The K-beauty market has transformed into a multi-billion dollar industry, bringing in over $13.1 billion in 2018. Korean skincare products alone are projected to be worth roughly $7.2 billion by 2020.
And who could blame the millions of fans across the globe? With adorably stylish packaging and proven health benefits, it’s no wonder the popularity is estimated to only keep growing.
Korean makeup brand Etude House has launched their new eye shadow palette collaboration with Kit Kat.
Food has always been a common theme for K-beauty products and this isn’t the first time Etude House has carried on this theme. Last year, the company released an adorable soft drink lip tint collection that captured the attention of many Korean beauty fanatics.
Admit it, no human ever started out as a makeup expert. That’s what middle school is for, to experiment and shamelessly walk around with raccoon eyes and spider lashes thinking you looked amazing. For double-lidded girls there are plenty of makeup tutorials available on the internet; from YouTube to popular magazines, the makeup industry generally caters to these features. For monolid girls, on the other hand, you end up having to spend years of your life trying to figure out these things pretty much alone.
Most of the monolid makeup hacks I grew up with involved making your eyes look the most non-monolid as possible: faking a double eyelid with tape, painting your lids black to hide the fact that you don’t have creases, etc. After a decade of experimenting, I’ve come to realize that you can’t fake what you don’t have. And monolids are not features that should be hidden away anyways, they’re unique gems and the more you embrace them when applying your makeup, the better it looks.
South Korea is a major hot spot for semi-permanent makeup and cosmetic surgery tourism and for good reason.
For a fraction of the cost you would normally pay in the states, you can now get semi-permanent lip tints, eyebrow microblading and tattooed eyeliner. With the price tag dropping to around $200 per procedure, it’s more accessible and affordable than ever.
Koreans know a thing or two about skin care and beauty products, but what makes Korean beauty really stand out has to be the bizarre ingredients as well as the equally strange packaging on the outside.
Now that December is finally here, it’s officially the start of treat-yo-self season so why not gift yourself one of these weirdly adorable Korean beauty products to add to your collection?