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· Carl Samson

Kang Ho Dong Baekjeong in NYC Gets Flooded With 1-Star Reviews After Owner ‘Insults’ BTS

A wave of ARMYs have flooded a New York K-Town restaurant’s Yelp page with one-star reviews after its owner commented that BTS is not as good as BIGBANG. On Tuesday night, BTS dined at the Midtown outpost of Korean barbecue chain Kang Ho Dong Baekjeong, which happens to be a…

· Carl Samson

BTS is Releasing a Mobile Game That Lets You Be Their MANAGER

BTS is expected to soon release their very own mobile game, BTS World. Developed in collaboration with Netmarble, “BTS World” is a simulation game designed to bring players into the group’s world with never-before-seen content, including 10,000 new photos and 100 new videos.

· Carl Samson

BTS ARMY Shut Down Fragile Men on Twitter Over Racist Comments About Suga at Dodgers Game

Once again, BTS fans proved that they are called ARMY for a reason when racist, homophobic comments were made about Suga in an ESPN twitter thread. On Tuesday, ESPN tweeted a shoutout to BTS member Suga, who attended a Dodgers vs. Braves game at the Dodger Stadium in Los Angeles.

· Carl Samson

Watch BTS and Halsey Perform ‘Boy With Luv’ for the First Time at the Billboard Music Awards

BTS and Halsey performed their hit collaboration single “Boy With Luv” at the Billboard Music Awards on Wednesday in Las Vegas. The number, which received one of the loudest receptions of the night, marked the boy band’s first live performance with the American singer, who…

· Carl Samson

You Have to Read What Halsey Wrote About BTS for TIME 100

For all the historical milestones an “underdog” boy group from a small label in South Korea has surpassed in the name of K-pop, it’s an absolute no-brainer that BTS would make it to Time’s 100 Most Influential People of 2019. The list — divided into pioneers, artists, leaders,…

· Carl Samson

BTS Fans Got a Realtor Fired Because of a Racist Tweet

BTS fans, affectionately known as ARMY, managed to get a real estate agent fired from his job over a racist tweet this week. The massive backlash all started following the K-pop group’s performance of “Boy With Luv” on “Saturday Night Live,” when Variety TV editor Brian…

· Carl Samson

BTS Shatters YouTube Record With ‘Boy With Luv’ MV Feat. Halsey

K-Pop powerhouse BTS just made history yet again with their comeback song “Boy With Luv” featuring American pop singer Halsey. According to the platform, the song’s music video raked in 78 million views within its first 24 hours, beating the previous record of 56.7 million set…

· Ryan General

BTS ARMY Responds to Mattel’s BTS Dolls With Hilarious Memes

Mattel, the maker of Barbie dolls, recently unveiled its new doll line up featuring South Korean boyband Bangtan Sonyeondan (BTS). Many believe that getting the toy treatment from the renowned doll manufacturer just made sense due to the KPop act’s skyrocketing global popularity.

· Jin Hyun

BTS ARMY Takes Over 24 iMacs at School To Score ‘Speak Yourself’ Tickets

How far would you go to score tickets to a BTS concert? Alexis, a 19-year-student from Toronto, used 24 iMacs at her school’s computer lab in an attempt to purchase tickets to the Speak Yourself tour — that’s a whole new level of dedication right there. Alexis explained to…

· Carl Samson

BTS Makes History as the First K-Pop Presenters at the Grammys

BTS has made history yet again as the first K-Pop group to present at the Grammys on Sunday. The group, composed of RM, J-Hope, Jimin, Jin, Jungkook, Suga and V, presented Best R&B Album to H.E.R. for her self-titled album.

· Carl Samson

UC Berkeley is Offering a Course on BTS

Beginning in spring, the University of California, Berkeley will offer a two-credit course on the seven-member global K-Pop sensation BTS, which aims to explore their “history, artistry, philanthropy and many other aspects” to analyze their impact on society.

· Ryan General

BTS Will Be at the Grammys This Year Presenting an Award

It has been confirmed that K-pop supergroup BTS will be presenting an award at the upcoming 61st Annual Grammy Awards. Citing sources, Variety reported that the popular South Korean boy band will be among the artists tasked with handing out awards to winners this upcoming Sunday.

· Carl Samson

BTS Member Has The ‘World’s Best-Sculpted Face’ After 1.5 Million People Vote

A BTS member emerged as having the “world’s best-sculpted face,” a Czech Republic-based doll-maker said. After analyzing 18,000 male faces from 58 countries, CzDollic selected Kim Seok-jin, better known as Jin, and nine others as part of the Final 10.

· Carl Samson

BTS Fan Trolls Her Dad With Jimin’s Pictures and the Results are Hilarious

A BTS ARMY whose father needed a break from her apparent fangirling had the perfect way to welcome him back home. In a Twitter thread on Sunday, user @jiiminmoon shared how her scheme of putting Jimin’s pictures all over their house basically drove her dad bonkers.

· Carl Samson

Matthew McConaughey Had the Time of His Life With His Family at a BTS Concert

Matthew McConaughey sure had a great time with his family at a BTS concert. Appearing on “The Ellen DeGeneres Show” on Monday, the “Serenity” star revealed that his 10-year-old son, Levi, happens to be a big BTS fan.

· Carl Samson

Fangirl With No Pants On Allegedly Stalks BTS at Airport

A female fan came under fire after allegedly stalking K-Pop powerhouse BTS at an airport in South Korea earlier this week. But unlike most supporters expressing adoration, the fan took things to the next level by showing up with an apparent lack of clothing.

· Ryan General

Singaporean Teen’s $400 BTS Tattoo Makes Her Insta Famous

A mysterious arm tattoo featuring BTS member Jeon Jungkook recently emerged online and soon made the rounds on social media. The tattoo, which shows the group’s maknae (or youngest member) spreading his arms wide open while standing on the back of a pickup truck, is a scene from…

· Carl Samson

Russian Region Blocks Playing of BTS Documentary Because It’s ‘Gay’

The Russian republic of Dagestan reportedly canceled the premiere of a BTS concert documentary in an attempt to warn citizens against “Korean homosexuals.” “Guardians of morality” in Makhachkala, the republic’s capital city, boycotted “BTS World Tour: Love Yourself in Seoul” on…

· Bryan Ke

BTS Meets Janet Jackson, Her Fans Thirst Over ‘Red Haired Guy’

Many of Janet Jackson’s followers are going crazy over her latest Instagram picture, showing the singer-songwriter standing alongside South Korean K-pop band BTS. Instagram users are buzzing over V, who is being referred to as “the red haired guy.”

· Ryan General

BTS ARMY is Instagram’s Biggest Fan Community of 2018

Fans of K-pop supergroup BTS was the top fandom community on Instagram in 2018, according to a recent press release from the image-sharing platform. Known to be among the most active fandoms online, the “BTS Army” showcased their devotion and loyalty to their beloved boy band on…

Answer

BTS connects to HYBE, Weverse, memberships, merch, and tickets.

People & Works

Artist · K-pop

BTS

BTS didn't just come back — they re-coronated K-pop's top tier. 'Arirang' fuses Korean folk roots with global pop, and the tour proved the machine HYBE built scales to stadiums worldwide.

Company: HYBE
Open

IP · Gaming

BTS games

BTS games connects to Netmarble and the broader gaming story around it.

Company: Netmarble
Open

Results

Culture · platform

Weverse

Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.

Companies: HYBE
Memberships, merch, paid content, fan app.
Open

Company · Korea · KRX:352820

HYBE

One of the layers behind BTS, SEVENTEEN, TXT.

Known for: BTS · SEVENTEEN · TXT
K-pop
Open

Company · Korea · KRX:251270

Netmarble

Netmarble is Korea's mobile-game powerhouse that turns pop-culture IP into games — from BTS titles to Marvel — and is one of HYBE's largest shareholders, linking K-pop and gamin...

Known for: Seven Knights · BTS games · Marvel Future Fight
Gaming
Open

HYBE · K-pop · KRX:352820

A BTS comeback is not just songs. It’s albums, merch, tickets, and Weverse.

A BTS comeback can start with one stream on your phone, then turn into a fan-club sign-up, merch order, livestream ticket, and more time spent inside Weverse.

Source: HYBE
40% revenue growth
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Alibaba · Platforms · NYSE:BABA

The Grammys created an award for Asian pop. BTS said no.

Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.

Source: AP News
Published signal
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