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· Bryan Ke

BTS kicks off Los Angeles performance tour, their first in-person concerts in 2 years

Two years after their last in-person concert, South Korean mega group BTS kicked off a four-day concert at Los Angeles’ SoFi Stadium on Saturday. The boys are back: The Saturday event marked the first time BTS, consisting of members RM, Jin, V, J-Hope, Suga, Jimin and Jungkook,…

· Bryan Ke

Is ‘Papa Mochi’ back? James Corden addresses ARMY controversy with BTS on ‘The Late Late Show’

BTS recently reunited with James Corden on the latter’s “The Late Late Show,” where the mega-famous K-pop septet performed their single “Permission to Dance” and talked about the moment the talk show host ignited the fury of their fan group, collectively known as the ARMY.…

· Michelle De Pacina

‘Korean culture is dominating the world’: South Korean President Moon congratulates BTS on AMA win

South Korean President Moon Jae-in tweeted a congratulatory message for BTS after they won the 2021 “Artist of the Year” award at the American Music Awards (AMAs). Korea’s soft power: President Moon celebrated the K-pop band’s historical AMAs win by congratulating and thanking…

· Michelle De Pacina

BTS are the first Asian artists to win AMAs’ ‘Artist of the Year’ award

BTS won every award they were nominated for at the 2021 American Music Awards (AMAs) and also became the first Asian act to take home the biggest annual honor in the ceremony’s 48-year history. The winners: During the awards ceremony, which took place on Nov. 21 at Los Angeles’…

· Ryan General

BTS’ time capsule on display at National Museum of Korean Contemporary History until 2039

A time capsule from K-pop supergroup BTS is now on display at a museum dedicated to modern and contemporary history in Seoul. A piece of modern history: Visitors of the National Museum of Korean Contemporary History can now view the modern “relic” that the seven-member boy band…

· Michelle De Pacina

2021 MTV EMAs: BTS wins most awards, Olivia Rodrigo and Saweetie also winners

BTS recently won every award they were nominated for at the 2021 MTV EMAs. The winners: During the awards ceremony, which took place on Nov. 14 in Budapest, BTS became the biggest winners of the night by taking home the four awards they were nominated for, Bandwagon Asia…

· Ryan General

Like BTS’ Jungkook: Chinese trend sees some parents buying gear to mold their babies’ heads rounder

Parents in China are using helmet-like products on infants to make their heads take a rounder shape amid the rise of a new beauty craze in the country. The cost of beauty: A popular belief that perfectly round heads look beautiful has led to the popularity of “head-correcting”…

· Michelle De Pacina

K-pop superstar group BTS score 3 American Music Awards nominations, including artist of the year

The American Music Awards have unveiled the nomination list for 2021, and superstar K-pop group BTS is featured in multiple categories. Nominations: On Oct. 28, BTS was nominated for three categories at the American Music Awards (AMAs), reported Soompi.

· Ryan General

Three North Korean soldiers sent to prison camp for dancing BTS moves

A group of North Korean soldiers was reportedly sent to a political prison camp after its members were caught dancing BTS moves. Army’s armies: On Aug. 5, three soldiers from the Korean People’s Army Air and Anti-Air Force Command unit were arrested for allegedly performing…

· Michelle De Pacina

Asian talents including BTS, Blackpink, Olivia Rodrigo land 2021 MTV EMA nominations

The 2021 MTV Europe Music Awards have unveiled the nomination list for 2021, and many Asian talents are featured across multiple different categories. K-pop nominees: On Oct. 20, the MTV Europe Music Awards (EMAs) announced this year’s nominees which include many K-pop acts such…

· Bryan Ke

Leonardo DiCaprio outed as BTS ARMY by ‘Parasite’ star Cho Yeo-jeong

“Parasite” actor Cho Yeo-jeong revealed that she bonded with Leonardo DiCaprio over their love for K-pop mega group BTS during the 92nd Academy Awards in February 2020. A huge fan: Cho, 40, recalled her time speaking with the “Once Upon a Time in Hollywood” star at the awards…

· Bryan Ke

BTS’ V named ‘Most Handsome Man in the World in 2021’ by two publications in the same week

Kim Taehyung, commonly known as V of the K-pop group BTS, has been named “Most Handsome Man in the World in 2021” by two publications in the same week. Back-to-back awards: V, 25, was first named “Most Handsome Man in the World” by South Asia’s leading news agency Asian News…

· Bianca Gray

Why Jungkook’s lip piercing challenges Korean norms and has BTS fans whipped up into a frenzy

BTS member Jungkook made waves on social media by performing with a lip ring on during The Fact Music Awards. Piercings: Singer Jungkook was seen performing with a lip piercing, which led to intense fan speculation on whether the piercing was real, according to AllKpop.

· Bianca Gray

BTS fans torpedo James Corden’s ‘Late Late Show’ Google ratings over a joke

“Late Late Show” host James Corden made a massive mistake when he called BTS fans, otherwise known as ARMY, “15 year-old girls,” causing fans to tank the Google ratings for his show. Uh-oh: Corden, 43, known to ARMY as “Papa Mochi,” joked on his Sept. 21 show about BTS making a…

· Bryan Ke

John Cena cements his status as a BTS super ARMY by tweeting quote from RM’s UN speech

Professional wrestler-turned-actor and certified BTS ARMY member John Cena went viral after sharing a line from RM’s United Nations General Assembly speech to his millions of followers on Twitter. Viral quote: Cena, 44, received more than 74,000 retweets and over 196,000 likes…

· Bianca Gray

Chris Martin surprises Kelly Clarkson by singing the Korean verses of Coldplay and BTS’ new single

Coldplay singer Chris Martin surprised talk show host and fellow singer Kelly Clarkson today when he sang in Korean while performing an acoustic version of the new Coldplay and BTS collaborative single “My Universe” on her talk show. “You are my universe”: Martin, 44, went on…

· Ryan General

BTS fans gush over Jimin’s ‘secret’ $85,000 donation to polio vaccine drive

Members of ARMY — fans of the K-pop supergroup BTS — are expressing their appreciation for member Jimin’s recent donation to polio patients. Secret donation: Jimin donated 100 million Korean won ($85,170) to the Rotary District 3590 in July, Soompi reported.

· Bryan Ke

BTS ARMY hail group’s performance of ‘Permission to Dance’ at UNGA as one of their proudest moments

K-pop mega group BTS received an outpouring of support from their fans, known as ARMY, following the release of their “Permission to Dance” video shot at the 76th United Nations General Assembly meeting on Monday. Their proudest moment: The music video, released on the United…

· Ryan General

BTS ARMY unites to #ProtectBTS from superfans mobbing the K-pop group’s NYC hotel

Fans of BTS — known as the BTS ARMY — are calling out those flocking to the hotel that the South Korean supergroup is staying at in New York. The SDG Moment: BTS, who have been designated South Korea’s “special presidential envoy for future generations and culture,” is in New…

· Bianca Gray

BTS is the first K-pop act to ever appear on Rolling Stone’s ‘500 Greatest Songs of All Time’

Iconic K-pop boy group BTS has made Rolling Stone’s list of “The 500 Greatest Songs of All Time” with one of their three English-language songs. “Light it up like Dynamite”: Rolling Stone magazine released their list of the top 500 songs for the first time in 17 years on Sept.…

Answer

BTS connects to HYBE, Weverse, memberships, merch, and tickets.

People & Works

Artist · K-pop

BTS

BTS didn't just come back — they re-coronated K-pop's top tier. 'Arirang' fuses Korean folk roots with global pop, and the tour proved the machine HYBE built scales to stadiums worldwide.

Company: HYBE
Open

IP · Gaming

BTS games

BTS games connects to Netmarble and the broader gaming story around it.

Company: Netmarble
Open

Results

Culture · platform

Weverse

Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.

Companies: HYBE
Memberships, merch, paid content, fan app.
Open

Company · Korea · KRX:352820

HYBE

One of the layers behind BTS, SEVENTEEN, TXT.

Known for: BTS · SEVENTEEN · TXT
K-pop
Open

Company · Korea · KRX:251270

Netmarble

Netmarble is Korea's mobile-game powerhouse that turns pop-culture IP into games — from BTS titles to Marvel — and is one of HYBE's largest shareholders, linking K-pop and gamin...

Known for: Seven Knights · BTS games · Marvel Future Fight
Gaming
Open

HYBE · K-pop · KRX:352820

A BTS comeback is not just songs. It’s albums, merch, tickets, and Weverse.

A BTS comeback can start with one stream on your phone, then turn into a fan-club sign-up, merch order, livestream ticket, and more time spent inside Weverse.

Source: HYBE
40% revenue growth
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Alibaba · Platforms · NYSE:BABA

The Grammys created an award for Asian pop. BTS said no.

Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.

Source: AP News
Published signal
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