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· Rebecca Moon
Korean actor Choo Ja-hyun apologizes for referring to kimchi as Chinese dish pao cai
Korean actor Choo Ja-hyun has apologized after referring to kimchi as pao cai, a Chinese dish, in a video. Choo uploaded the mukbang video on Friday to her Chinese social media page on Xiaohongshu. Many Korean internet users criticized the actor, and the video was deleted…
· Ryan General
Memphis airport reinstalls photo of Asian man in Elvis outfit after taking it down due to ‘negative feedback’
Memphis-Shelby County Airport Authority (MSCAA) said it will reinstall an art piece featuring an Asian man wearing an Elvis outfit. The photo, which was taken down after purported backlash from travelers and "negative feedback" from Elvis fans, was chosen by a committee led by…
· Bryan Ke
Chinese man once dubbed ‘China’s most talented young writer’ joins Ukrainian International Legion
Yi Qiwei, a 26-year-old Chinese dissident, volunteered to fight for Ukraine under the country’s International Legion for the Defense of Ukraine, also known as the Ukrainian International Legion. Yi enlisted on March 10 and left for Kyiv on March 14. He decided to join the…
· Michelle De Pacina
Chicago Sun-Times apologizes for pairing US-related COVID article with photo of masked Tokyo residents
The Chicago Sun-Times’ use of an image of Tokyo residents for a U.S. news story related to COVID-19 stirred online outrage. Journalist Amy S. Choi shared a screenshot of Sun-Time’s Twitter post with the original photo to her Twitter. Choi and many others who replied to her…
· Michelle De Pacina
‘These retail for only $1,640’: TikTok video of Louis Vuitton chopsticks goes viral
A TikTok video showcasing Louis Vuitton’s set of chopsticks that costs $1,640 USD recently went viral on social media. TikTok user @thejeffreyhuang shared his purchase of the four gold-colored chopsticks set, which comes in a Monogram canvas case, on March 18. The video has…
· Michelle De Pacina
Thai authorities to investigate locals who share whisky ads featuring Blackpink’s Lisa
Scotch whiskey brand Chivas Regal’s advertising campaign with Lisa from Blackpink has led to controversy in Thailand due to the country’s ban on the promotion of alcohol consumption on all media platforms. Section 32 of Thailand's Liquor Control Act (2008) prohibits citizens…
· Bryan Ke
Thai Buddhist monk to charitably donate $500,000-plus fortune he won from a lottery
A monk working at Wat Phra That Phanom Woramahawihan in the Nakhon Phanom province in northeastern Thailand has been donating the 18 million baht (approximately $537,000) he won in the lottery on March 1. The monk, whose name was not revealed, reportedly shared his winnings with…
· Ryan General
Scammer claiming to be Korean oil rig worker dupes Malaysian widow out of nearly $1 million
A widow from the Malaysian state of Penang gave away nearly 3.9 million Malaysian ringgit (approximately $908,510) to an online acquaintance claiming to be a Korean man. The person said he was an oil rig worker and won the widow’s trust by sending her pictures, videos and…
· Bryan Ke
No jail time for man who shoved 92-year-old Asian man with dementia in Vancouver, says judge
Jamie Bezanson, the man who attacked a 92-year-old Asian man with severe dementia at a 7-Eleven in East Vancouver on March 13, 2020, will not be facing prison time. Bezanson received a conditional discharge and was given a one-year probation during his hearing on Monday. Judge…
· Bryan Ke
US formally recognizes Myanmar military violence against Rohingya as genocide
U.S. Secretary of State Antony Blinken officially declared that Myanmar’s military junta has committed genocide and crimes against humanity on Myanmar’s Rohingya minority. The declaration, which occurred at the U.S. Holocaust Memorial Museum in Washington on Monday, did not…
· Maina Chen
Protesters rally against 40-story ‘mega jail’ set to be built next to senior living center in NYC Chinatown
Between 500 to 2,000 people came together on Sunday to protest the 40-story “mega jail” that is scheduled to be built in the heart of New York City’s Chinatown. Concerns were raised over the proposed jail’s placement, with protestors believing it would pose a threat to a…
· Rebecca Moon
Survey: 9 in 10 Japanese fear China will invade Taiwan
A poll conducted on Saturday by the Mainichi Shimbun and Saitama University's Social Survey found that 9 in 10 Japanese were concerned that China may invade Taiwan. Among respondents, 56% expressed “strong concerns” while 33% reported having “some degree of anxiety.” The survey…
· Michelle De Pacina
Historic campaign rally of Philippine presidential candidate gets nods from Bretman Rock, Ariana Grande
American pop star Ariana Grande took to her official Instagram story to repost two videos of the People’s Rally for Philippine presidential candidate Leni Robredo, in which over 100,000 Filipinos gathered and sang Grande’s 2014 hit song “Break Free.” “I could not believe this…
· Carl Samson
Video of China plane carrying 132 passengers shows nosedive before mountain crash
A China Eastern Airlines jet crashed into a mountain in southern China on Monday afternoon. The aircraft reportedly carried 132 people, including nine crew members. Flight-tracking reports said the plane slowed down from a height of about 30,000 feet and entered a deep dive in a…
· Ryan General
Henry Lau laments Korean backlash over Chinese cultural appropriation claims: ‘It is because of my blood’
South Korean fans protested the recent appointment of singer Henry Lau as a local police station’s anti-bullying ambassador. The website of Seoul’s Mapo Police Station was bombarded with more than 300 comments heavily against Lau's appointment. The negative reaction reportedly…
· Bryan Ke
Thai woman confesses to lying about ‘organ harvesting’ gang kidnapping
The Thai woman who was allegedly saved from a Chinese “organ harvesting gang” in Cambodia confessed that her story was entirely fake. She reportedly lied to expedite her return to Thailand so that she could reunite with her Thai boyfriend. The 25-year-old, whose name has yet to…
· Ryan General
Netflix releases action-packed trailer for new anime based on video game franchise ‘Tekken’
Netflix officially announced “Tekken: Bloodline,” a new anime based on “Tekken,” one of the best-selling video game franchises of all time. A new teaser trailer for the show was shared on Netflix’s official Twitter and YouTube accounts on Saturday. The show will tell the origin…
· Jane Nam
Thai beauty pageant finalist denied entry into Dubai for being transgender
Thai model Rachaya Noppakaroon, who is transgender, said she wasinterrogated for hours at the Dubai airport because her passport stated that she was “male.” In a tearful Facebook post on March 16, Noppakaroom detailed a complete timeline of what happened from the moment she…
· Ryan General
DOJ: Chinese spy planned physical attack, ‘honey trap’ against dissident running for Congress in New York
Yan Xiong, a Chinese dissident running for Congress in New York's 1st congressional district as a Democrat, was reportedly targeted by a Chinese spy. Xiong was a former student leader involved in the 1989 Tiananmen Square protests in Beijing. He was granted asylum in the U.S.…
· Bryan Ke
Tokyo schools to drop controversial dress code rules regulating hair and underwear color
Tokyo’s Board of Education announced it would scrap its controversial dress code rules, including those dictating hairstyles and underwear color and pattern, for the new academic year beginning April 1. Over 200 schools and educational institutions run by the Tokyo metropolitan…
Answer
BTS connects to HYBE, Weverse, memberships, merch, and tickets.
People & Works
Open
Person · Screen
Anna Sawai
Her 'Shogun' win cracked a category that had never gone to an Asian actor in 76 years of the Emmys — a ceiling break that arrived only once the industry let an Asian-led epic play in its own language.
Culture surface · Beauty
Beauty retail
Beauty retail is a culture-first entry point into the listed company behind it.
Person · Music
Dimash Qudaibergen
A Kazakh singer with a freakish multi-octave range conquered China's living rooms overnight and became Central Asia's most improbable soft-power export — a diaspora-of-one proving fandom now flows East before West.
IP · Anime
Haikyu!! films
Haikyu!! is the rare franchise that peaked commercially after its manga ended — the 2024 film cleared $100M worldwide and back-catalog sales grew ~50% post-conclusion, evidence that a well-timed theatrical event can reactivate a completed IP rather than merely close it out.
Platform · Platforms
Kakao Entertainment
Kakao Entertainment connects to Kakao and the broader platforms story around it.
Culture surface · Platforms
Kling AI
Kling AI connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kuaishou
Kuaishou connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kwai
Kwai connects to Kuaishou and the broader platforms story around it.
Culture surface · Retail
Lifestyle retail
Lifestyle retail connects to Miniso and the broader retail story around it.
Results
Culture · brand
Uniqlo
Uniqlo connects to Fast Retailing, the company behind the stores, basics, and repeat buying habit.
Culture · routine / beauty brands
K-beauty
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Culture · platform
Weverse
Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.
Company · Japan · TYO:7832
Bandai Namco Holdings
Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.
Company · China · HKEX:1024
Kuaishou
Kuaishou is China's number-two short-video platform, where livestream selling turned everyday creators into a shopping channel and rewired how goods get sold.
Company · India · NSE:ZEEL
Zee Entertainment
Zee is one of India's largest media networks — the TV channels and ZEE5 streaming that carry Bollywood and regional-language entertainment to a billion viewers and the diaspora.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · Korea · KOSDAQ:035900
JYP Entertainment
JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.
Company · Korea · KOSDAQ:041510
SM Entertainment
SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.
Company · Korea · KOSDAQ:122870
YG Entertainment
YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.
Company · China · NYSE:BABA
Alibaba
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Alibaba · Platforms · NYSE:BABA
The Grammys created an award for Asian pop. BTS said no.
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
NetEase · Streaming · HKEX:9999
Your playlist depends on deals you never see.
NetEase helps explain gaming, music streaming, and online entertainment habits in Chinese consumer culture.
CJ ENM · Entertainment · KOSDAQ:035760
Before the first song drops, H//PE Princess already has a global Warner deal.
A debut deal matters less than whether the group turns into repeat listening, touring, merch, and fandom across markets.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Explainer · Amorepacific
K-beauty won the Amazon cart. The real prize is your second bottle.
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.