Browsing Tag

Hi-Chew

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Hi-Chew bids farewell to its green apple flavor after 40 years

  • The Japanese candy Hi-Chew is retiring its green apple flavor, which was first introduced in 1982.
  • Morinaga, the company behind the candy, announced on Tuesday that the production of green apple Hi-Chew will conclude at the end of August.
  • The company released a humorous goodbye video in honor of the iconic flavor.

Morinaga, the company behind the popular Japanese candy Hi-Chew, announced on Tuesday that its iconic green apple flavor would be retiring.

The 12-piece green apple Hi-Chew pack was first introduced in 1982, and after 40 years will be retired due to Morinaga’s focus on new flavor lineups and varieties. Production for solo packs of the green apple flavor will conclude at the end of August, according to the company. 

Hi-Chew introduces 3 new ‘juicy’ flavors in launch of new version of their classic candy

HICHEW
  • Hi-Chew’s Infrusion Orchard Mix features three new flavors: Juicy Blood Orange, Juicy Peach and Juicy Strawberry.
  • The new candy has little chunks filled with concentrated apple puree and pectin jelly, a thickening starch naturally found in fruit, to make it even juicier.
  • Hi-Chew currently has over 50 different flavors available worldwide.

Hi-Chew has launched a new version of their candy with new “juicy” flavors inspired by summer fruits for fans to try. 

The new take on the iconic Japanese candy contains little chunks filled with concentrated apple puree and pectin jelly, a thickening starch naturally found in fruit, throughout its composition to make them even juicier.