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· Ryan General
Simu Liu reveals stance against racism shortly before getting ‘Shang-Chi’ role
Simu Liu did something admirable hours before he learned he would become the martial arts superhero Shang-Chi. Real-life superhero: Liu told Entertainment Weekly that he recalled when he fought against having to say a racist line on the “Kim’s Convenience” set on the same day…
· Ryan General
Sunisa Lee Sends Sweet Message to Fans, Continues Training While Family Hosts Olympic Send-Off Celebration
Gymnast Suni Lee responded to the overwhelming love and support her fans have sent her with a short video message on Facebook. The heartwarming message: Lee’s Hmong parents started the video by thanking their daughter’s supporters in their language before speaking in English.
· Ryan General
Kaiser Permanente Donates $900,000 in Grants to 9 AAPI Groups in Northern California
Asian Americans and Pacific Islander (AAPI) organizations in Northern California will receive $900,000 in grants from Kaiser Permanente as part of its earlier commitment of $5.4 million to combat racism against AAPI communities. Fighting hate: Nine nonprofits will receive…
· Bryan Ke
Tilda Swinton Says ‘Questionable Decision’ to Email Margaret Cho Over ‘Doctor Strange’ Whitewashing Was ‘Naive, Confusing’
Tilda Swinton revealed she is “very, very grateful” for Kevin Feige commenting on the whitewashing controversy for her character The Ancient One in the 2016 movie “Doctor Strange.” The details: The 60-year-old Scottish actress reflected on the casting decision to play the…
· Bryan Ke
Kim Saira Says She Gets Death Threats After Creating Petition Over James Corden’s ‘Spill Your Guts’
The woman who set up a petition calling out James Corden’s “Spill Your Guts” segment revealed she received death threats and racist messages. What happened: Instagram influencer Kim Saira, who is of Filipino and Chinese descent, told NextShark that she regularly wakes up to…
· Ryan General
Daughter of WWII Concentration Camp Detainee Becomes First Asian American Female Episcopal Bishop
A 61-year-old woman, whose family suffered during World War II due to their Japanese ancestry, became the first Asian American woman consecrated as a bishop in the Episcopal Church earlier this year. Historic ordination: Rt. Rev. Diana Akiyama, ordained as the 11th bishop of the…
· Thy Nguyen
Ed Sheeran Spoils New BTS Song Title He Wrote, Fans Meme Big Hit Entertainment’s Reactions
Ed Sheeran spoiled the title of the song he wrote for BTS on Instagram on Monday and fans are making fun of Big Hit Entertainment’s reaction to the spoiler. Spoiler alert: During an interview with Most Requested Live on Sunday, Sheeran spilled that he was writing a song for BTS’…
· Carl Samson
Air Force Academy Encourages New Cadets to Read George Takei’s ‘They Called Us Enemy’
The U.S. Air Force Academy (USAFA) has given out copies of George Takei’s 2019 graphic memoir to new cadets, hoping that it helps get “our basics ready for what’s ahead.” Why this matters: In “They Called Us Enemy,” Takei recounted his younger years in an incarceration camp…
· Thy Nguyen
Simu Liu Shares Official ‘Shang-Chi’ Trailer in Subtle Asian Traits, Fans ‘100% Hyped’
Marvel released the official trailer for “Shang-Chi and the Legend of the Ten Rings” and fans are expressing their hype on Simu Liu’s Facebook post and on Twitter. The trailer: The superhero film trailer featured Simu Liu, Michelle Yeoh, Tony Leung Chiu-Wai, Dallas Liu and…
· Ryan General
TV Series Based on ‘Subtle Asian Traits’ Facebook Page is Under Development
“Subtle Asian Traits” (SAT), a popular Facebook group dedicated to memes and posts about the Asian experience, is now being developed as a television series. About the project: The college-set television series, based on a script written by Ivan Tsang and Justin R. Ching, will…
· Ryan General
Soccer Player Kumi Yokoyama Comes Out as Trans Man, Earns Praise From Biden
Japanese soccer player Kumi Yokoyama’s announcement that they are transgender has earned praise and commendation from President Joe Biden. Coming out proud: The 27-year-old forward, who plays for the Washington Spirit in the National Women’s Soccer League, came out as a…
· Ryan General
PUBG Owner Set to Become a Billionaire After Game Company Goes Public in South Korea
Krafton Inc., the company behind PlayerUnknown’s Battlegrounds (PUBG), is set to turn its owner into a billionaire when it goes public next month. “Winner, winner, chicken dinner”: Krafton founder Chang Byung-gyu, who holds 14% of the company’s shares, could be worth as much as…
· Thy Nguyen
Creatives 4 Systemic Change, APOC Host Virtual Designer Fundraiser to Fight Anti-Asian Hate
Creatives 4 Systemic Change (C4SC) and APOC are hosting a virtual fundraiser showcasing designers, artists and creatives to raise funds for charities benefitting the Asian community. Event details: The fundraiser will be volunteer-led, and every dollar raised will be donated to…
· Carl Samson
Evelyn Yang Talks Behind-the-Scenes on the Campaign for NYC Mayor
Editor’s Note: An earlier version of this article misidentified Andrew Yang as the only Asian American democratic candidate in the mayoral race. Art Chang is also on the primary ballot. New York City Democrats and Republicans are holding their primary elections today, taking the…
· Carl Samson
Buddhist Temple Sues California City for Discrimination Over Armed ‘Raids’
A Buddhist temple in Fremont, Calif., is suing the city for racial discrimination, denial of religious freedom and invasion of privacy over armed “raids” into the site that allegedly reached the owner’s home and did not spare her makeup kit. How the dispute started: Fremont city…
· Ryan General
GoFundMe Raises Over $55K for Bangladeshi Lyft Driver Killed in Car Crash in Queens
A GoFundMe campaign set up for a Bangladeshi Lyft driver who died after an alleged drunken driver T-boned his car in Maspeth in Queens, New York, has raised over $55,000. The incident: Mohammed Hossain, 47, was driving with a passenger when a Ford Explorer driven by Erik…
· Ryan General
Florida Tourist Goes on Racist Tirade Against Asian Family, Punches Father After Kids Pet His Dog
A tourist from Texas allegedly punched a man in Florida’s Okaloosa County after his children pet the tourist’s dog. The incident: Wade Anton, a 54-year-old tourist from Forney, Texas, reportedly made racist comments toward a woman and her children of Asian descent at around 4:15…
· Christopher Vo
Why I Became a Therapist: To Heal the Silent Pain Every One of Us Carries Within Our Hearts
When people ask me why I became a therapist, I never quite know what to say. Not because the question makes me uncomfortable, but because it’s something that’s unique to Asian Americans. I grew up the child of two immigrant parents, who came to the United States with nothing. My…
· Bryan Ke
Taiwan-Born Lawyer Receives Hate Mail for Defending Man Accused of Attacking 75-Year-Old Woman in SF
Eric McBurney, a Taiwan-born public defender from San Francisco, has received hate mail for representing Steven Jenkins, the 39-year-old homeless man accused of attacking a 75-year-old grandmother in March. The defense: McBurney, 48, told The New York Times, Jenkins’ “mind is…
· Editorial Staff
This New ‘MINDFUL’ Line is All About Raising Mental Health Awareness in the AAPI Community
It’s probably not surprising that most of us are exposed to some toxic or negative things everyday, whether it’s what’s going on in the world, scrolling through social media, or maybe dealing with other people (and sometimes ourselves). And hey, any of that can eventually take a…
Answer
BTS connects to HYBE, Weverse, memberships, merch, and tickets.
People & Works
Open
Person · Screen
Anna Sawai
Her 'Shogun' win cracked a category that had never gone to an Asian actor in 76 years of the Emmys — a ceiling break that arrived only once the industry let an Asian-led epic play in its own language.
Culture surface · Beauty
Beauty retail
Beauty retail is a culture-first entry point into the listed company behind it.
Person · Music
Dimash Qudaibergen
A Kazakh singer with a freakish multi-octave range conquered China's living rooms overnight and became Central Asia's most improbable soft-power export — a diaspora-of-one proving fandom now flows East before West.
IP · Anime
Haikyu!! films
Haikyu!! is the rare franchise that peaked commercially after its manga ended — the 2024 film cleared $100M worldwide and back-catalog sales grew ~50% post-conclusion, evidence that a well-timed theatrical event can reactivate a completed IP rather than merely close it out.
Platform · Platforms
Kakao Entertainment
Kakao Entertainment connects to Kakao and the broader platforms story around it.
Culture surface · Platforms
Kling AI
Kling AI connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kuaishou
Kuaishou connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kwai
Kwai connects to Kuaishou and the broader platforms story around it.
Culture surface · Retail
Lifestyle retail
Lifestyle retail connects to Miniso and the broader retail story around it.
Results
Culture · brand
Uniqlo
Uniqlo connects to Fast Retailing, the company behind the stores, basics, and repeat buying habit.
Culture · routine / beauty brands
K-beauty
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Culture · platform
Weverse
Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.
Company · Japan · TYO:7832
Bandai Namco Holdings
Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.
Company · China · HKEX:1024
Kuaishou
Kuaishou is China's number-two short-video platform, where livestream selling turned everyday creators into a shopping channel and rewired how goods get sold.
Company · India · NSE:ZEEL
Zee Entertainment
Zee is one of India's largest media networks — the TV channels and ZEE5 streaming that carry Bollywood and regional-language entertainment to a billion viewers and the diaspora.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · Korea · KOSDAQ:035900
JYP Entertainment
JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.
Company · Korea · KOSDAQ:041510
SM Entertainment
SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.
Company · Korea · KOSDAQ:122870
YG Entertainment
YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.
Company · China · NYSE:BABA
Alibaba
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Alibaba · Platforms · NYSE:BABA
The Grammys created an award for Asian pop. BTS said no.
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
NetEase · Streaming · HKEX:9999
Your playlist depends on deals you never see.
NetEase helps explain gaming, music streaming, and online entertainment habits in Chinese consumer culture.
CJ ENM · Entertainment · KOSDAQ:035760
Before the first song drops, H//PE Princess already has a global Warner deal.
A debut deal matters less than whether the group turns into repeat listening, touring, merch, and fandom across markets.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Explainer · Amorepacific
K-beauty won the Amazon cart. The real prize is your second bottle.
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.