One of Hollywood’s most eccentric figures has been enlightened by the ecstatic flavors of a Pocky stick.
On Wednesday, actor Jeff Goldblum was building gingerbread houses on a Twitch livestream with Rolling Stone when he tried his first-ever pocky.
Taking bites out of the Matcha and Strawberry varieties was an eye-rolling, chest-clutching and stank face-inducing affair for Goldblum, who likened the flavors to “religious ecstasy.”
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His prayers were not left unanswered, with Pocky’s U.S. social media team changing the snack’s official Instagram account bio to reflect the “Jurassic Park” star’s resounding endorsement.
The bio for @pockyusa now reads: “‘Almost Religious Ecstacy’ – Jeff Goldblum.” Named after the word “pokkin,” a Japanese onomatopoeia that evokes the snapping sounds made when eating these treats, Pocky sticks were first sold in 1966.
Decades later, these bite-sized cream-coated biscuit snacks have cemented themselves as a signature snack within the Asian culinary canon with legions of fans from around the world.