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World Pocky Day: How the 55-year-old Japanese treat got its name and why its celebrated on 11/11

world pocky day 11/11

World Pocky Day, celebrated on 11/11 because the date’s numbers correspond to the stick-like shape of the snack, will commemorate 55 years of the iconic treat this year.

The Japanese snack company Glico first launched the Pocky in its iconic chocolate flavor in 1966. According to Glico’s website, the original snack combines a savory pretzel base dipped in milk chocolate, creating the signature sweet and savory balance. The name Pocky is derived from the sound the makers believed was made when you snap the stick: the makers believed it sounded like pokkin.