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· Ryan General

Australian Cafe Offers Mi Goreng Sandwich For $7, Becomes an Instant Hit

A cafe in Australia has created a surprise crowd favorite after transforming the Mi Goreng instant noodles into a delectable toastie. Finally catching up with what many under-the-budget university students have been enjoying for years, Sydney cafe Dutch Smuggler used the popular…

· Ryan General

Cafe in the Philippines Now Uses Straws Made Out of Coconut Leaves to Cut Plastic Waste

A cafe in the Philippines has been earning praise online for using biodegradable straws made out of coconut leaves as a means of reducing plastic waste. The eco-friendly straws called lukay (local term for palm leaves) can be found in Cafe Editha, located in Dapa, Surigao del…

· Ryan General

Tokyo Opens Its First Teacup Pig Cafe

In Japan, eating your favorite desserts with cats, hedgehogs, and owls is so 2018. Tokyo, home to every animal cafe imaginable, now has a special cafe that lets you play with a small breed of pigs known as “teacup pigs.”

· Ryan General

Vancouver is Getting a Cat Cafe Inspired By ‘Totoro’

A cafe inspired by Hayao Miyazaki’s classic anime film “My Neighbor Totoro” is set to enchant customers in Vancouver, Canada. Called the “Catoro Cafe,” the Totoro-themed cat cafe will reportedly be similar to the “Temari No Ouchi Cat Cafe” in Japan when it opens sometime this…

· Ryan General

Singapore is Getting a Pusheen Café

Singapore is set to be the site of the world’s first Pusheen-themed café. Pusheen, created by American couple Claire Belton and Andrew Duff in 2010, has become a widely recognized feline character in Asia due to its adorable design.

· Carl Samson

Cafe in Japan Hires Paralyzed People to Control Robot Servers

A cafe with an all-robot staff controlled by paralyzed people has opened in Tokyo. The cafe, called Dawn ver.β, held its ribbon cutting ceremony on Nov. 26.

· Carl Samson

Wong Fu’s Philip Wang Opens Boba Cafe in California

Philip Wang, co-founder of independent digital content company Wong Fu Productions, announced the opening of his own bubble tea cafe in Southern California. In an Instagram post on Wednesday, Wang shared how boba shops have helped him get through life, from driving 30 minutes…

· Elliot Sang

Dumbfoundead Releases Melodic and Introspective ‘Cafe Bleu’

Dumbfoundead is a rapper — one of the greatest Asian rappers in history, to be clear — and yet, as his profile escalates, he finds himself doing far more.

· Ryan General

Chinese School Removes Chairs in Cafeteria So Students Will Study More

A high school in China surprised its students who were returning from their summer break with some changes in the cafeteria. Students at the school in Shangqiu in Henan province were forced to eat standing up during breaks as all the benches and chairs were removed from the…

· Carl Samson

Cafe in Singapore Makes Adorable Steamed Hedgehog Buns And You Can, Too

Forget your regular bao — these steamed hedgehog buns are in. These adorable baos are straight out of Baker’s Brew Studio’s oven, making us question how anyone could ever eat them.

· Bryan Ke

Extremely Morbid Cafe in Thailand is All About Death

Kid Mai Death Cafe, near the Bangkok Mass Transit System on Aree Soi 1 in Thailand, is a great place for people who want to check out morbid themes that center mostly around death and funerals. The establishment offers a very unique experience to its customers.

· Bryan Ke

South Korea Has the Most Random Sheep Cafe

Themed cafes are becoming a trend in many countries, and in South Korea, there is apparently one that is super random – it features real live sheep! Yes, you read that right. The place, which is located in Hongdae, Seoul, South Korea, is called Thanks Nature Cafe.

· Bryan Ke

Japan Has a Word for When a Strap Sits Between Boobs, and Now There’s a Cafe for It

Did you know that the Japanese language has a word for almost everything you could ever think of, including when a bag/purse strap or even seat belt gets pushed between a woman’s breasts? In Japan this is called paisura – or “boob slash.” According to SoraNews24, this is a…

· Bryan Ke

Japanese Man Drugs Cafe Maid, Tattoos His Initial on Her Butt

Police in Japan arrested a 43-year-old man named Naohiro Kobayashi from Taito District, Tokyo, after allegations that he tattooed his initial “N” on the butt of a maid cafe employee. The incident occurred in November after Kobayashi invited the 19-year-old employee back to his…

· Heather Johnson Yu

Cafe in Japan Only Hires Waitresses Who Don’t Wear Makeup

Naturalia Café has made headlines for its unique rules for its staff members’ appearance, demanding a natural aesthetic for each employee. The owners of the cafe were inspired to create their brand after becoming disillusioned with the cabaret and cafe scene in Sapporo.…

· Kyle Encina

Sailor Moon Café is Returning to Japan For Everyone Fighting Hunger by Daylight

The Sailor Moon Café will once again open its doors in Japan this year as opening dates and venues have just been unveiled, and it usually doesn’t stay for long since these are limited-time offerings. Fortunately for fans of the series, they will finally get a chance to visit…

· Heather Johnson Yu

NYC Cafe Owner Fires Employee for Racist ‘Ching Chong’ Receipt

The owner of the restaurant that issued an Asian-American customer a racist receipt has posted an apology on their Facebook page, identifying the employee responsible and terminating their employment with the company. The post reads:

· Heather Johnson Yu

NYC Cafe Names Asian Woman ‘Ching Chong’ on Receipt, Claims They Aren’t Racist

An Asian customer received a receipt with the name “Ching Chong” on it when they visited Cornerstone Cafe in New York City, New York. The female customer, who wished to remain anonymous, was shocked when she received the receipt naming her “Ching Chong”, a derogatory term for…

· Kyle Encina

Malaysian Cafe Goes Viral For Letting Customers Buy Food for the Hungry

Malaysian restaurant Charlie’s Cafe isn’t just known for serving good food in large portions, they’re also known for serving the needy as well. Cafe owner Desonny Tuzan believes that when it comes to serving food, everyone should have their fill. This philosophy doesn’t only…

· Heather Johnson Yu

Nap Cafes Reveal Just How Little Sleep South Koreans Are Getting

Seattle’s got nothing on the Sleepless in Seoul. Nap cafes are becoming more and more popular in a sleepy South Korea. According to a Shinhan Card study published on June 14, the establishments are part of a quickly growing trend called “fast-healing“, wherein consumers look for…

Hello Kitty → Sanrio

Hello Kitty connects to Sanrio through characters, licensing, merch, collabs, cafes, and games.

SanrioTYO:8136·owns
Sanrio wants Hello Kitty to be more than merch.

If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.

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Company · Japan · TYO:8136

Sanrio

Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.

Known for: Hello Kitty · My Melody · Kuromi
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Sanrio · Consumer · TYO:8136

Sanrio wants Hello Kitty to be more than merch.

If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.

Source: Sanrio
10 titles
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Explainer · Sanrio

Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.

Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.

Source: Sanrio
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