fe...

Nike is Releasing Special ‘Year of the Rat’ Air Force 1 Lows

Pictures of Nike’s limited edition Air Force 1 Low for Chinese New Year 2020 have been released as part of its “Year of the Rat”...

Young Runner Wins Gold Medals With Homemade ‘Nike’ Shoes Made of Bandages

A young female athlete in the Philippines recently won multiple gold medals for her school during a provincial sports fest despite not havin...

G-Dragon Teases Possible Nike Collab With Ultra-Rare Air Force 1 Sneakers

PEACEMINUSONE, the label of Big Bang’s G-Dragon, is rumored to be working with footwear manufacturing company Nike for a limited-time sneake...

Supreme is Launching Their Collaboration With Nike This Week

Supreme is set to launch their highly-anticipated collaboration with Nike on Thursday, May 23. The streetwear apparel collection will be ava...

Nike to Release the Air Jordan III ‘Seoul’ in South Korea

A new variant for Nike’s Air Jordan line is being released on March 10 — the Air Jordan III “Seoul” which is heavily inspired by South...

Chef Creates Mouth-Watering Shoes Out of Sushi

We bet you’ve never seen Nike shoes looking this so mouth-watering! Yukia Hu, an Italian-born Chinese chef and artist based in Milan, create...

Godfrey Gao Trolls Fans With ‘Kiss My A__S’ T-Shirt

Taiwanese-born Canadian actor (and gift that keeps on giving) Godfrey Gao tried to torment his fans by taking to social media on Tuesday and...

Nike Reveals What ‘Just Do It’ Means in This Insane New Chinese Ad

Since its conception in 1988, “Just Do It” has become universally known as Nike’s tagline synonymous with taking action without hesitation i...

Nike Co-Founder Phil Knight to Donate Most Of His $25 Billion to Charity

Nike co-founder Phil Knight, who as amassed a net worth of around $25 billion, announced he will be giving away the majority of his fortune ...

Nike is Suing This Chinese Shoe Company For Doing What Chinese Companies Do Best

Nike has filed a patent infringement lawsuit against Chinese shoe brand Fujian Bestwinn. According to the new suit, Nike alleges that the Ch...

Manny Pacquiao Dropped By Nike After Comparing Gay People to Animals

World champion boxer Manny Pacquiao has been dropped by Nike, one of his biggest sponsors, after making some extremely homophobic remarks co...

The Nike Mag Has Been Unveiled — Here’s How You Can Get a Pair

The future is finally here. Anyone who fell in love with the classic “Back to the Future” film series will know that October 21, 2015 is a d...

Kanye West Disses Nike Exactly Like You’d Expect Him To

Kanye West is a number of things. He’s a rapper, singer, producer and songwriter. In addition, he’s also an entrepreneur, film director and ...

This One Adidas Mistake May Have Cost Them the Chance to Be Bigger Than Nike

You never, ever doubt Michael Jordan. OK, maybe as an NBA team owner, but as a basketball player or a brand pitchman? Never. (OK, fine! R...