K-pop stars are leading the charge at the inaugural We Bridge Music Festival and Expo, a two-day music festival and three-day exposition celebrating Asian entertainment and culture.
The festival will be held at Las Vegas’ Mandalay Bay Convention Center and Michelob ULTRA Arena from April 21 to April 23 with support from The Grammy Museum and Infinite Prospects Entertainment, the latter of which helped coordinate BTS’ four-night “Permission to Dance on Stage” Vegas concert.
K-pop boy group ENHYPEN will headline the festival.
They will be joined by other K-pop acts, including rapper BE’O, solo artist Kang Daniel, girl groups fromis_9, Dreamcatcher and VIVIZ and boy groups CIX and ONEUS. Many of these acts will be making their American arena debut.
The Grammy Museum will have a stage on the expo floor for three days, featuring special performances and Q&A panels with the festival’s performers.
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Qualifying ticket holders will have the opportunity to meet the artists through “hi-touch” meet-and-greets during each artist panel.
According to a press release, the We Bridge Music Festival and Expo will showcase “what is now, new, and next in Asian music, media, art, and fashion.”
Alex Kang, CEO of Infinite Prospects Entertainment, said in a statement about the event:
I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world. With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community. We are excited to have K-pop at the forefront of We Bridge’s music showcase this year as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent.
The artist lineup so far — with more to be announced — includes ONEUS, Dreamcatcher, CIX and Kang Daniel on day one (April 21) of the event. The second day (April 22) will see BE’O, ONEUS, VIVIZ, fromis_9 and ENHYPEN perform.
Tickets and packages are available to purchase now.
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