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· Ryan General
Nike to release Jōnin-inspired Jordan Air sneakers from Naruto x Zion Williamson collab
Jordan Brand is set to release its new Jōnin-inspired Jordan Air 200E SP sneakers – a collaboration with “Naruto” and NBA player Zion Williamson. Taking inspiration from the high-ranking Jōnin ninja warrior class in “Naruto” lore, the new shoe features the color scheme “Carbon…
· Michelle De Pacina
63-year-old victim of violent robbery is latest in series of assaults against elderly Sikhs in Queens
Kuldip Singh, a 63-year-old Sikh man, was violently beaten during his morning walk at around 10:30 a.m. in Richmond Hill, Queens, on May 8. He fought his attacker but was left with fractures in his right hand, a broken nose, lacerations to the head and bruises from being beaten…
· Carl Samson
Las Vegas man, 68, identified as suspect in deadly mass shooting at California Taiwanese church
David Wenwei Chou, 68, has been arrested for shooting multiple people at the Irvine Taiwanese Presbyterian Church in Laguna Woods, California, on Sunday. The incident, witnessed by 30 to 40 people, occurred during a lunch banquet held to commemorate a former pastor visiting from…
· Editorial Staff
4 trailblazers whose work shaped the APA community today
This Asian American Pacific Heritage Month (APAHM), through colorful illustrations by artist Michelle Lam (MewTripled), we honor four icons whose legacies continue to impact us today. Who to thank for APAHM Jeanie Jew, a former Capitol Hill staffer and board member of the…
· Grace Kim
Simu Liu opens up about repairing his relationship with his immigrant parents after childhood trauma
Simu Liu has opened up about his complicated relationship history with his immigrant parents in an interview with People. Cultural differences and expectations for him to be perfect caused a rift earlier on, later exacerbated by his B-average performance in school. "As I've…
· Carl Samson
US insists it does not support Taiwan independence after fact sheet change angers Beijing
A recent U.S. State Department fact sheet removed an acknowledgement that Taiwan is part of China and that Washington does not support Taiwanese independence. The update angered Beijing, which stressed that the island is an “inalienable” part of China and described the change as…
· Carl Samson
Shooting of 3 Korean women in Dallas hair salon not a hate crime, police say
A recent shooting that left three women wounded at a Korean-owned hair salon in northwest Dallas has been ruled out as a hate crime, police announced on Thursday. The incident, which occurred at around 2:20 p.m. on Wednesday, saw an unidentified man enter Hair World Salon at…
· Rebecca Moon
Singaporean mother of 9-year-old son with rare neurogenetic disorder awaits the day he calls her ‘mom’
A Singaporean mother has devoted herself to being a full-time caregiver for her 9-year-old son with Angelman syndrome. Chen Yuanqin, 37, shared in a YouTube video uploaded by Chinese newspaper Lianhe Zaobao that her son, Chace, was diagnosed at 18 months old. The rare…
· Khier Casino
Thailand to hand out 1 million free cannabis plants to celebrate legalization
Thailand is set to give away 1 million cannabis plants for free to households throughout the country in honor of its legalization, Thailand Public Health Minister Anutin Charnvirakul announced. The new rule will take effect on June 9, when people can grow cannabis at home…
· Ryan General
US chain Wow Bao threatens family-owned UK bao stall Bao Wow with legal action over name
Bao Wow, a pan-Asian food stall in the U.K., is rebranding after the U.S. chain Wow Bao threatened the owners with legal action. Jonathan and Alicia Horsley, the owners of the Bao Wow stall at Darlington Market, were told to repurpose all their branding and social media by 4…
· Carl Samson
WHO chief censored in China after he said its zero-COVID policy is unsustainable
WHO Director-General Tedros Adhanom Ghebreyesus was censored in China after calling the country’s zero-COVID policy unsustainable at a press briefing. The official’s comments, as well as his images and videos containing those comments, were immediately scrubbed from Weibo and…
· Bryan Ke
Elon Musk praises Chinese workers’ long hours, criticizes Americans for ‘trying to avoid’ work
SpaceX and Tesla CEO Elon Musk praised Chinese workers for working long shifts and criticized American employees for “trying to avoid going to work at all” during a recent interview with the Financial Times. Musk mentioned that Tesla’s future competition in the electric vehicle…
· Ryan General
Fans highlight Chinese censorship of ‘Demon Slayer: Kimetsu no Yaiba’ anime
Fans of “Demon Slayer: Kimetsu no Yaiba” have claimed that the hit TV series has been censored in China. The popular anime, which is based on the manga series of the same name, is currently airing its second season in the East Asian country. This season is a seven-episode arc…
· Carl Samson
3 women wounded in Dallas Korean hair salon shooting
Three women were wounded and hospitalized after a man opened fire inside a Korean-owned hair salon in northwest Dallas on Wednesday afternoon, according to police. At around 2:20 p.m., the suspect reportedly parked his vehicle at the 2200 block of Royal Lane, walked into Hair…
· Carl Samson
A third of Asian Americans have changed their daily routine over fears of being attacked, survey finds
Three in 10 (36%) Asian Americans have modified their daily routines in the past 12 months over fears of being threatened or attacked, according to a new Pew Research Center survey. Three in five (63%) said violence against Asian Americans is increasing, down from last year’s…
· Khier Casino
Music teacher shares adorable ‘dumpling song’ she grew up singing in Taiwan in viral TikTok video
A Chicago-based music teacher is taking dumpling-making to the next level with a viral fingerplay song on TikTok. Katie Norregaard, better known as “Miss Katie Sings,” has garnered more than 500,000 likes and 2 million views after sharing the “dumpling song.” She grew up singing…
· Michelle De Pacina
Korean former YouTuber and pharmacist sentenced to jail for spreading STD
Park Seung-jong, a former Korean YouTuber and pharmacist, was found guilty of knowingly spreading the herpes virus to various women. He was sentenced to eight months in prison and two years of probation. Park was first accused in 2020 when a victim claimed that he disregarded…
· Khier Casino
Queer Asian director releases trailer for film based on her experiences in NYC’s Asian rave scene
“All I Want Is Everything,” a short film based on its director’s experiences in New York City’s queer Asian rave scene and her parents’ immigrant story, has released a new trailer. Allie Cuerdo said she wanted to create a fictional movie based on her time “throwing raves with…
· Michelle De Pacina
Thai police arrest self-proclaimed holy man whose followers worship corpses, consume bodily fluids
Thawee Nanra, 75, a self-proclaimed holy man whose followers allegedly worship corpses and believe his bodily fluids could cure diseases, was arrested at a thatched house in the jungle of Chaiyaphum province in northeastern Thailand Police said they found 11 corpses, which are…
· Carl Samson
‘I’m Korean, people need to accept that’: Oli London defends ‘transracial’ identity against Black woman
British personality Oli London, 31, has defended transracialism in a Channel 4 documentary series called “Would You Rather?” after identifying themself as Korean. London, who underwent multiple surgeries to resemble BTS member Jimin, sat down for the show with a Black woman, who…
Answer
BTS connects to HYBE, Weverse, memberships, merch, and tickets.
People & Works
Open
Person · Screen
Anna Sawai
Her 'Shogun' win cracked a category that had never gone to an Asian actor in 76 years of the Emmys — a ceiling break that arrived only once the industry let an Asian-led epic play in its own language.
Culture surface · Beauty
Beauty retail
Beauty retail is a culture-first entry point into the listed company behind it.
Person · Music
Dimash Qudaibergen
A Kazakh singer with a freakish multi-octave range conquered China's living rooms overnight and became Central Asia's most improbable soft-power export — a diaspora-of-one proving fandom now flows East before West.
IP · Anime
Haikyu!! films
Haikyu!! is the rare franchise that peaked commercially after its manga ended — the 2024 film cleared $100M worldwide and back-catalog sales grew ~50% post-conclusion, evidence that a well-timed theatrical event can reactivate a completed IP rather than merely close it out.
Platform · Platforms
Kakao Entertainment
Kakao Entertainment connects to Kakao and the broader platforms story around it.
Culture surface · Platforms
Kling AI
Kling AI connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kuaishou
Kuaishou connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kwai
Kwai connects to Kuaishou and the broader platforms story around it.
Culture surface · Retail
Lifestyle retail
Lifestyle retail connects to Miniso and the broader retail story around it.
Results
Culture · brand
Uniqlo
Uniqlo connects to Fast Retailing, the company behind the stores, basics, and repeat buying habit.
Culture · routine / beauty brands
K-beauty
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Culture · platform
Weverse
Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.
Company · Japan · TYO:7832
Bandai Namco Holdings
Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.
Company · China · HKEX:1024
Kuaishou
Kuaishou is China's number-two short-video platform, where livestream selling turned everyday creators into a shopping channel and rewired how goods get sold.
Company · India · NSE:ZEEL
Zee Entertainment
Zee is one of India's largest media networks — the TV channels and ZEE5 streaming that carry Bollywood and regional-language entertainment to a billion viewers and the diaspora.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · Korea · KOSDAQ:035900
JYP Entertainment
JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.
Company · Korea · KOSDAQ:041510
SM Entertainment
SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.
Company · Korea · KOSDAQ:122870
YG Entertainment
YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.
Company · China · NYSE:BABA
Alibaba
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Alibaba · Platforms · NYSE:BABA
The Grammys created an award for Asian pop. BTS said no.
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
NetEase · Streaming · HKEX:9999
Your playlist depends on deals you never see.
NetEase helps explain gaming, music streaming, and online entertainment habits in Chinese consumer culture.
CJ ENM · Entertainment · KOSDAQ:035760
Before the first song drops, H//PE Princess already has a global Warner deal.
A debut deal matters less than whether the group turns into repeat listening, touring, merch, and fandom across markets.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Explainer · Amorepacific
K-beauty won the Amazon cart. The real prize is your second bottle.
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.