Reebok and Sanrio have announced a collaboration project with a limited-edition Hello Kitty x Reebok Instapump Fury OG.
The limited sneakers, which were made available in Japan on September 23, features the company’s iconic character Hello Kitty and its other character, the lethargic Gudetama, according to Hypebae.
Wang Deshun, also known as “China’s hottest grandpa,” has been chosen to be the face of Reebok’s brand new “Be More Human” campaign in an effort to expand in China.
The 81-year-old first came into the spotlight in 2015 after walking the runway during Beijing Fashion Week and quickly became an overnight sensation.
In a twist, sneaker company Reebok wanted pedestrians to literally run by their new outdoor ad in Stockholm.