An Alibaba executive has pointed out the uncanny resemblance between a few modern companies’ logos and ones printed in the 1989 design book, “Trademarks & Symbols of the World: The Alphabet in Design.”
In at Tweet, which announced “Nothing is original,” Spencer Chen, Alibaba’s vice president of marketing and business development, posted samples of the book’s illustrations showing near identical logos to those of some modern companies, according to Inverse.
DesignCrowd hosted a contest for the best hybrid logo designs of competitor companies and asked applicants to submit their most creative ideas.
The top logo mashups were uploaded by the site. The redesigned images included companies such as Apple and Android, Google and Yahoo, Visa and MasterCard, and McDonald’s and Burger King.
Your company’s logo is also one of its greatest marketing tools.
Logos relate a shorthand story about the identity and culture of your company, and its repetition can help shore up brand loyalty. When someone see your logo, the thoughts and feelings, both good and bad, associated with your brand by the person can help guide them to either accept or reject your product or service. In other words, it can be money either in or out the door.