Coca-Cola will introduce an alcoholic drink in Japan within the year, expanding business from its traditional line of carbonated beverages.
The company is banking on Japan’s demand for chūhai (aka Chu-Hi), or canned drinks made of sparkling water and shōchū, a liquor typically distilled from rice, barley, sugar or sweet potatoes.
Coca-Cola recently rolled out a new version of Coke in Japan that has been specially pre-mixed with coffee.
Exclusively found in special vending machines in Japan, the beverage called Coca-Cola Coffee Plus is sold in a 190 ml can, reportedly containing 50% more caffeine but with 50% fewer calories. The product, which mixed coffee in the form of extract powder, is a bit pricey at 130 yen ($1.20) per can.
Coca-Cola currently has a Coke variant in Japan which is being touted as the healthiest Coke yet.
Introduced in the Japanese market in March, Coke Plus has gained quite some excitement especially due to the claim that its fiber content could reduce fat absorption from food if consumed during meals.
As part of their ever-festive holiday ad campaigns, Coca-Cola bottles in the U.K. ingeniously transform into bow-wrapped presents by simply peeling the wrapper and pulling a tab.
The special holiday bottles are available for Coca-Cola, Coca-Cola Life, Coca-Cola Zero and Diet Coke. Unfortunately, the uniquely wrapped bottles are only available in the U.K.
Coca-Cola is now selling itself as a healthy snack.
A public relations blitz launched last month for American Heart Month promoted the soda as nutritional when consumed in moderation. Coca-Cola, facing declining sales, paid fitness and nutrition experts to write up articles and op-ed pieces about this “new side” of Coke. These reports appeared on several media outlets, including national sources, with each pushing a sample-size of Coke or small soda as a snack idea. Some nutritionists even likened them to per-portioned desserts such as packs of almonds.