NewJeans, Jon Batiste release new ad campaign song ‘Be Who You Are (Real Magic)’

NewJeans, Jon Batiste release new ad campaign song ‘Be Who You Are (Real Magic)’
Coke Studio
Daniel Anderson
May 31, 2023
K-pop girl group NewJeans and five-time Grammy award-winning musician Jon Batiste have released the collaboration track “Be Who You Are (Real Magic)” in partnership with Coca-Cola.
This marks NewJeans’ second promotional number for the soft drink brand following the single “Zero,” released in April. The K-pop quintet are currently global ambassadors for the beverage company.
Batiste co-wrote and co-composed the song, which features vocals from NewJeans, J.I.D and Camilo. It includes lyrics in NewJeans’ and Camilo’s respective native languages of Korean and Spanish.

Prior to its release, both NewJeans and Batiste teased the song via Instagram video posts. 
Batiste shared a clip of himself dancing to the song, while NewJeans posted themselves lip synching to it. 

 
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