Franchise · Gaming
Mario
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
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· Maina Chen
Marie Kondo launches game based on her joyful memories playing ‘Street Fighter’ and ‘Mario Kart’ with her brother
The queen of tidying is back, and it’s not just with a Netflix show — she’s breaking into video games. Inspired by her time playing “Street Fighter,” “Mario Kart,” “Puyo Puyo” and “Super Robot Wars” with her brother, bestselling author Marie Kondo brings the joy of tidying to…
· Ryan General
Copy of ‘Super Mario 64’ game sells for record $1.56 million at auction
A sealed copy of “Super Mario 64” set an auction price record for a video game after fetching $1.56 million at Heritage Auctions on Sunday. Collector’s must-have: The auction house revealed that 16 collectors bidded during the last day of the three-day auction in Dallas,…
· Carl Samson
Legendary Nintendo Designer Reveals Mario’s ‘True’ Ethnicity
A former Nintendo employee credited for developing the company’s first home console has shed light on the true ethnicity of Mario this month. Since the character’s debut in the “Super Mario Bros.” franchise in the late 1980s, many assumed that he must be Italian.
· Carl Samson
Man Drives a ‘Mario Kart’ Over Tokyo’s Rainbow Bridge, Still on the Run From Police
A real-life “Mario Kart” that sped down a restricted highway and over the Rainbow Bridge in Tokyo is now being chased by local authorities. According to TBS News, the rented go-kart was spotted racing along the Metropolitan Expressway in Odaiba, an artificial island in Tokyo…
· Ryan General
Real-Life ‘Mario Kart’ Is Coming to Los Angeles
Die-hard fans of Mario Kart in multiple cities are in for a special treat as they will have an opportunity to participate in a real-life version of the game. Called the “Mushroom Rally” by its creators, the live Mario Kart competition will let participants “race against your…
· Ryan General
Netizen Just Discovered That Mario Hasn’t Been a Plumber For Years
We all know Mario as the mushroom-munching, princess-chasing, reptile-pummeling, pipe-plumbing hero of Nintendo’s Mario video game franchise…or so we thought. As it would turn out, Mario has hung up his utility belt without any of us noticing — the savior of the mushroom kingdom…
· Ryan General
Goodbye Pokémon Go, Super Mario is Coming to iOS and Android Soon
If there was something people got excited about at the recently concluded iPhone 7 Launch event on Wednesday in California, it certainly was not the new iPhone color variant, nor the ultra pricey earbuds. One of the few things that got a lot of people really stoked was finally…
· Editorial Staff
Science Says Playing ‘Mario Kart’ Actually Makes You a Better Driver
Playing “Mario Kart” actually makes you a better driver, according to a recent university study. Those hours you spent drifting your way through Rainbow Road may have paid off after all. A new study, published this month in the Psychological Science journal, confirms that…
· Editorial Staff
Best Marketing Stunt Ever: Real-Life Mario Kart
For many in our generation, Mario Kart on the Nintendo 64 was and is still a staple in our childhood development (some of us are forever children). If Mario Kart has a special place in your heart, then you’ll love this marketing stunt that Nintendo and Pennzoil used to promote…
· Maina Chen
Vintage ‘Sonic the Hedgehog’ game sold for astronomical $430,500
A new contender has run into the arena of extremely high-priced games and it’s none other than Mario’s long-time rival, Sonic the Hedgehog. Another clash: On Sunday, Goldin Auctions tweeted an image of a Wata-certified copy of the 1991 video game “Sonic the Hedgehog” stating…
· Carl Samson
12 charged for burglaries worth $2.1 million on Asian American victims in Georgia
Twelve suspects were indicted earlier this month for targeting Asian American homes in Georgia’s Gwinnett County since 2019, authorities announced on Tuesday. The allegations: The suspects are accused of forcing their way into the victims’ homes to steal money and designer…
· Grace Kim
Here Are All the Crowdfund Campaigns for the Atlanta Shooting Victims
On the evening of March 16, eight people were killed by Robert Aaron Long, 21, when he targeted three separate Asian-owned businesses in the Atlanta area. Officials have since identified all the victims, including one who survived. As communities everywhere mourn the tragic…
· Grace Kim
Japan’s Super Nintendo World Finally Open
The long-awaited Universal Studios attraction finally opened on Thursday in Osaka, Japan. Initially announced in 2015, the park’s opening was delayed from last summer due to the COVID-19 pandemic.
· Ryan General
Documentary on Iconic Actor Pat Morita Explores His Struggles With Depression
A new documentary on actor Pat Morita seeks to go beyond his iconic role in “The Karate Kid” franchise. “More Than Miyagi: The Pat Morita Story,” directed by Kevin Derek, features the life and career of the beloved Japanese American comedian and actor. Love Project Films has…
· Ryan General
Nintendo ‘Laughed Their Asses Off’ at Microsoft’s Offer to Buy Them 20 Years Ago
Microsoft once tried to buy Nintendo and it didn’t go quite as planned, a recent Bloomberg feature on the creation of the original Xbox revealed. Not taken seriously: Microsoft’s former third-party relations director, Kevin Bachus, shared that the Japanese video game giant…
· Carl Samson
First Chinese Pianist to Become World Famous Passes Away at 86 from COVID-19
Fou Ts’ong, a world-renownedv Chinese pianist, has passed away at the age of 86 after contracting COVID-19. The Chinese-born British musician passed away in London on Monday. His wife, Patsy Toh, was also hospitalized for COVID-19 but was able go home before his death.
· Carl Samson
Japan’s Super Nintendo World to Officially Open in February
More than five years after its epic announcement, Super Nintendo World will finally open at Universal Studios Japan on Feb. 4, 2021. The park, which started construction in 2017, was initially scheduled to launch with the Tokyo Summer Olympics but was also pushed back due to the…
· Carl Samson
Chiropractor Accused of Blatant Racism Over ‘Chinese Virus’ Sign in NJ
A chiropractor in New Jersey has been accused of blatant racism over an alleged sign that warned against the “Chinese virus” on his front desk window. A photo of the sign, which was first posted on Instagram, came from an anonymous parent who took their daughter to Dr. Kevin…
· Bryan Ke
Fox Game Show Gets Backlash for Using ‘Chink in Armor’ to Refer to Singer
Fox has apologized after singing competition, “I Can See Your Voice,” used the expression “Chink in the Armor” to describe the performance of a singer dressed as a knight in last week’s episode. The Twitter post on Oct. 28 featured contestant Julian Mendoza wearing a knight…
· Bryan Ke
Bride Born Without Legs Ditches Wheelchair at Her Wedding in the Philippines
A Filipino woman who was born with no legs in Cebu City, Philippines walked herself down the aisle on her wedding day instead of going with her initial plan to use her wheelchair. Rosie Babor walked down the aisle on Monday towards her groom and boyfriend of three years, Mario…
Mario → Nintendo
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
+98.6% net sales growthNintendo
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Culture · console / game world
Nintendo Switch
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Company · Japan · TYO:7974
Nintendo
Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.
Nintendo · Gaming · TYO:7974
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
Your next Switch 2 costs more. Mario is why Nintendo thinks you still pay.
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.