SP
Splatoon
Franchise · Gaming
Splatoon is Nintendo's most successful original IP of the modern era, a decade-young shooter that owns Japan's competitive-multiplayer space where Western live-service giants struggle, proving Nintendo can still mint new billion-dollar franchises from scratch.
By the numbers
30M+Franchise lifetime unitsThe Splatoon franchise has sold over 30 million copies worldwide as of 2025, less than a decade after the 2015 debut.~12MSplatoon 3 unitsSplatoon 3 has sold roughly 11.96 million units worldwide since its September 2022 launch, hitting 10 million in its first three m3.45MSplatoon 3 Japan launch weekendSplatoon 3 sold 3.45 million units in Japan in its first three days, the highest-ever domestic launch weekend for any game release
In the news
Nintendo needs to get out of its comfort zone more oftenPolygon.com · Jul 25, 2026Of course Splatoon Raiders fans are already shipping its charactersPolygon.com · Jul 25, 2026Talking Point: What Are You Playing This Weekend? (25th July)Nintendo Life · Jul 25, 2026Random: Splatoon Raiders' Interactive Loading Screen Secret Can Crash The GameNintendo Life · Jul 25, 2026It Is Always Morally Correct To Say ‘Booyah’ In SplatoonKotaku · Jul 24, 2026Splatoon Raiders is the best way for newcomers to learn Nintendo's shooter seriesPolygon.com · Jul 24, 2026
The company behind Splatoon
NintendoTYO:7974 · Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
MarioNintendo’s core mascotThe Legend of Zeldaadventure and discoveryPokémoncollect, battle, tradeAnimal Crossingslow life simSwitchhybrid family consoleKirbysoft platformer charmDonkey Kongclassic platforming iconMetroidsci-fi explorationPikmintiny-crew strategyStar Foxspace combat seriesFire Emblemtactical story battles
Related companies