NewJeans release new single ‘Zero’ in collaboration with Coca-Cola
April 4, 2023
K-pop girl group NewJeans have collaborated with Coca-Cola for the release of their latest single, “Zero.”
The quintet dropped the song on Monday across various streaming platforms. They were chosen by the Coca-Cola Company to be the face of its Coca-Cola Zero campaign in South Korea.
In a previous statement, the K-pop group’s label, ADOR, shared that it was looking forward to the collaboration.
“Both NewJeans and Coca-Cola Zero have a distinctive charm that can’t easily be emulated by just anyone. We’re looking forward to the unique synergy that will be created by the two of them coming together,” ADOR said.
“Zero” was announced last week, along with the news that NewJeans would become Coca-Cola’s latest global ambassador.
“Zero” follows the release of NewJeans’ single album “OMG,” which was made available for streaming in January. The album consists of the title track “OMG,” as well as the pre-release single “Ditto.”
NewJeans have been raking in several notable deals as of late, including collaborations with McDonald’s, Apple and Levi’s. The K-pop group is slated to gain a brother act as ADOR recently announced a global search for a new “Hype Boy” group.
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