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· Michelle De Pacina

TikToker reveals shadowy intruder reported by her spooked neighbors is cardboard cutout of BTS’ Jin

A Filipino fan’s standee of BTS’ Jin spooked neighbors after it was mistaken for a ghost in the Philippines. The life-sized cardboard figure was placed by her apartment window, creating an eerie silhouette behind her curtains when viewed from outside. The building opposite from…

· Iris Jung

BTS releases individual music video teasers of each member for ‘Yet to Come’

Hybe Labels has released teasers for BTS’ upcoming single, “Yet to Come.” “Yet to Come” is the lead single for the upcoming anthology album “Proof.” The “Yet to Come” music video and “Proof” will both be released June 10. Although the anthology album “Proof” is yet to come, BTS…

· Michelle De Pacina

‘The juice is Dynamite’: Trader Joe’s Army employees go viral for BTS-themed marketing

A Trader Joe’s in Brooklyn, New York, went viral for its BTS-themed marketing strategy after a customer shared photos of the grocery store’s product advertisements to Twitter. One of the custom signs shown in the photo is placed over the ube (purple yam) products and reads,…

· Daniel Anderson

Charlie Puth accidentally confirms collab with BTS following Jungkook clues

Charlie Puth accidentally confirmed a collaboration with BTS on Saturday during an interview with 102.7KIISFM at the iHeart Radio Wango Tango concert. When asked about a collaboration, the singer-songwriter spilled, “We legitimately have no idea of the day it comes out. We do,…

· Jane Nam

BTS reportedly paid for their trip to the White House themselves — fans are not surprised

K-pop sensation BTS reportedly paid out of pocket for their trip to the White House, where they met with President Biden to discuss anti-Asian hate. Washington Post contributor Soo Youn posted on Twitter that the boy band had paid for their visit themselves. “Oh, I asked if BTS…

· Daniel Anderson

BTS will return to perform on Korean music shows for the first time in over 2 years

BTS will appear in Korean music shows for the first time in two years to promote their new album “Proof,” which drops on June 10, three days before the anniversary of their debut single. BTSwill pre-record a performance on June 10 for KBS2 Music Bank, where fans can also send…

· Jane Nam

Netizens react to President Biden posing with a finger heart for Oval Office photo with BTS

A photo of the K-pop group BTS doing ‘finger hearts’ with President Biden at the White House has netizens falling for their favorite group all over again. Internet users voiced how thrilled they were with the fact that the Grammy-nominated boy band convinced America’s…

· Jane Nam

‘Welp, he’s dead’: Tucker Carlson stokes BTS Army’s fury by ridiculing group’s White House invite

Fox News host Tucker Carlson officially put himself on the BTS Army hit list after making a sly comment about the White House inviting a “Korean pop group” to discuss anti-Asian hate. In Carlson’s May 31 segment, he reported, “Things have gotten very bad for Joe Biden, both…

· Iris Jung

Amerie Jo Garza: BTS fans unite to honor the life of 10-year-old Uvalde hero and fellow Army

On Tuesday, May 24, Robb Elementary School in Uvalde, Texas, suffered a mass shooting that left 19 children and two teachers dead. One of the victims was Amerie Jo Garza, a 10-year-old fourth grader seen in one picture wearing a BTS shirt. “I just want people to know she died…

· Daniel Anderson

BTS to host new show premiering on Apple Music this weekend

BTS is launching a new three-episode weekly radio series on Apple Music 1. The series’ first episode drops May 28 at 6 a.m. PDT and will lead up to the release of the group’s new album “Proof.” Each episode will focus on an aspect of BTS’ journey, from the songs that inspire…

· Daniel Anderson

BTS to meet President Biden at White House to discuss anti-Asian hate crimes

BTS will meet with President Biden at the White House on Tuesday, May 31, to talk about Asian inclusion, representation and the surge in anti-Asian hate crimes. The upcoming meeting will take place on the last day of AAPI Heritage Month, marking the conclusion of the White…

· Daniel Anderson

President Joe Biden ‘covers’ BTS’ song ‘Butter’ on ‘The Tonight Show with Jimmy Fallon’

The “Tonight Show with Jimmy Fallon” spliced together clips of Joe Biden to create a cover of BTS’ English track “Butter.” It was shown during Fallon’s opening monologue on Monday evening as part of a joke about Biden’s weekend tour in Asia. “Butter” is BTS’ second English track…

· Daniel Anderson

‘Cause I, I, I’m in the stars tonight’: BTS’ ‘Dynamite’ to be first K-pop song played in space

BTS’ “Dynamite” may be the first-ever K-pop song to be played in outer space. The Korea Aerospace Research Institute in collaboration with the Electronics and Telecommunications Research Institute will launch their lunar orbiter, the Korea Pathfinder Lunar Orbiter, on August…

· Daniel Anderson

BTS makes record-breaking history with 2022 Billboard Music Awards wins

BTS won three awards last night at the 2022 Billboard Music Awards, earning them a historic 12 Billboard Music Awards in total. This record means BTS has the most Billboard Music Awards, beating out legendary girl group, Destiny’s Child, who has 11 awards and held the record for…

· Daniel Anderson

South Korea’s culture minister calls for BTS’ exemption from military service

South Korea’s Culture, Sports and Tourism Minister Hwang Hee said BTS should be allowed to substitute the country’s mandatory two-year conscription for alternative contributions. Under the Military Service Act, all able-bodied Korean men must enlist for two years of military…

· Jane Nam

Psy releases Western-themed music video featuring BTS’ Suga for ‘That That’

After a five-year hiatus, Korean singer Psy returns with his ninth album, one studded with some of the biggest names in Korean pop music. On Friday, the “Gangnam Style” rapper released a music video for “That That,” a long-awaited collab with BTS’ Suga. The record, produced by…

· Daniel Anderson

Psy’s upcoming star-studded comeback album to feature BTS’ Suga, Mamamoo’s Hwasa, Bae Suzy and more

Psy’s upcoming ninth album, called “Psy 9th Ssada9,” marks the pop star’s comeback since his last release five years ago. The 12-track album features BTS’ Suga as a producer on the song “That That.” Other collaborators on the album include artists signed under Psy’s own P Nation…

· Ryan General

BTS ends final ‘Permission to Dance on Stage’ concert by teasing new album

K-pop supergroup BTS wrapped up their fourth and final “Permission to Dance on Stage” concert in Las Vegas on Saturday by announcing the release date of their next album. The South Korean supergroup teased the upcoming album at the end of their show via a video montage of their…

· Brian Zhang

Carry your favorite BTS members everywhere you go with new TinyTan Tamagotchi

BTS and Bandai Namco have collaborated to create new Tamagotchi digital pets featuring BTS band members. Tamagotchi have mood and health barometers that need to be met daily through player interaction and participation in mini-games. The BTS Tamagotchis are currently available…

· Rebecca Moon

BTS nominated for record 7 Billboard Music Awards

BTS has received seven nominations for the upcoming Billboard Music Awards taking place in Las Vegas next month. The group is in the running for Top Duo/Group, Top Song Sales Artist and Top Selling Song, among several other categories. BTS now holds the highest number of…

Answer

BTS connects to HYBE, Weverse, memberships, merch, and tickets.

People & Works

Artist · K-pop

BTS

BTS didn't just come back — they re-coronated K-pop's top tier. 'Arirang' fuses Korean folk roots with global pop, and the tour proved the machine HYBE built scales to stadiums worldwide.

Company: HYBE
Open

IP · Gaming

BTS games

BTS games connects to Netmarble and the broader gaming story around it.

Company: Netmarble
Open

Results

Culture · platform

Weverse

Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.

Companies: HYBE
Memberships, merch, paid content, fan app.
Open

Company · Korea · KRX:352820

HYBE

One of the layers behind BTS, SEVENTEEN, TXT.

Known for: BTS · SEVENTEEN · TXT
K-pop
Open

Company · Korea · KRX:251270

Netmarble

Netmarble is Korea's mobile-game powerhouse that turns pop-culture IP into games — from BTS titles to Marvel — and is one of HYBE's largest shareholders, linking K-pop and gamin...

Known for: Seven Knights · BTS games · Marvel Future Fight
Gaming
Open

HYBE · K-pop · KRX:352820

A BTS comeback is not just songs. It’s albums, merch, tickets, and Weverse.

A BTS comeback can start with one stream on your phone, then turn into a fan-club sign-up, merch order, livestream ticket, and more time spent inside Weverse.

Source: HYBE
40% revenue growth
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Alibaba · Platforms · NYSE:BABA

The Grammys created an award for Asian pop. BTS said no.

Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.

Source: AP News
Published signal
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