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Cooking channel causes outrage online for calling roti, naan ‘balloon bread’

Cookist Wow calls naan balloon bread

Cookist Wow, a project owned by an Italian media group, drew online outrage after calling roti, pita or naan “balloon bread” in a recipe video posted on social media last week.

Controversial post: The recipe, which was shared on Cookist Wow’s Facebook and Instagram accounts, teaches people how to make “balloon bread” using all-purpose flour, sugar, salt, milk and yeast, according to News18.