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· Daniel Anderson

BTS’ Jin shows off newly shaved head ahead of military enlistment

BTS’s Jin posted a selfie to South Korean social media platform Weverse on Sunday showing off his shaved head prior to his military enlistment on Tuesday. Jin captioned the photo: “It’s cuter than I thought.” HYBE has asked fans to respect Jin’s privacy during the enlistment…

· Daniel Anderson

Big Hit Music issues statement on Jin’s military enlistment

Big Hit Music issued an official statement on Tuesday about Jin’s forthcoming military enlistment set for Dec. 13. The K-pop agency took to Weverse to announce they have no plans to host any kind of official event on the day of his recruitment and emphasized that it “is a time…

· Daniel Anderson

Military enlistment date for BTS’s Jin revealed

BTS’s Jin has confirmed he will start his military enlistment on Dec. 13. South Korean news outlets reported on Thursday that he would begin at a recruit training center in Yeoncheon, Gyeonggi-do, for a five-week training program before moving to frontline unit duties. HYBE…

· Khier Casino

BTS’ Jin chosen to be the face of instant noodle brand Jin Ramen

BTS’s Jin, whose legal name is Kim Seok-jin, is now the face of the instant noodle brand Jin Ramen. South Korean food manufacturing company Ottogi released a commercial featuring Jin on Friday. In the commercial, “The Astronaut” singer showcases the brand’s spicy red packaged…

· Daniel Anderson

BLACKPINK’s agency asks police to investigate leaked private photos of group member Jennie

South Korean entertainment agency YG Entertainment made an official statement on Monday to threaten legal action against those who spread the private photos of BLACKPINK’s Jennie. The statement revealed that the agency has filed a complaint for defamation and has requested a…

· Daniel Anderson

A BTS-inspired exhibit is now open at the oldest museum in the Philippines

The University of Santo Tomas (UST) Museum – the oldest museum in the Philippines – has launched an exhibit inspired by K-pop boy group BTS so that ARMY can go “Namjooning.” “UST Goes Namjooning: Capturing Moments on Campus” highlights both the university campus and BTS with…

· Daniel Anderson

BLACKPINK announce title track ‘Shut Down’ and ticket sale info

K-pop girl group BLACKPINK announced “Shut Down,” the title track of their upcoming album “Born Pink,” on Tuesday. The new song and album will be released on Sept. 16 at 12 a.m. EST/1 p.m. KST. YG Entertainment also announced ticket sale information for the North American and…

· Daniel Anderson

BTS Busan concert venue changed due to safety concerns raised by ARMY

BTS’ Busan concert has been relocated to Asiad Main Stadium following backlash over safety concerns of the original makeshift stage planned at a former glass factory site in Busan. HYBE issued a statement on Friday announcing the change, with the new venue able to accommodate…

· Daniel Anderson

BTS’ RM and Balming Tiger drop new collaboration single ‘Sexy Nukim’

BTS leader RM and South Korean musical collective Balming Tiger released their collaboration single "Sexy Nukim" on Thursday. This marks RM’s first solo endeavor following BTS’ announcement of a temporary group break in June. Balming Tiger, a self-described “multi-national…

· Daniel Anderson

‘Smooth like butter’: BTS to release cookbook with favorite recipes

BTS’ label Hybe announced that they will be releasing a cookbook featuring the South Korean mega group’s personal recipes. The cookbook is slated to come out later this year and will come in two versions: a "Global Edition" and a "Japan Edition." Each recipe will be paired with…

· Daniel Anderson

BTS announces return of ‘Run BTS’ web series in new trailer

BTS shared a new trailer on Monday announcing the return of their web series “Run BTS.” The special episode will air on WeVerse and VLive on Aug. 16 at 9 p.m. KST and on YouTube at 11 p.m. KST. The K-pop superstars’ beloved web series returns after a 10-month break, with the new…

· Daniel Anderson

Jang Gyu-ri departs from girl group Fromis_9 as contract expires

K-pop girl group Fromis_9 will now be eight following the announcement today from Pledis Entertainment regarding member Jang Gyu-ri’s contract expiration and departure. Pledis Entertainment took to Twitter and other social media platforms to state that Jang did not sign a new…

· Iris Jung

J-Hope first to solo debut after BTS break announcement with upcoming album ‘Jack in the Box’

South Korean rapper J-Hope recently announced his solo album “Jack in the Box,” the first solo debut of a BTS member after the announcement of their group break earlier this month. On June 26, Big Hit Music announced the release of the upcoming album, stating:

· Iris Jung

BTS releases individual music video teasers of each member for ‘Yet to Come’

Hybe Labels has released teasers for BTS’ upcoming single, “Yet to Come.” “Yet to Come” is the lead single for the upcoming anthology album “Proof.” The “Yet to Come” music video and “Proof” will both be released June 10. Although the anthology album “Proof” is yet to come, BTS…

· Daniel Anderson

BTS will return to perform on Korean music shows for the first time in over 2 years

BTS will appear in Korean music shows for the first time in two years to promote their new album “Proof,” which drops on June 10, three days before the anniversary of their debut single. BTSwill pre-record a performance on June 10 for KBS2 Music Bank, where fans can also send…

· Daniel Anderson

Seventeen gets ready to ‘Rock With You’ after announcing dates, cities for ‘Be the Sun’ world tour

K-pop boy group Seventeen announced their 2022 “Be The Sun”world tour on Monday. The Pledis Entertainment 13-member group will start with a two-day concert in Seoul at Gocheok Sky Dome on June 25 and 26, available in person and to stream online, before heading to 12 cities…

· Ryan General

BTS ends final ‘Permission to Dance on Stage’ concert by teasing new album

K-pop supergroup BTS wrapped up their fourth and final “Permission to Dance on Stage” concert in Las Vegas on Saturday by announcing the release date of their next album. The South Korean supergroup teased the upcoming album at the end of their show via a video montage of their…

· Grace Kim

‘On my right butt cheek’: BTS’ V announces the group will get friendship tattoos

BTS’ V announced that the group will be getting tattoos to celebrate their friendship. “For now, the members and I talk about getting friendship tattoos every day,” he said. “Friendship tattoos will happen one day, please look forward to it.” The idea stemmed from Suga, he said,…

· Bryan Ke

Hybe’s Source Music label to debut 6-member girl group

Source Music, owned by BTS’ label Hybe, has teased the introduction of a new girl group called Lesserafim. Reports have claimed that former Iz*One members Miyawaki Sakura and Kim Chaewon have signed on to the six-member girl group, along with reality competition show “Produce…

· Bryan Ke

BTS is back: K-pop superstar septet play first in-person show in South Korea since 2019

South Korean mega septet BTS kicked off their first concert in South Korea on Thursday since their “Love Yourself: Speak Yourself” tour in 2019. The group — consisting of members Jin, Suga, J-Hope, RM, Jimin, V and Jungkook — performed 20 songs, including hits “On,” “Burning Up…

Answer

BTS connects to HYBE, Weverse, memberships, merch, and tickets.

People & Works

Platform · K-pop

Weverse

Weverse is HYBE's bet that the real money in music isn't streaming but the superfan — a walled-garden app that turns fandom into recurring, ownable revenue, and its expansion beyond K-pop to Ariana Grande and Dua Lipa signals HYBE wants to be Spotify's landlord, not its tenant.

Company: HYBE
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Culture · artist

BTS

BTS connects to HYBE, the company behind BTS, Weverse, albums, merch, memberships, tickets, and concerts.

Companies: HYBE
BTS, Weverse, merch, memberships.
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Company · Korea · KRX:352820

HYBE

One of the layers behind BTS, SEVENTEEN, TXT.

Known for: BTS · SEVENTEEN · TXT
K-pop
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HYBE · K-pop · KRX:352820

A BTS comeback is not just songs. It’s albums, merch, tickets, and Weverse.

A BTS comeback can start with one stream on your phone, then turn into a fan-club sign-up, merch order, livestream ticket, and more time spent inside Weverse.

Source: HYBE
40% revenue growth
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