Cookist Wow, a project owned by an Italian media group, drew online outrage after calling roti, pita or naan “balloon bread” in a recipe video posted on social media last week.
Controversial post: The recipe, which was shared on Cookist Wow’s Facebook and Instagram accounts, teaches people how to make “balloon bread” using all-purpose flour, sugar, salt, milk and yeast, according to News18.
An anonymous 27-year-old woman is smashing her face into bread on Instagram and people are sending her hundreds of dollars to do it.
With thousands of accounts on Instagram, it’s hard to say which ones will achieve virality. Of course, when this woman started recording herself smooshing her face into bread, it was a recipe for success.