One of the layers behind PUBG: Battlegrounds, PUBG Mobile, The Callisto Protocol.
Krafton’s business is still anchored by PUBG’s ability to keep players engaged across PC and mobile while the company tries to extend that attention into broader IP and live-service monetization.
Franchises · 2
Platforms · 1
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How Krafton makes money
Krafton shows up when a game world becomes a repeat habit across devices, spending layers, merch, and franchise expansion.
Game sales — Players buy premium titles and expansions.
In-game purchases — Cosmetics, passes, and other digital items drive recurring spend.
Mobile monetization — Free-to-play mobile users generate revenue through ads and purchases.
Live services — Ongoing updates keep players engaged and spending over time.
Licensing — The PUBG name and related IP can be extended through partners and media uses.
Regional publishing — Publishing and operating games in different markets adds platform-level revenue.
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