SP
Splatoon
Franchise · Gaming
Splatoon is Nintendo's most successful original IP of the modern era, a decade-young shooter that owns Japan's competitive-multiplayer space where Western live-service giants struggle, proving Nintendo can still mint new billion-dollar franchises from scratch.
By the numbers
30M+Franchise lifetime unitsThe Splatoon franchise has sold over 30 million copies worldwide as of 2025, less than a decade after the 2015 debut.~12MSplatoon 3 unitsSplatoon 3 has sold roughly 11.96 million units worldwide since its September 2022 launch, hitting 10 million in its first three m3.45MSplatoon 3 Japan launch weekendSplatoon 3 sold 3.45 million units in Japan in its first three days, the highest-ever domestic launch weekend for any game release
In the news
Splatoon Raiders GuideIGN · Aug 10, 2026Splatoon Raiders' August Update Introduces the Change Most Requested by PlayersPolygon.com · Aug 7, 2026Japanese Charts: Splatoon Raiders Sales Drop 84%, But It Still Leads The PackNintendo Life · Aug 6, 2026Splashing Into The Fluorescent Madness Of ‘Splatoon 3’forbes.com · Aug 5, 2026UK Charts: Master Chief Knocks Splatoon Raiders Off The Top SpotNintendo Life · Aug 4, 2026Every Splatoon Game, RankedNintendo Life · Aug 1, 2026
The company behind Splatoon
NintendoTYO:7974 · Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
MarioNintendo’s core mascotThe Legend of Zeldaadventure and discoveryPokémoncollect, battle, tradeAnimal Crossingslow life simSwitchhybrid family consoleKirbysoft platformer charmDonkey Kongclassic platforming iconMetroidsci-fi explorationPikmintiny-crew strategyStar Foxspace combat seriesFire Emblemtactical story battles
Related companies