Franchise · Gaming
Mario
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
Search
· Ryan General
If there was something people got excited about at the recently concluded iPhone 7 Launch event on Wednesday in California, it certainly was not the new iPhone color variant, nor the ultra pricey earbuds. One of the few things that got a lot of people really stoked was finally…
· Editorial Staff
Playing “Mario Kart” actually makes you a better driver, according to a recent university study. Those hours you spent drifting your way through Rainbow Road may have paid off after all. A new study, published this month in the Psychological Science journal, confirms that…
· Editorial Staff
For many in our generation, Mario Kart on the Nintendo 64 was and is still a staple in our childhood development (some of us are forever children). If Mario Kart has a special place in your heart, then you’ll love this marketing stunt that Nintendo and Pennzoil used to promote…
· Carl Samson
Following the recent shooting of two Indian engineers that killed one at a Kansas bar, a businessman of Indian origin was shot dead outside his house in Lancaster, South Carolina. The victim, Harnish Patel, just closed his store at 11:24 p.m. on Thursday night when the attacker…
· Ryan General
A ninja, a pirate, a robot, and an extraterrestrial super-warrior lead the star-studded team of brand ambassadors for the 2020 Tokyo Olympics. The games may be three years away but it has already drummed up immense anticipation following the announcement of the Tokyo Olympics…
· King Malleta
Japan’s high-tech toilets are about to get better with this new idea imposed by the sanitation industry. Many foreigners have had their minds blown by how impressive Japan’s toilets are. These futuristic and high-tech toilets have lid and seat controls, front and back bidets,…
· Ryan General
Filipino boxing icon Manny Pacquiao has a doppelganger in the Malaysian town of Keningau in the state of Sabah, and he himself has become a sort of a local celebrity in his village. The Pacman’s dead ringer is 43-year-old Aloysius Taidin, a pepper farmer from Kampung Baru. When…
· Ryan General
To the surprise and confusion of pedestrians and motorists, two grown men were spotted joyfully racing down the streets of Shenyang, China in a pair of bumper cars on Saturday. What looked like a real-life Mario Kart race, the speeding duo were fortunately captured by a social…
· Editorial Staff
All 80s gamer rejoice! Nintendo has just announced that they’ll be relaunching the NES! This is the original Nintendo Entertainment System that was released back in 1983. The device is called the NES Class Edition and is much smaller than the original NES. It comes with HDMI…
· Editorial Staff
A very sexy model recently shut down traffic in Manhattan, but not for the reason you would expect. During a bizarre spectacle that shocked bystanders and cops alike, runway model Krit McClean stripped off all his clothes and ran around New York City shouting, “Donald Trump,…
· Editorial Staff
A 66-year-old man endured a six-and-a-half-year legal battle after he was sued by a man who bought his printer on Craigslist for $40. Doug Costello, of Ashland, Massachusetts, consequently spent $12,000 in legal fees and was found liable for $30,000 in damages for allegedly…
· Editorial Staff
A graduating college senior has turned his childhood hobby of doodling cartoon characters into a good source of income. Jeremy Abdo is able to earn as much as $100 to $5,000 per story that he creates for major brands such as Dairy Queen and Krispy Kreme as a Snapchat influencer.
· Editorial Staff
Identical twin sisters who are “sleeping” with children’s superhero figurines are posting suggestive photos on Instagram and selling each one for $333 a pop. The Kaplan Twins are young artists based in Los Angeles who are currently working on a project called Boy Toys. The work…
· Editorial Staff
Macau, the extremely rich city famous for being one of the most major gambling centers in the world, has one man to thank for its opulence — Stanley Ho. Ho is Macau’s richest billionaire who single-handedly built Macau’s gambling-based economy when he secured a…
· Editorial Staff
We’ve recently learned how awesome it is to have money in a place Singapore, but being a head-turning popstar duo known throughout the Chinese-speaking world is something entirely different. Meet 24-year-old twin sisters Yumi and Miko Bai who make up the Singaporean pop singing…
· Editorial Staff
One of Hollywood’s biggest stars, Tom Cruise is known for his memorable film roles, incredible fortune, high profile marriages and involvement in the church of Scientology. However, what is perhaps Cruise’s most intriguing love interest is a name Hollywood is unfamiliar with.…
· Editorial Staff
Hong Kong, a city of over 7.2 million people, 55 of whom are billionaires, has long had a reputation for being a one of the most vibrant and cultured financial centers of the world — it’s also one of the only regions of the People’s Republic of China where Instagram isn’t…
· Laura Dang
Hopeful parents don’t usually want children who are rowdy and rebellious, but there might be a reason why they should. A study published in July of last year in the journal Developmental Psychology revealed that defiant children are more likely to make more money as adults than…
· Sebastian Dillon
Judges have a way of telling policy makers how they really feel when it comes to laying down their interpretation of the law. After calling Canada’s marijuana laws absurd, one judge in Quebec fined a man $1 for being in possession of 30 marijuana plants. He also indicated that…
· Riley Schatzle
Due to restrictive Chinese laws on childbirth, American surrogate mothers are becoming an increasingly popular choice for Chinese citizens who are having problems conceiving. Although there is an underground surrogacy network set up in China, authorities have been strict in…
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Culture · console / game world
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Company · Japan · TYO:7974
Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.
Nintendo · Gaming · TYO:7974
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.