Wang Deshun, also known as “China’s hottest grandpa,” has been chosen to be the face of Reebok’s brand new “Be More Human” campaign in an effort to expand in China.
The 81-year-old first came into the spotlight in 2015 after walking the runway during Beijing Fashion Week and quickly became an overnight sensation.
In Reebok’s latest Chinese campaign “Be More Human,” Wang can be seen with actress Yuan Shanshan and actor Wu Lei, noted Resonate.
“Only seriously getting into fitness at the age of 70, Wang’s example has helped reshape China’s views on aging and shown you’re never too old to pursue your goals,” the athletic apparel company said.
Wang, a former actor, was born in 1936 in the city of Shenyang.
Reebok told WWD that the company hopes to become “China’s best fitness brand” by expanding its new lifestyle retail concept FitHubs with branches in Wuhan Qingdao and Hangzhou.
While 50 FitHub locations are set to open in 2017, Reebok plans to open 500 by 2020.
The company will also be heavily promoting its running line this year.
“With running in particular experiencing an unprecedented surge in popularity in China in recent years, the category will be a key focus for Reebok in 2017 as it leverages proprietary, cutting-edge technology such as FloatRide to help runners perform at their very best,” it said in a statement.
Wang has recently appeared in GQ to talk about his fitness regime, and will be joining hip-hop artists Jay Z and Kendrick Lamar as a spokesperson for Reebok, according to Paper Magazine.