Browsing Tag

pale skin

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Why Do East Asians Want Pale Skin? It Has Nothing to Do with Western Beauty Standards

asian-pale-skin

In East Asia, it’s not uncommon to find people fully-dressed on beaches, carrying umbrellas on sunny days, or wearing full face-covering masks in parks. Women in particular go to extreme lengths to achieve pale skin whether it’s through obsessive whitening skin care routines or melanin-reducing injections. But where did all of this come from?

Some western media outlets like to report that this desire to have clear, white skin is a reflection on East Asians wanting to look more European. However, these hypotheses barely scratch the surface when discussing the origin of the pale skin beauty standards.