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· Bryan Ke
Malaysian gets slammed online for criticizing Thailand’s celebration of Pride Month
Several Twitter users slammed a Malaysian man for his online comments targeting Pride Month celebrations in Thailand. What happened: In a tweet on Saturday, Twitter user Faisal Rahim criticized Thailand for how it celebrated Pride Month by turning malls into “drag queen shows…
· Michelle De Pacina
Woman surprises Taiwanese singer Richie Ren at concert for saving her life 22 years ago
A 23-year-old woman surprised Taiwanese singer Richie Ren at his concert in northeastern China and thanked him for a donation that saved her life in 2001. “Don’t change”: During Ren’s recent concert in Shenyang, Liaoning province, the 23-year-old woman stood up and explained how…
· Daniel Anderson
Netflix drops official trailer for K-drama ‘King the Land’ starring Lee Jun-ho, YoonA
Netflix recently released the official trailer for its upcoming K-drama series “King the Land” starring 2PM’s Lee Jun-ho and Girls’ Generation’s YoonA. The show centers around Lee’s charismatic and intelligent character Gu Won, the heir to a family-controlled conglomerate who…
· Carl Samson
Hong Kong cops detain dozens of protesters on Tiananmen massacre anniversary
Dozens of protestors were detained in Hong Kong in connection with the 34th anniversary of the Tiananmen Square massacre, according to reports. Key details: A total of 23 people — 11 men and 12 women — were taken into custody on Sunday for “breaching the public peace.” One…
· Bryan Ke
Death toll for India’s worst train crash in decades rises to at least 275
Hundreds of people were reportedly killed after three trains crashed into each other in India last week, making the incident one of the worst crashes the country has seen in decades. What happened: Two passenger trains — Bengaluru-Howrah Superfast Express and Shalimar-Chennai…
· Ryan General
California mom launches children’s books about Asian food to fight against ‘lunch shaming’
A mother in California is taking a stand against “lunch shaming” with powerful books on diverse Asian cuisine. Drawing from her own childhood experiences, Karen Chan launched Gloo Books, a publishing startup that features books that aim to expose young readers to different…
· Daniel Anderson
EXO members terminate contracts with SM Entertainment
EXO members Baekhyun, Xiumin and Chen have officially notified their longtime agency SM Entertainment of their decision to terminate their contracts. The trio claimed mistreatment and unfair contract terms as the reasons behind their departure.
· Daniel Anderson
XG’s Maya and Harvey reference ‘John Wick,’ Super Saiyans in new cypher video ‘Two Tens’
Maya and Harvey of the Japanese girl group XG released a cypher video set to the beat of “Two Tens” by Cordae and Anderson .Paak. The release serves as a follow-up to their previous cypher tape releases and was first showcased during their U.S. music festival debut at Head in…
· Daniel Anderson
Netflix drops trailer for webtoon adaptation K-drama ‘See You in My 19th Life’
Netflix has released the official trailer for the K-drama series “See You in My 19th Life,” which is based on Lee Hye’s webtoon of the same name. The series follows Ban Ji-eum, a woman who has experienced multiple rebirths over the course of nearly a thousand years and retains…
· Bryan Ke
Man claims to steal groceries to save money in TikTok ‘life hack’
What started as seemingly innocent financial advice turned sideways when a TikTok user claimed in a “life hack” video that he steals groceries to save money. On Wednesday, TikTok user @someasianontiktok uploaded a video in which he briefly explains how he managed to save $1,200…
· Ryan General
11 Trailblazing LGBTQ+ advocates making waves in the AAPI community
As we celebrate the LGBTQ+ community this Pride Month, it is important to recognize the invaluable contributions of the advocates who are paving the way for a more inclusive and equitable future in the Asian American and Pacific Islander (AAPI) community. From renowned artists…
· Bryan Ke
This Chinese man claims he ‘slept with an alien’ and is now waiting for a hybrid child
A lumberjack from China gained instant fame in 1994 after he claimed that a female alien visited his home one night and had sex with him mid-air while his wife slept below them. The alleged abduction, which would later be known as the “Meng Zhaoguo Incident” in reference to the…
· Isa Peralta
A math prodigy chases rap superstardom in trailer for Disney+ musical comedy ‘World’s Best’
Walt Disney Studios unveiled the official trailer for its upcoming musical comedy film, “World’s Best,” on Wednesday. The new film follows Prem Patel, a 12-year-old math genius who finds out that his late father was once a famous rapper. Inspired by this discovery, Prem decides…
· Bryan Ke
‘Brother Ma’: Elon Musk welcomed in China with 16-course feast, praise from Chinese fans
Tesla CEO Elon Musk was welcomed to China with a feast and praise from Chinese fans as he visited the country for the first time in three years. Musk, 51, arrived in Beijing via private jet, where he met Chinese Foreign Minister Qin Gang just hours after landing on Tuesday,…
· Isa Peralta
Trailer drops for ‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ starring Jackie Chan
Paramount Pictures unveiled the official trailer for “Teenage Mutant Ninja Turtles: Mutant Mayhem” on Wednesday. The upcoming film, which is based on the original Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman, follows the Turtle brothers —…
· Isa Peralta
Netflix releases official trailer for ‘Black Mirror’ Season 6
Netflix unveiled the official trailer for “Black Mirror” Season 6 on Wednesday. The recently released trailer for the hit anthology series features snippets of five new episodes: “Joan is Awful,” “’Loch Henry,” “Beyond the Sea,” “Mazey Day” and “Demon 79.”
· Ryan General
Filipino mermaids and mermen flock to cinemas to watch ‘The Little Mermaid’
A group of mermaids and mermen in the Philippines gathered on land to watch the live-action remake of “The Little Mermaid.” The Mermaids PH community, consisting of mermaid enthusiasts, hobbyists and professionals, donned their vibrant mermaid costumes on Sunday to witness the…
· Isa Peralta
Japanese convenience store chain offers edible spoons to reduce plastic waste
A Japanese convenience store chain will start offering edible spoons in June that customers can use to eat ice cream. Ministop, which has around 2,000 branches across Japan, is battling plastic spoons this summer with a new wafer spoon, according to a press release.
· Daniel Anderson
NewJeans, Jon Batiste release new ad campaign song ‘Be Who You Are (Real Magic)’
K-pop girl group NewJeans and five-time Grammy award-winning musician Jon Batiste have released the collaboration track “Be Who You Are (Real Magic)” in partnership with Coca-Cola. This marks NewJeans’ second promotional number for the soft drink brand following the single…
· Isa Peralta
Japanese company releases limited shoe collection inspired by Eternal Sailor Moon
A Japan-based fashion company has collaborated with Sailor Moon to offer a limited-time shoe collection inspired by the Sailor Guardians. Mayla’s new products were released on May 26, around two weeks before the initial release of Toei Company’s upcoming two-part film, “Sailor…
Answer
BTS connects to HYBE, Weverse, memberships, merch, and tickets.
People & Works
Open
Person · Screen
Anna Sawai
Her 'Shogun' win cracked a category that had never gone to an Asian actor in 76 years of the Emmys — a ceiling break that arrived only once the industry let an Asian-led epic play in its own language.
Culture surface · Beauty
Beauty retail
Beauty retail is a culture-first entry point into the listed company behind it.
Person · Music
Dimash Qudaibergen
A Kazakh singer with a freakish multi-octave range conquered China's living rooms overnight and became Central Asia's most improbable soft-power export — a diaspora-of-one proving fandom now flows East before West.
IP · Anime
Haikyu!! films
Haikyu!! is the rare franchise that peaked commercially after its manga ended — the 2024 film cleared $100M worldwide and back-catalog sales grew ~50% post-conclusion, evidence that a well-timed theatrical event can reactivate a completed IP rather than merely close it out.
Platform · Platforms
Kakao Entertainment
Kakao Entertainment connects to Kakao and the broader platforms story around it.
Culture surface · Platforms
Kling AI
Kling AI connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kuaishou
Kuaishou connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kwai
Kwai connects to Kuaishou and the broader platforms story around it.
Culture surface · Retail
Lifestyle retail
Lifestyle retail connects to Miniso and the broader retail story around it.
Results
Culture · brand
Uniqlo
Uniqlo connects to Fast Retailing, the company behind the stores, basics, and repeat buying habit.
Culture · routine / beauty brands
K-beauty
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Culture · platform
Weverse
Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.
Company · Japan · TYO:7832
Bandai Namco Holdings
Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.
Company · China · HKEX:1024
Kuaishou
Kuaishou is China's number-two short-video platform, where livestream selling turned everyday creators into a shopping channel and rewired how goods get sold.
Company · India · NSE:ZEEL
Zee Entertainment
Zee is one of India's largest media networks — the TV channels and ZEE5 streaming that carry Bollywood and regional-language entertainment to a billion viewers and the diaspora.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · Korea · KOSDAQ:035900
JYP Entertainment
JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.
Company · Korea · KOSDAQ:041510
SM Entertainment
SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.
Company · Korea · KOSDAQ:122870
YG Entertainment
YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.
Company · China · NYSE:BABA
Alibaba
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Alibaba · Platforms · NYSE:BABA
The Grammys created an award for Asian pop. BTS said no.
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
NetEase · Streaming · HKEX:9999
Your playlist depends on deals you never see.
NetEase helps explain gaming, music streaming, and online entertainment habits in Chinese consumer culture.
CJ ENM · Entertainment · KOSDAQ:035760
Before the first song drops, H//PE Princess already has a global Warner deal.
A debut deal matters less than whether the group turns into repeat listening, touring, merch, and fandom across markets.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Explainer · Amorepacific
K-beauty won the Amazon cart. The real prize is your second bottle.
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.