PO
Pokémon
Franchise · Gaming
Pokémon is the rare franchise where the games are the smaller business: the bulk of a quarter-trillion-dollar empire flows from cards, toys, and licensing, making The Pokémon Company a merchandising machine that happens to ship video games.
By the numbers
In the news
Pokémon Ruby And Sapphire Defined What Pokémon Is TodayKotaku · Aug 11, 2026All Treasure Map Locations In Pokémon PokopiaNintendo Life · Aug 11, 2026How To Get Phione & Manaphy In Pokémon PokopiaNintendo Life · Aug 11, 2026Someone Drained All Water From Pokopia's Undersea TownKotaku · Aug 11, 2026One Piece Follows in Pokémon’s Footsteps With Controversial ID MeasuresPolygon.com · Aug 10, 2026Round Up: The Reviews For Pokémon Pokopia: Bubbly Basin Are InNintendo Life · Aug 9, 2026
The company behind Pokémon
NintendoTYO:7974 · Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.How attention becomes money
1 — Discover the surface
2 — Use the platform repeatedly
3 — Follow the community or creator loop
4 — Spend, subscribe, or transact
5 — Keep coming back
Label-mates · 11
MarioNintendo’s core mascotThe Legend of Zeldaadventure and discoveryAnimal Crossingslow life simSwitchhybrid family consoleKirbysoft platformer charmSplatoonink-shooter rivalryDonkey Kongclassic platforming iconMetroidsci-fi explorationPikmintiny-crew strategyStar Foxspace combat seriesFire Emblemtactical story battles
Related companies