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Campaign lets Indian men experience pain of menstrual cramps for the first time 

  • Congress party lawmaker Hibi Eden and the Indian Medical Association (IMA) recently launched the “Cup of Life” campaign, which lets Indian men briefly experience period cramps through a menstruation simulator.
  • As part of the campaign, organizers of the #Feelthepain movement are conducting simulations and distributing free menstrual cups to participants at colleges and shopping malls in the Indian state of Kerala.
  • Sharan Nair, a social media influencer who participated in the campaign, said of the experience: "That was really painful. I never want to experience that ever again."
  • Lawyer Sandra Sunny, one of the event organizers, said the simulator is the "easiest way" to promote positive attitudes toward menstruation, which remains a taboo topic in many parts of India.
  • "If you ask college boys directly what they know about period cramps, they'd be reluctant to talk,” she said. “But if you ask them… have they talked about periods with anyone, what makes them reluctant to talk about it – after using the simulator, they are more forthcoming."

An initiative to educate Indian men about the pain and discomfort of menstruation had participants screaming in agony in the Indian state of Kerala, one of the country’s most progressive states.

Organizers of a campaign called “Cup of Life” set up menstruation simulators at colleges and shopping malls in the district of Ernakulam to let men briefly experience period cramps.